塑料包裝企業(yè)DLPP公司的競(jìng)爭(zhēng)策略.pdf

1、Y77091B袒旦大學(xué)學(xué)校代碼：10246學(xué)號(hào)l022025330碩士學(xué)位論文塑料包裝企業(yè)DIPP公司的競(jìng)爭(zhēng)策略院系(所)：管理學(xué)院專姓業(yè)：名：工商管理吳忠華指導(dǎo)教師：駱品亮完成日期：200俾lO月1日舞璺暨：f‘i筇舄慧一勿塵^2j麗022025330吳忠華塑料包裝企業(yè)DLPP公司的競(jìng)爭(zhēng)簧略AbstractTheplasticfilmpackagingisabackwardpositionofthepetroleumchemicali

2、ndustryAftertwodecadesdeveloping，theplasticfilmpackaginghasbeenbecominganewindustrySinceChinajointedinWTO，greatdevelopingopportunitieshasappearedDLPPthatistheanalyzedobjectinthepaperisasmallanddevelopingprivateownedcompa

3、nyintheplasticfilmpackagingindustryHowcanthecompanygrasptheopportunitiesAndhowtoexpanditself7ThecompetitivepoliciesforDLPParetriedtodesignonthebaseoftheknowledgeofstrategymanagementstudiedintheMBAcourse，trytoanswerthebas

4、icqueStioninthepaper：WhatarethepresentsituationandtrendsoftheplasticfilmpackagingindustryHowdothetrendsinfluenceDLPPWhatkindofopportunitiesandchallengesdoDLPPfaceinthefiercecompetitivecircumstanceWhatkindofstrengthandwea

5、knessdoDLPPholdAndhowdoesDLPPparticipateinthecompetitionWhichkindofpoliciescanDLPPusetoexpanditself7Greatastheopportunitiesare，DLPPfaceshowtosettleitsproblemsandhowtodevelopitselfThefollowingitemswillbediscussedinthepape

6、r：andDLPPisusedasaresearchedobjecttointroducethepresentsituationoftheplasticsfilmindustrytobringforwardquestionsFirstlytheplasticfilmpackagingcompanyDLPPisintroducedbfeflyinthepaperSecondly，thebasictheoryofcompetitivestr

7、ategyisbrieflyintroduced，suchasfive—powermodel，SWOTandvaluechainanalysisThirdlythecompetitivecircumstanceofDLPPisresearched，andtheplasticfilmpackagingindustry’sstructureandDLPP’sstrengthandweakness，opportunitiesandchalle

8、ngesareanalyzedLastlythevaluechainofDLPPisanalyzed，andtheschemeofcompetitivepolicies(includingSCM&CRM，pricing&promotion，productinnovationandcooperation)forDLPParedesignedKeywords：plasticsfilm；strategymanagement：competiti