智能家居創(chuàng)業(yè)計(jì)劃書(shū)

1、創(chuàng)業(yè)計(jì)劃書(shū)青島拳頭智家有限公司青島市城陽(yáng)區(qū)長(zhǎng)城路700號(hào)Phone：17806287706QQ：1336708083拳頭團(tuán)隊(duì)通信工程1502班2組計(jì)劃書(shū)撰寫(xiě)：劉振海報(bào)設(shè)計(jì)（拳頭）：王彤彤于慧慧小組組長(zhǎng)：孫偉超其他：李景杰彭喆劉鴻孫英斌青島拳頭智家有限公司24.4競(jìng)爭(zhēng)分析.....................................................................................

2、.....................................194.4.1競(jìng)爭(zhēng)產(chǎn)品分析.......................................................................................................194.4.2競(jìng)爭(zhēng)優(yōu)勢(shì)分析......................................................

3、.................................................214.4.3市場(chǎng)發(fā)展走勢(shì)分析..............................................................................................225.營(yíng)銷(xiāo)戰(zhàn)略......................................................

4、...............................................................................225.1公關(guān)策略和推廣策略......................................................................................................225.2營(yíng)銷(xiāo)模式................

5、..........................................................................................................235.2.1房產(chǎn)合作.......................................................................................................

6、........235.2.2裝修合作...............................................................................................................255.2.3系統(tǒng)集成商合作............................................................................

7、.......................255.2.4設(shè)立下一級(jí)經(jīng)銷(xiāo)商...............................................................................................265.2.5專(zhuān)業(yè)市場(chǎng)設(shè)點(diǎn)..........................................................................

8、.............................265.2.6超市式銷(xiāo)售...........................................................................................................265.3定價(jià)戰(zhàn)略...............................................................

9、..........................................................276.經(jīng)營(yíng)管理.....................................................................................................................................276.1生產(chǎn)工藝、服務(wù)流程.......

10、...............................................................................................276.2原材料的供應(yīng)情況..........................................................................................................286.3人

11、員配置..........................................................................................................................297.管理團(tuán)隊(duì).......................................................................................

12、..............................................307.1組織結(jié)構(gòu)..........................................................................................................................308.融資與資金運(yùn)營(yíng)計(jì)劃..............................

13、...................................................................................308.1融資計(jì)劃..........................................................................................................................308.1.

14、1融資項(xiàng)目的論證...................................................................................................308.1.2融資途徑的選擇...................................................................................................

15、308.1.3融資的分配...........................................................................................................318.1.4融資的歸還.........................................................................................

16、..................318.2風(fēng)險(xiǎn)資金退出策略（方式、時(shí)間）...............................................................................318.2.1國(guó)內(nèi)中小企業(yè)版上市.......................................................................................

17、....328.2.2海外二板市場(chǎng)上市...............................................................................................328.2.3兼并與收購(gòu)..............................................................................................

18、.............328.2.4股份轉(zhuǎn)讓...............................................................................................................339.財(cái)務(wù)分析與預(yù)測(cè)..........................................................................

19、...............................................339.1股本結(jié)構(gòu)與規(guī)模..............................................................................................................339.2資金來(lái)源與運(yùn)用.......................................

20、.......................................................................349.3投資收益與風(fēng)險(xiǎn)分析......................................................................................................349.3.1投資凈現(xiàn)值.....................

21、......................................................................................349.3.2投資回收期...........................................................................................................359.3.3項(xiàng)目敏感性分析.

22、..................................................................................................359.3.4投資回報(bào)...............................................................................................................

23、3510.關(guān)鍵的風(fēng)險(xiǎn)和問(wèn)題...................................................................................................................3910.1技術(shù)風(fēng)險(xiǎn)分析與規(guī)避.............................................................................

24、.......................3910.2市場(chǎng)風(fēng)險(xiǎn)分析與規(guī)避....................................................................................................3910.3管理風(fēng)險(xiǎn)分析與規(guī)避...................................................................