傳統(tǒng)年畫元素在現(xiàn)代商業(yè)插畫中的應用研究_6626.pdf

1、ZhejiangNormaluniversity，SchoolofFineArtsApplyforamaster’Sdegreethesis，2016session浙江師范大學美術(shù)學院2016屆申請碩士學位論文TRADITIONALNEWYEARPICTUREELEMENTINTHEMODERNCON【M[ERCL～LILLUSTRATION，THEAPPLICATIONOFRESEARCH傳統(tǒng)年畫元素在現(xiàn)代商業(yè)插畫中的應用研究Stud

2、entNal3“l(fā)e：Tanlichao學生姓名：譚利超Graduatecategory：MasterofArts學位類別：文學碩士Major：ArtTheory學科專業(yè)：美術(shù)學DissertationSupervisor：Xuhuaying指導教師：徐華穎Datesubmitted：2016323提交日期：2016年3月23日TRADITIO|NALNEWYEARPICTUREELE^僵ENTINT既MODERNCOMMERC認LIL

3、LUSTRATION，THEAPPLICATIONOFRESEARCHABSTRACTCommercialillustrationhascloserelationwithcommoditycommercialactivityandbusiness，Ithasimprovedgreatlyincontentthemeaswellaswellasthewayofpainting，However，affectedbyJapan，Koreaan

4、dthewesterncountries，commercialillustrationhaslostitsspecialtyIBasedonthepurposeofsolvingtheproblemoflackofmodemcommercialillustrationofthetraditionalculture，thethesiswillfirstlyanalyzethedevelopmentofcommercialillustrat

5、ionbycaseanalysis，fieldinvestigationandcasecomparison，usingmodemcommercialillustrationastheresearchobjectAndthentheabsenceoftraditionalculturecharacteristicsofcommercialillustrationproblemwillbegiven，thetraditionalmodell

6、ingcharacteristicsofNewYearpaintings，decorativefeatures，color，stylewillbestudiedanddiscussedandthecombinationofthetraditionalNewYearpicturesandthemodemcommercialillustrationwillalsobediscussedFinally，thetraditionalNewYea

7、rpicturesoflocalcharacteristicsintomodemcommercialillustrationdesignwillberefinedTheresultsofthestudy：(1)Basedonthetypeofabstract，predictive，plainandmellow，realandhyperbole，humorousandsolemnoftraditionalNewYearpictures，i

8、tmakesthemodemcommercialillustrationmorevividandlively(2)inthetraditionalNewYearpicturescolordecorativecolorcontrasttechniqueofexpression，asfiveclassiccolorelementsinsymbolicsortingandextractingRGBvaluesWith”greenlovered