外文翻譯—勇于探索增強(qiáng)現(xiàn)實(shí)（ar）、虛擬現(xiàn)實(shí)（vr）和混合現(xiàn)實(shí)（mr）在商業(yè)中的應(yīng)用

1、字?jǐn)?shù)：英文 字?jǐn)?shù)：英文 3732 3732 單詞， 單詞，19711 19711 字符；中文 字符；中文 6767 6767 漢字 漢字作者及出處： 作者及出處：Farshid Farshid M, M, Paschen Paschen J, J, Eriksson Eriksson T, T, et et al. al. Go Go boldly!: boldly!: Explore Explore augmented augment

2、ed reality reality (AR), (AR), virtual virtual reality reality (VR), (VR), and and mixed mixed reality reality (MR) (MR) for for business[J]. business[J]. Business Business Horizons, Horizons, 2018, 2018, 61(5): 61(5): 6

3、57-663. 657-663.外文文獻(xiàn) 外文文獻(xiàn) Go boldly! Explore augmented reality(AR), virtual reality (VR), and mixed reality (MR) for businessAbstract It is not surprisingthat managers findit hard to distinguish similar-sounding, IT-bas

4、ed concepts such as augmented reality and virtual reality. To many, all of these constructs mean nearly the same and, as a result, the terms are often used interchangeably. This confusion holds back those eager to explor

5、e the different opportunities these new technologies present. This Executive Digest presents six different types of reality and virtual reality–—(1) reality, (2) augmented reality, (3) virtual reality, (4) mixed reality,

6、 (5) augmented virtuality, and (6) virtuality–—as part of our actual reality/virtual reality continuum. We then illustrate their differences using a common example and outline business applications for each type.Keyword：

7、Augmented reality; Virtual reality; New technologies; Real constructs; Possible constructs; Information shadow1.Yesterday’s imagination, today’s realityMany of today’s technologies were first conceived of in science fict

8、ion, born from the ideas of futurologists who let their imaginations run wild and pictured what tomorrow might look like. Star Trek alone has strongly influenced many such real-world inventions: 3-D printers take after t

9、he Star Trek replicator, iPad/ tablet (e.g., virtual assistants like Siri or Alexa that are nowhere in actuality, but are nonetheless real and can be interacted with). Possible constructs, on the other hand, are exactly

10、like the real except for the contingency that they do not, in fact, yet exist (Shaviro, 2007).This separation matters a lot, as we currently tend to incorrectly overgeneralize reality as referring to real, physical exist

11、ences and to augmented and virtual realities as digital variations thereof. Not only is such a view too crude, Deleuze reminds us that virtual is not opposed to real but it is opposed to actual, whereas real is opposed t

12、o possible (Deleuze, 1966). Now that we have confused you even more with these terms, we proceed by explaining the different types of reality through an actual reality/virtual reality continuum (Figure 1). We then illust

13、rate their differences through the common example of real estate transactions and outline business applications for each type.Figure 1. The actual reality/virtual reality continuum3.Actual reality continuumThe actual rea