耐火材料產(chǎn)業(yè)競(jìng)爭(zhēng)態(tài)勢(shì)和策略研究

1、Y770647學(xué)校代碼：1(1246學(xué)f_l：022025217耐火材料產(chǎn)業(yè)競(jìng)爭(zhēng)態(tài)勢(shì)和策略研究系(所)：管理學(xué)院專姓業(yè)：工商管理名：宋學(xué)斌指導(dǎo)教師：司春林教授完成日期：2004年10月15日擎嫩，大位幫一豢援士碩!堅(jiān)!竺墨!!鲞塑：塑生塑墊蘭些童蘭查莖塑簍竺塹塞TheCompetitiveStrategyandStatusofRefractoryIndustryinChinaABSTRACTChinahasbeentheglobalNo

2、1countryintheexportbusinessofrefractoryrawmaterialsandtheproductioncapabilityofrefractoryProductswiththecontinuousdeveIopmentofChineseeconomYandbasicindustriesAtthesametime，ChinaisalsothebiggestgIobalrefractorymarket，The

3、annuaIsaIesofChineserefractoryindustry；n2003were33817biIIionRMBThequanlitiesofrefractorymanufacturersaremorelhan1000AIthoughChineserefractoryindustryhasgottenagreatdevelopmentinthepastdecades，Chineserefractoryindustryals

4、ofacesmanychallengesintheprocessofbuiIdingindustrycorecompetencyTheIimitfactorstefractoryindustryfurtherdevelopmentareinfluencedbyindustrystructure，competitivestrategyandstatusThisarticIeanaIyzedlhesituationcompetitjonst

5、ructureandcompetitivestrategyofcurrentChineserefractoryindustryOnthebasjsofrefractoryjndustryanalysistheauthorstudiedthemarketentrancestrategyforonenewfoundingrefractorycompanyThisarticlemainlyincludes4parts，Thefistparti

6、schapter2andfocusesontheintroduclionofrefractorymateriaIsrefractoryclassificationandthereviewofglobalandChineserefractoryindustryThesecondpartischapter3andfocusesontheanalysisofrefractoryindustrymarketstructuremarketcond

7、uctandmarkelperformanceThethirdpartincludeschapter4，chapter5，andchapter6andfocusesontheanalysisofrefractoryindustrycompetitionstatusandstudiesthecompetitionstructureindifferentstyIerefractorymarketThefourthpartischapter7

8、andfocusesontheanalysfsofthemarketentrancestrategyforonenewfoundingrefractorycompanyAfewarticlesonrefractoryindustryresearchcanbefoundinChinaTheauthorhopesthatthIsarticIecanbuiIdabasicanaIysismodelforrefractoryindustryDr