汕頭打造潮商總部經(jīng)濟(jì)區(qū)戰(zhàn)略研究.pdf

1、汕頭大學(xué)工商管理碩士畢業(yè)論文汕頭打造潮商總部經(jīng)濟(jì)區(qū)戰(zhàn)略研究I內(nèi)容摘要打造潮商總部經(jīng)濟(jì)區(qū)戰(zhàn)略是建設(shè)幸福汕頭宏偉藍(lán)圖的一個(gè)重要組成部分，本文通過概括總結(jié)總部經(jīng)濟(jì)的一般理論，對(duì)這一戰(zhàn)略進(jìn)行可行性研究，并提出落實(shí)戰(zhàn)略的思路，旨在回答“為什么要建設(shè)潮商總部經(jīng)濟(jì)區(qū)”、“能否建設(shè)潮商總部經(jīng)濟(jì)區(qū)”和“如何建設(shè)潮商總部經(jīng)濟(jì)區(qū)”等三個(gè)問題，填補(bǔ)關(guān)于這一戰(zhàn)略理論研究的空白，盡早啟動(dòng)規(guī)劃潮商總部經(jīng)濟(jì)區(qū)建設(shè)。本文在簡要概括關(guān)于總部經(jīng)濟(jì)的一般理論的基礎(chǔ)上，提出關(guān)于

2、總部經(jīng)濟(jì)的五個(gè)基本理念，并運(yùn)用SWOT分析法，分析影響汕頭發(fā)展總部經(jīng)濟(jì)的各個(gè)主要因素；同時(shí)，分析了潮商群體的特點(diǎn)及其對(duì)發(fā)展總部經(jīng)濟(jì)的價(jià)值。本文總結(jié)出汕頭發(fā)展總部經(jīng)濟(jì)的六方面重要意義；認(rèn)為汕頭具備發(fā)展總部經(jīng)濟(jì)的條件；提出打造潮商總部經(jīng)濟(jì)區(qū)必須堅(jiān)持的七個(gè)原則和五項(xiàng)重點(diǎn)工作，從而回答了汕頭打造潮商總部經(jīng)濟(jì)區(qū)戰(zhàn)略的重要性、可行性和實(shí)施思路等問題。關(guān)鍵詞：汕頭潮商總部經(jīng)濟(jì)戰(zhàn)略汕頭大學(xué)工商管理碩士畢業(yè)論文汕頭打造潮商總部經(jīng)濟(jì)區(qū)戰(zhàn)略研究III目錄內(nèi)容

3、摘要........................................................................................................................IAbstract.........................................................................................

4、................................II目錄..............................................................................................................................III第1章緒論..................................................

5、............................................................11.1.選題背景......................................................................................................11.2.“總部經(jīng)濟(jì)”研究概況..................................

6、............................................11.3.相關(guān)研究文獻(xiàn)綜述......................................................................................21.4.本文框架說明..................................................................

7、............................4第2章關(guān)于總部經(jīng)濟(jì)的理論概述..........................................................................62.1.總部經(jīng)濟(jì)的概念..........................................................................................6

8、2.2.總部經(jīng)濟(jì)的發(fā)展規(guī)律..................................................................................62.3.總部經(jīng)濟(jì)的影響..........................................................................................72.4.反思總部經(jīng)濟(jì)熱...........

9、...............................................................................8第3章總部經(jīng)濟(jì)理念..............................................................................................93.1.總部經(jīng)濟(jì)是一種自發(fā)經(jīng)濟(jì).....................

10、.....................................................93.2.總部經(jīng)濟(jì)是一種人本經(jīng)濟(jì)........................................................................103.3.總部經(jīng)濟(jì)是一種高端經(jīng)濟(jì)..............................................................

11、..........103.4.總部經(jīng)濟(jì)是一種多贏經(jīng)濟(jì)........................................................................113.5.總部經(jīng)濟(jì)是一種適應(yīng)經(jīng)濟(jì)........................................................................11第4章汕頭打造潮商總部經(jīng)濟(jì)區(qū)的意義.............

12、...............................................124.1.發(fā)展總部經(jīng)濟(jì)有助于打造汕頭特色產(chǎn)業(yè)體系........................................124.2.發(fā)展總部經(jīng)濟(jì)有助于汕頭推進(jìn)市場經(jīng)濟(jì)體制的完善............................124.3.發(fā)展總部經(jīng)濟(jì)有助于形成具有汕頭特點(diǎn)的深化開放格局....................12

13、4.4.發(fā)展總部經(jīng)濟(jì)有助于汕頭本土企業(yè)做大做強(qiáng)........................................134.5.發(fā)展總部經(jīng)濟(jì)有助于全面推進(jìn)建設(shè)幸福汕頭........................................134.6.發(fā)展總部經(jīng)濟(jì)有助于汕頭鞏固粵東中心城市地位................................13第5章汕頭發(fā)展總部經(jīng)濟(jì)的SWOT分析.............

14、..............................................155.1.汕頭發(fā)展總部經(jīng)濟(jì)的優(yōu)勢（Strengths）.................................................155.1.1.經(jīng)濟(jì)基礎(chǔ).....................................................................................

15、.....155.1.2.要素資源..........................................................................................175.1.3.城市品牌..........................................................................................195.2.汕頭發(fā)展總

16、部經(jīng)濟(jì)的劣勢（Weaknesses）.............................................205.2.1.服務(wù)業(yè)發(fā)展落后..............................................................................215.2.2.發(fā)展要素流失..................................................

17、................................215.2.3.投資環(huán)境不盡人意..........................................................................215.2.4.城市形象有待改善..........................................................................225.3.汕頭

18、發(fā)展總部經(jīng)濟(jì)的機(jī)會(huì)（Opptunities）..........................................225.3.1.發(fā)展階段的跨越..............................................................................225.3.2.發(fā)展空間的擴(kuò)大................................................