手機產(chǎn)品外觀風(fēng)格意象的認知研究.pdf

1、浙江理工大學(xué)碩士學(xué)位論文手機產(chǎn)品外觀風(fēng)格意象的認知研究姓名：楊俊申請學(xué)位級別：碩士專業(yè)：應(yīng)用心理學(xué)指導(dǎo)教師：葛列眾20080301ABSTRACTWiththedevelopingproducttechnique，thetrendofproductdevelopmentischangingfromthemanufacturing—orientedtowardstheconsumerorientedNamelytheconsumer’Sf

2、eelingandneedsarerecognizedasinvaluableinproductdevelopmentformanufacturersButhowdodesignersreallyknowwhatimagesconsumerswhatOrcantheyexpressiteffectivelySo，inordertoresolvetheseissues，theresearchabouttherelationshipbetw

3、eenconsumers’feelingandproducts’designelementsisveryimportantandrequiredInthisstudywetakemobilephoneasacasetostudyimagespaceofmobilephone，designelementsandtherelationshipformedbetweenthetwothingsThestudyconsistedoffourst

4、epsStepone：preparingforexperimentmaterialsSteptwo(experiment1)：settinguptheimagespaceStepthree(experiment2，3)：settinguptherelationshipbetweenstyleimagesanddesignelementsStepfour(experiment4，5)：summinguptherelationshipbet

5、weentheimagespaceanddesignelementsTheresultsofthestudyshow：●Settinguptheimagespaceaboutmobilephone’Sstyle：theimagespaceconsistedofthreefactors，includingappearancefactorsocietyfactorandqualityfactor●Gettingtheconcreterela

6、tionshipbetweenmobilephones’styleimagesanddesignelements●Summinguptherelationshipbetweentheimagespaceanddesignelements：theformelementwhichinfluencetheimagespacemostlyisthesizeofscreen，andthecolorelementisthecolorofmobile