組織內(nèi)部傳播的新媒體溝通形態(tài)研究.pdf

1、 組織內(nèi)部傳播的新媒體溝通形態(tài)研究 組織內(nèi)部傳播的新媒體溝通形態(tài)研究 ——溝通滿意度、凝聚力及績效關系 ——溝通滿意度、凝聚力及績效關系1 A Study of New Communication Media In Organization —— ——the Relationship among Communication Satisfaction, Team Cohesion, and Cooperation Performance

2、 作 者：田國華 學 號：1082009052 班 級：B0820092 專 業(yè)：傳播學 研究方向：新媒體、組織傳播 導 師：姚欣保研究員 申請學位：文學碩士 院 系：媒體與設計學院 學 校：上海交通大學 答辯日期：2010 年 12 月 29 日 1本論文是國家自然科學基金項目 《新媒體溝通形態(tài)與員工溝通滿意度、 合作績效的關系研究》 （編號：70872072）階段性成果之一 組織內(nèi)部傳播的新

3、媒體溝通形態(tài)研究——溝通滿意度、凝聚力及績效關系 iiAbstract This thesis studies the dynamic relationship among four subjects of media studies – three forms of new media (electronic texts, audio and visual media), communication satisfaction, tea

4、m cohesion, and cooperation performance. This study takes a comprehensive review of the existing Chinese and English literature on the four subjects, develops a model of the relationship among the four subjects through t

5、he use of structural modeling to, and raises twelve hypotheses for their dynamic relationship. This study also designs surveys according to the standard measurement index in China and abroad, uses purposive sampling to c

6、onduct a survey research on thirty-four work units in Shanghai, and successfully obtains 819 effective survey responses. Through the use of SPSS13.0 software, this study analyzes the structural dynamic of the sampling gr

7、oup; through building a structural model and utilizing Amos17.0 to verify the compatibility of the model, this study also makes appropriate adjustments to yield the final model and calculations. media studies – three for

8、ms of new media (electronic texts, audio and visual media) The conclusions of this study are as follows: 1) While the Information Richness of electronic texts creates no apparent effect on communication satisfaction, bot

9、h audio (0.245) and visual media (0.231) create positive effect; 2) there is no positive effect of Information Richness of electronic text, audio, and visual media upon team cohesion; 3) there is positive effect of Infor

10、mation Richness of media of electronic texts (0.251) and audio media (0.239) upon cooperation efficiency, whereas no direct effect of Information Richness of audio media is found event though the indirect effect (0.125)

11、is apparent; 4) there is positive effect of communication satisfaction upon team cohesion (0.395) and cooperation performance (0.511), but there is no apparent effect of team cohesion upon cooperation performance; 5) las

12、tly, the effect on communication satisfaction, team cohesion, and cooperation performance does not increase along with the increase of Information Richness of new electronic textual, audio, and visual media. Key Words: