10745.方言節(jié)目主持人的發(fā)展策略研究

1、學(xué)位論文獨創(chuàng)性聲明本人鄭重聲明：所提交的學(xué)位論文是本人在導(dǎo)師指導(dǎo)下進行的研究工作和取得的研究成果。本論文中除引文外，所有實驗、數(shù)據(jù)和有關(guān)材料均是真實的。本論文中除引文和致謝的內(nèi)容外，不包含其他人或其它機構(gòu)已經(jīng)發(fā)表或撰寫過的研究成果。其他同志對本研究所做的貢獻均己在論文中作了聲明并表示了謝意。學(xué)位論文作者簽名：奄械日期：為b、。l鄉(xiāng)學(xué)位論文使用授權(quán)聲明研究生在校攻讀學(xué)位期間論文工作的知識產(chǎn)權(quán)單位屬南京師范大學(xué)。學(xué)校有權(quán)保存本學(xué)位論文的電子

2、和紙質(zhì)文檔，可以借閱或上網(wǎng)公布本學(xué)位論文的部分或全部內(nèi)容，可以采用影印、復(fù)印等手段保存、匯編本學(xué)位論文。學(xué)校可以向國家有關(guān)機關(guān)或機構(gòu)送交論文的電子和紙質(zhì)文檔，允許論文被查閱和借閱。(保密論文在解密后遵守此規(guī)定)保密論文注釋：本學(xué)位論文屬于保密論文，密級：紐保密期限為——年。學(xué)位論文作者簽名：奄兩瘍鈦日期：扣盼均指導(dǎo)教師簽名：日期：＼1，，，^晦露州AbstractAbstractAstheTVindustryisbecomingmore

3、andmorenarrowcasting，TVmediavariousingeniousmethodsandcompetitionisintenseVarioustypesofprogramemergeinendlesslyDialecttelevisionprogramisproducedunderthiscontextBecauseofitsclosenessandregionaluniquetotheaudience，ithasb

4、ecomealocalTVstation’SaceprogramHostasthesoundmanandspokespersonoftheprogramandthemedium，isveryimportantforashoworevenamediabrandbuildingThehostofdialectprogramisveryuniqueaswithotherhosts，whiletheshapeofthehostofdialect

5、program’SimagehavenotgivenenoughattentionyetAlthoughthedialectprogramdevelopsrapidly，thequalitydoesn’tmatchingTheshapeofthehostofdialectprogram’Simageisthebreakthroughtochangethissituation，SOitisessentialforthedialectpro

6、gram’Slong—termdevelopment。Inthispaper，writeranalyzesthehostofdialectprogramusingsemiologytheoryAndconcludingthefcaturesoftheirexternalimageandinternalimageThenanalyzestheproblemsexistinginthecurrentimageofthehostofdiale

7、ctprogramFinallyitcomestotheconclusionthehostofdialectprogramoughttobethesymboloftheregionalcultureBaseonthisconclusion，authorpointsthatthedevelopmentstrategyofhostsiStomodelthehosttobethesymbolofregionalcultureonallside

8、Asapracticalappliedpaper，thispapercombinedtheorywithpractice，usingtherelevanttheoryofcommunication，semiology，andthemarketingmanagementUsingtheresearchmethodssuchascaseanalysis，comparativeresearchandliteraturereadingmetho

9、d，analysesthehostofdialectprogram’Simage，putforwardthestrategyofthedialecthost’SimageMakingupthecurrentblanktheoreticalfortheresearchofthehostofdialectprogram，thisisalsotheinnovationofthisarticleKeywords：Thedialectprogra