【雙12】雙12方案

1、雙11天貓合計873744.539911.15%176.1444991171421.5061171421.506雙12天貓兩店銷售額銷售額轉(zhuǎn)化客單訪客2978697.59%188.0420867553369.57553369.57品類分解_轉(zhuǎn)化不變，按訪客比例預(yù)測，個別品類人為引流提高銷量備注品類預(yù)期銷售額導(dǎo)入流量轉(zhuǎn)化率車用炭類吸附品2841.1819.31%天貓雙12可報活動和會場安排尚未發(fā)布，因此此次雙12天貓官方流量支持力度尚不清

2、楚淘寶店根據(jù)14年大促情況參考做判斷（淘寶會場報名剛開始，還沒審核完成）目標(biāo)暫定為80w兩店總和僅作主觀目標(biāo)預(yù)判目標(biāo)主要是為運營工作重心做指導(dǎo)實際預(yù)判根據(jù)正式預(yù)熱開始的加購和收藏量做即時調(diào)整汽車裝飾貼458.018.19%通用座墊19714.478.21%方向盤套3655.889.29%車用窗簾1894.235.22%車用鑰匙扣5324.4113.88%其它駕車個人用品851.157.14%車用紙巾盒套20127.9410.13%車用置

3、物袋置物箱3581.917.65%手剎套檔把套套飾套裝23447.2317.94%車用香薰香膏409.583.74%頭枕141491.677.60%抱枕21414.8114.98%腰靠50070.7111.70%防滑墊防護(hù)墊1883.5616.45%297166.73合計流量分解（深色為較不可控流量，淺色直接或間接可控流量）紅色重點關(guān)注渠道紫色高轉(zhuǎn)化渠道成交額訪客轉(zhuǎn)化客單渠道135547282724.87%192.81購物車216195

4、1282.54%166.3自然搜索流量雙11淘寶297676.96599.30%138.5123109雙12淘寶銷售額轉(zhuǎn)化客單訪客255500.575.87%14031085品類分解品類預(yù)期銷售額導(dǎo)入流量轉(zhuǎn)化率車用炭類吸附品2126.977.79%汽車裝飾貼236.194.59%通用座墊15914.167.61%方向盤套515.42%車用窗簾2688.346.48%車用鑰匙扣4634.4811.34%其它駕車個人用品9068.6421.

5、73%車用紙巾盒套15339.0816.18%車用置物袋置物箱2159.1512.29%手剎套檔把套套飾套裝14968.9411.02%車用香薰香膏579.634.93%頭枕135394.515.17%車掛414.396.85%抱枕11806.288.60%腰靠35265.118.47%防滑墊防護(hù)墊1577.5314.74%252224.4流量分解（深色為較不可控流量，淺色直接或間接可控流量）成交額訪客轉(zhuǎn)化客單120775.933642