會展業(yè) 外文翻譯

1、<p>　　本科畢業(yè)設計（論文）</p><p>　　外文參考文獻譯文及原文</p><p>　　學 院 經(jīng)濟管理學院 </p><p>　　專 業(yè) 工商管理 </p><p>　　年級班別 </p><p>　　學 號

2、 </p><p>　　學生姓名 </p><p>　　指導教師 </p><p>　　年 月 日</p><p><b>　　目 錄</b></p><p>　　1 介紹......................

3、....................................................................................................1</p><p>　　2 第1部分：虛擬的展覽將會替換真正的展覽嗎?...................................................2</p><p>

4、;　　3 第2部分：展覽工業(yè)將會如何應用電子商務?.......................................................4</p><p>　　3.1 展覽協(xié)會………………………………………………………….……..…..4</p><p>　　3.2 展覽組織者…………………………………………………........………….5</p>

5、;<p>　　3.3 參展商…………………………………………….……………...….....……6</p><p>　　4 結(jié)論……………………………………………………………………………..…..8</p><p>　　外文文獻原文………………………………………………………….....……..…….9</p><p><b>　　1 介紹

6、</b></p><p>　　改革開放的政策在被采用和順利實施以后，我們的展覽業(yè)每一年以平20%的速度在發(fā)展，到現(xiàn)在，它已經(jīng)發(fā)展成為一種朝陽產(chǎn)業(yè)。這種產(chǎn)業(yè)在許多領域中都扮演一個重要的角色，例如：在進行貿(mào)易，技術(shù)交換，數(shù)據(jù)溝通等等的經(jīng)濟合作中。任行周專家說，在新的世紀里，我們展覽經(jīng)濟的發(fā)展將面對新的背景和挑戰(zhàn)。一方面，我們將會進入第十個五年計劃。在這時期中，隨著經(jīng)濟的不斷發(fā)展，社會的不斷進步，在高科技、

7、資訊發(fā)展和國際貿(mào)易中都將會對展覽經(jīng)濟提出更嚴格的要求。另一方面，當中國進入世界貿(mào)易組織之后,保護貿(mào)易的壁壘將會被取消，我們開放的速度也會被加快，我們的展覽業(yè)將會面臨比較更直接和更狂怒的競爭，因此，我們的展覽將會加快參與國際的展覽大會，并以此來參與世界的競爭。在這種情形之下，我們展覽工業(yè)不但會有它的新的發(fā)展機會，而且將會面對更迫切的挑戰(zhàn)。因此，最重要的是要促進展覽經(jīng)濟的連續(xù)和健康的發(fā)展。</p><p>　　這篇文

8、章就是探究關(guān)于該如何使中國的電子商務和展覽業(yè)有效地結(jié)合的問題。它分為二個部份: 部分1是分析虛擬的展覽為什么不能夠替換真正的傳統(tǒng)展覽。而部分2是描述展覽業(yè)能從三個方面綜合地而且有效地應用電子商務: 展覽協(xié)會會、展覽組織者和參展商。</p><p>　　2 第1部分：虛擬的展覽將會替換真正的展覽嗎?</p><p>　　隨著網(wǎng)絡經(jīng)濟的發(fā)展，電子商務已經(jīng)成為新的經(jīng)濟舞臺上的一個不可缺少的角色，

9、逐漸成為如網(wǎng)絡經(jīng)濟的主要組成部份?，F(xiàn)在，雖然一些在線展覽浮現(xiàn)，但他們還沒真正發(fā)展起來。但是他們展覽收益能力是比較高的，因為它有是較低的成本，較高的效率，展覽時間也不受限制,這樣就會增加了在線展覽的商務機會, 并且為客戶提供廣闊的展覽品, 還有它還具有聽眾的普遍性，及時的回應性, 自動的統(tǒng)計和評估性的特點。所以許多人們有懷疑傳統(tǒng)的展覽工業(yè)因為沒有這些優(yōu)點而被電子商務所取代。</p><p>　　筆者認為，這是不必要

10、擔心的。在線展覽雖然正在快速地發(fā)展，但是它有天生的限制性，例如：展覽品的規(guī)格的不確定性(舉例來說，一些操作特別的相似的紡織機器應該去到展覽現(xiàn)場用自己的眼睛去觀察和比較)，聽眾的不確定性，數(shù)據(jù)統(tǒng)計的限制性, 有效溝通的困難 (你不能夠用感覺去感受客戶和競爭者之間的那種展覽中的氛圍。因此，在線展覽將不威脅真正的傳統(tǒng)展覽，而且它更不能夠替換傳統(tǒng)展覽那種面對面的溝通。參展商能夠直接的在展覽上面對消費者和競爭者，他們能夠捕捉市場信息、趨勢和計算有

11、關(guān)的市場調(diào)查的數(shù)據(jù)。這一切都將作為為企業(yè)作出決定參考。</p><p>　　據(jù)悉,網(wǎng)上銷售和網(wǎng)上展覽業(yè)務增長的很快。但是，傳統(tǒng)的展覽業(yè)也在不斷的擴大之中。據(jù)統(tǒng)計，從德國貿(mào)易展覽協(xié)會得知，2000年德國參展的貿(mào)易展覽會增加了3個百分點，其中，外國參展商增加了4.5 %。至于展覽面積方面，2000年德國貿(mào)易展覽會占地70,000,000平方米。與上一年相比增加了3 %。德國展覽館還在不斷擴大之中，其展覽面積也增加了2

12、個百分點。統(tǒng)計結(jié)果表明，在總預算中,德國參展商在2001-2002展覽會交易額將近270億馬克，平均展出成本是43.9馬克，同比增長了14 %。經(jīng)過分析,特別是針對有上升趨勢的專業(yè)展覽會和行業(yè)分布的分析，我們發(fā)現(xiàn)，資訊科技業(yè)成長的最快和最廣泛。上述都有力地舉例說明了資訊網(wǎng)絡部門仍然需要傳統(tǒng)的媒體--貿(mào)易展覽會來擴大和發(fā)展它們的業(yè)務。</p><p>　　當然，這并不意味著傳統(tǒng)的展覽應該要擺脫電子商務。相反，在新經(jīng)

13、濟中的關(guān)鍵部分恰恰是網(wǎng)絡，所以現(xiàn)在和未來電子商務與展覽工業(yè)經(jīng)濟都會改變?nèi)祟惖纳a(chǎn)和生活的方式，并不僅擴闊和加深。展覽業(yè)作為一個新興的行業(yè)，它促進了貿(mào)易的發(fā)展、商業(yè)與文化的傳播，同時展覽業(yè)需要吸收和利用網(wǎng)絡和電子商務技術(shù)，改善布局和科學展覽。這些都是在新經(jīng)濟時代下的發(fā)展要求。展覽業(yè)可以利用電子商務來解決很多業(yè)務上的問題，并有效地大大提高管理能力，著重降低成本，迅速捕捉市場機遇，只有這樣才可以建立一個長期盈利的商業(yè)模式。雖然與電子商務結(jié)合，

14、但展覽工作的基本經(jīng)營原則依然存在，戰(zhàn)略決策、流量控制和獲取利潤，仍然決定著企業(yè)的生存。利用電子商務，加快完成這些基本因素的速度，將使展覽的運行的質(zhì)量先進數(shù)十倍。電子商務簡化了實際的展覽機制，降低了成本，節(jié)省了時間，提高了競爭力，并促進其快速發(fā)展。就目前而言，應用資訊科技的國際知名展覽公司比國內(nèi)公司更是廣泛深入地取用電子商務技術(shù)。因此，全國的展覽公司應加快步伐去追趕。最明顯的特征“展覽的展覽”，這是1月份在北京舉行的有些電子商務服務公司的

15、展覽和展覽的軟件公司打著的口號，這些電子商務科技公司的加入,</p><p>　　3 第2部分：展覽工業(yè)將會如何應用電子商務?</p><p>　　電子商務的手段是數(shù)字化的信息流。它的傳輸、交換和處理信息和數(shù)據(jù)的速度是驚異的很快，從而促進溝通的增加和信息透明度，同時降低了交易成本。展覽的本質(zhì)是傳播信息。因此，電子商務與展覽業(yè)之間會很容易附和。這樣展覽業(yè)成為一個可以充分發(fā)揮電子商務的平臺。詳

16、細地說，展覽業(yè)從下列的三個方面綜合地而且有效地應用電子商務。</p><p><b>　　3.1展覽協(xié)會</b></p><p>　　目前,我們需要一個統(tǒng)一的展覽會館，主要理由的之一出現(xiàn)很多低質(zhì)量和多次反復舉辦的展覽。由于沒有權(quán)威和有效的工業(yè)標準，展覽內(nèi)部的競爭出現(xiàn)混亂。這是違背了展覽業(yè)的健康發(fā)展,并導致展覽資源的分散和不良的展覽秩序。甚至某些很高聲譽國際展覽會也遭受

17、過類似不良展覽的影響，導致參展商的分流，實質(zhì)性地減少本國和國際的展覽，最終使展覽會難以實現(xiàn)規(guī)模經(jīng)營。在中國加入世貿(mào)組織后，這種失控的無序競爭，將削弱我國展覽業(yè)的競爭力。為了使展覽活動規(guī)范化，西方國家大多數(shù)的展覽業(yè)都建立了展覽會館和行業(yè)標準，并改善他們的展覽活動。同時要根據(jù)自己的行業(yè)管理經(jīng)驗建立相關(guān)網(wǎng)站。關(guān)于這個網(wǎng)站：</p><p>　　(1)宣傳展覽的具體標準和明確指出什么樣的組織的資格，才能可以進行展覽,其中

18、明確行政級別是什么樣的、內(nèi)容和參展單位應達到什么樣的行業(yè)標準等方面，這樣有效的實現(xiàn)規(guī)范化管理，避免資源浪費和相似的多次反復的展覽。 </p><p>　　(2)在海內(nèi)外發(fā)表舉行展覽的具體時間(對于海外展覽時間表，您可以參考英國博覽會數(shù)據(jù)中心、法國和德國的“展覽和博覽會日歷”)。這樣企業(yè)將有穩(wěn)定的預期和準備去參加展覽。這一切都將確保展覽質(zhì)量。 </p><p>　　(3)設立一個展覽論壇，允

19、許讓客戶對每個展覽提出各種意見和建議。對于這些客戶的意見，展覽中心一定要請專家來進行評估他們對每個展覽的可行性。這樣會將提高展覽監(jiān)管的質(zhì)量。這樣有效保證展覽市場的動態(tài)評價和認證的質(zhì)量和主辦單位的資質(zhì)，有助于展覽業(yè)建立一個開放的、公正的和公平的展覽環(huán)境和競爭機制，這將加快我國展覽業(yè)趕上先進國家速度。 </p><p>　　(4)組織在線的貿(mào)易交流、經(jīng)驗交流和信息共享。</p><p><

20、;b>　　3.2展覽組織者</b></p><p>　　(1)展覽主辦單位應建立自己的網(wǎng)站，必須進行登記在展覽會館的網(wǎng)頁上。每個展覽(不論專業(yè)展覽會或博覽會)應公布所有具體的規(guī)定，可以讓參展商了解展覽的規(guī)則、展覽時間、服務內(nèi)容和必要的程序，這是為了更好實現(xiàn)國內(nèi)展覽穩(wěn)定和高質(zhì)量的進行。在展覽的舉辦時，展覽的主辦單位可以迅速報告,把有效和實時的展覽分布、展品分類 展覽規(guī)模和方式的信息放在網(wǎng)上。這就是

21、所謂的“降低了帷幕和從并未降低帷幕的組合”。中國現(xiàn)有展覽網(wǎng)就是一個很好的典范(www. showheaven.com)。它整合產(chǎn)業(yè)資源與網(wǎng)絡技術(shù)使用的效率。“網(wǎng)上信息中心”公布的資料顯示展覽和貿(mào)易的消息更新的最快。“網(wǎng)上展覽”是一個虛擬空間模擬真正展覽的運作的商業(yè)模式，它是電子商務在展覽業(yè)充分發(fā)揮的結(jié)果，他們的合作有利于大大方便企業(yè)獲取參展時間和信息。他們約定在網(wǎng)上展覽大廳里進行交流，他們可以注冊自己的綜合信息、圖標、商標、展銷信息和吸

22、引投資的信息來尋求商業(yè)機會，并且可以在網(wǎng)上展覽的“行業(yè)分類”可以登記每個參展廠商的資料，讓參展商和客戶對展覽信息一目了然。</p><p>　　(2)在競爭激烈的壓力下，展覽組織者和參展單位應建立長期的合作關(guān)系。組織者應該努力深化和加強與參展商兩者關(guān)系，從而獲得參展商的信任,要滿足他們的需求。雖然參展商的需求各有不同，但是最有效的方法了解他們的需要，讓他們直接填寫在線問卷或發(fā)電子郵件進行調(diào)查，這僅是第一步。其次最

23、重要的使建立信任關(guān)系，傾聽他們，并采取相應的行動。參展商，希望主辦單位能關(guān)心他們，努力使他們的展覽能夠取得成功。只要組織者努力領會參展商及展覽的目的，他們將會贏得參展商長期的支持。組織者能為參展商的成功做什么？普通組織者大概提供關(guān)于展示的建議，而有經(jīng)驗的專家們將設法尋找改進參展覽的印象的展示方式。舉例來說, 成立一個在線專家咨詢 (網(wǎng)上面對面聊天或電子郵件)和貿(mào)易溝通的平臺,告訴參展商如何收集資料，汲取群眾的智慧，成功的舉辦展覽。只有當

24、主辦單位幫助參展商增加收入和減少開支，我們可以說他們已經(jīng)取得了成功的策略。 此外, 組織者也能團結(jié)組織零星服務,用整套服務服務參展商，如網(wǎng)上預訂門票或賓館，使他們能感受到組織者無微不至的體貼。 </p><p>　　結(jié)論，電子商務正在不斷向前的發(fā)展,但不要忘記客戶基本的需求。應當記住:</p><p>　　. 不浪費顧客的時間</p><p>　　. 保證你的服務是

25、令人愉快的 </p><p><b>　　. 實事求是</b></p><p>　　(3)尋找新的辦法來解決展館電子商務的基礎設施。目前，市場要求使用現(xiàn)場展覽的互聯(lián)網(wǎng)技術(shù)正在增加，許多與會代表和組織者都要求上網(wǎng)，這是潛在的市場需求。一些國家展館已考慮準入的問題，尤其是那些剛剛完成建設和將在短期內(nèi)完成的展館。因為展覽平臺差異很大，在不同的展覽中，復雜的網(wǎng)線分布、特殊的展

26、臺設計都給改造造成實際困難，特別是在改造老展廳中發(fā)展覽現(xiàn)場有很多不便綜合布置網(wǎng)線的地方。這都給科技公司帶來無線上網(wǎng)的商機。北京一家科技公司制定了展覽會的信息管理服務系統(tǒng)，并可以在展館已充分利用無線因特網(wǎng)技術(shù)。該系統(tǒng)采用無線網(wǎng)絡站設備使展廳的數(shù)據(jù)通信與網(wǎng)絡卡的計算機在每一個展場中取得聯(lián)系，達到分享圖象和資料的作用。每個頻道帶寬為2m，能滿足上網(wǎng)的要求，還可以根據(jù)不同的情況，為展覽廳提供一種全新的方式進行技術(shù)更新來進行系統(tǒng)改造。 </

27、p><p><b>　　3.3參展商</b></p><p>　　談到經(jīng)驗，參展商參加海外展覽有幾個方面可以運用電子商務如下:</p><p>　　前12個月，參展商要制定詳細的展覽計劃，并全年與主辦單位或其代理人保持網(wǎng)上接觸，肯定自己的產(chǎn)品沒有受到貿(mào)易壁壘的阻礙。如果有，那么你的展品會受到限制，是沒有意義的，除非你有長遠的規(guī)劃。還有你應該問問主辦

28、單位關(guān)于展覽的主要資料,包括上屆的參展數(shù)據(jù)、本屆的展覽品目錄報告、有多少與會者來自目標市場、又有多少來自我們公司的主要服務市場、是否你的競爭者將會參加,組織者將會提供什么類型的服務、訪客將會如何找到你的展臺，還有你能否獲得訪客的資料。</p><p>　　前9個月，參展商應該要獲得來自組織者的設計許可證。在這個時候你應該用電子郵件聯(lián)系現(xiàn)有和潛在的客戶，并邀請他們訪問你的展臺。實踐已經(jīng)表明，那些積極邀請客戶得參展商

29、比那些被動地等待顧客的更能取得展示與貿(mào)易的好效果。最近的研究表明, 83 %的成功的參展商(商務條款的產(chǎn)生和收集線索)曾寄給客戶展覽的資料(資料來源：展覽業(yè)研究中心)。您可以將自己的名單，以預先登記的電子郵件，包括機票和復信給予他們特別的理由來訪問你的展場。 </p><p>　　六個月后，參展商要進行推廣，并支付展館場費及其他預先服務費用(你可以選擇網(wǎng)上銀行)，由承辦者和組織者幫你們做廣告。大部分公司都會有自己

30、的網(wǎng)站，而這些網(wǎng)站正日益受到客戶的關(guān)注，這些客戶都在盡可能地多抽空去看。 所以越來越多的展覽贊助者很樂意展在參展商和組織者網(wǎng)站上提供網(wǎng)頁連接。 </p><p>　　參展商為提高他們的企業(yè)和網(wǎng)頁的聲譽，可以讓旅客在網(wǎng)上提出技術(shù)問題，或在網(wǎng)上預約參展。為了充分利用這次宣傳的機會，參展商可以把產(chǎn)品照片及名單，給他們的網(wǎng)頁制作公司制作網(wǎng)頁。照片還可以幫助旅客確認參展現(xiàn)場。在同一時間，參展商先可以上傳展覽產(chǎn)品的演示圖讓參

31、觀者了解他們的產(chǎn)品，最后讓客戶到了展覽廳去索取詳細資料。利用這個宣傳機會，把包括對目錄、目錄的作品、新聞頁、旗幟廣告等鏈接到您自己的網(wǎng)站上。展覽會應把你的努力營銷行為視作展覽中一個組成部分,不是作為一個孤立的事件。使用該網(wǎng)站展示你的展覽主題，并配合“看我們的展場……”的動畫廣告和運用所有的廣告媒體作宣傳。要確保展出的效果是“謹慎選擇,及時決定,用心準備,后續(xù)措施完善”。</p><p>　　前3個月，追蹤產(chǎn)品的推

32、廣活動。</p><p>　　在展覽期間有時會發(fā)生在展覽室里的像偷竊、小偷小摸、火災等等的事故， 這些都是由于展覽館的保安系統(tǒng)在參展商休息的時候和組織者不知道的情況下疏忽大意而所致的。參展商應確保所有的產(chǎn)品都在安全保障之下，還有產(chǎn)品在過境時可以委托運輸公司托運，這些都可以在網(wǎng)上完成。展品要上市必須要有兩份證書，一份是檢驗證書，一份是檢疫證書，一些食品或毛皮還應該有隔離證書。參展商也可以利用如適用于海關(guān)的保險、商品

33、檢驗和運輸?shù)碾娮由虅占夹g(shù)來為客戶提供這樣的一系列服務。展覽期間, 參展商須將有關(guān)客戶和潛在的商業(yè)資料用電子郵件回復公司，使該公司可以處理信息和及時做出反應。 </p><p>　　在展覽之后，參展商可以送表示感謝的電子郵件和備置卡片。展覽是結(jié)束了，但是工作做了三分之二。必需采取后續(xù)行動，跟蹤調(diào)查購買產(chǎn)品的客戶的使用情況，進行測量成果和績效評估，這樣就很好地保證你客戶對你的滿意，和下次再和你合作的機會。</p

34、><p><b>　　4 結(jié)論</b></p><p>　　在這里可以得出結(jié)論，把電子商務與展覽業(yè)的結(jié)合是可以肯定的，因為它們的各有的特點是相互補充的。詳細地說，展覽業(yè)可以全面和有效地從三個方面應用電子商務：展覽協(xié)會、展覽組織者和參展商。利用電子商務,展覽業(yè)能夠有效地解決企業(yè)做大生意的問題，同時有效地改善經(jīng)營管理、降低成本，迅速捕捉市場機遇，最重要的是可以建立一個長期盈利

35、的商業(yè)模式。電子商務簡化了實際的展覽機制，減少開支，節(jié)省了時間，提高了競爭力，增強了發(fā)展的速度。筆者認為，電子商務是一個新生事物，具有強大的生命力。而且電子商務與展覽業(yè)的結(jié)合，必然不斷加強展覽業(yè)的競爭力、產(chǎn)生巨大的經(jīng)濟效益和社會效益。該如何積極地快速地使他們的有效的組合在不久的將來是一個重要的問題。</p><p>　　1 Introduction</p><p>　　Since ref

36、orm and open policy has been adopted, our exhibition industry has increased at an average rate of 20 percent per year and currently, it has grown into a rising sun industry. This industry plays a major role in many field

37、s such as trading, technology exchange, information communication, economy cooperation and so on. An expert named Ren Xingzhou said, at the beginning of new century, that the development of our exhibition economy was con

38、fronted with new background. On the one hand, our d</p><p>　　This paper probes into how to combine e-commerce with the exhibition industry effectively. It is divided into two parts: Part I explains why virtu

39、al exhibition cannot replace real exhibition, and Part II describes that exhibition industry can apply to e-commerce comprehensively and effectively from three aspects: exhibition guild, exhibition organizer and exhibito

40、r.</p><p>　　2 Part I. Will virtual exhibition replace real exhibition?</p><p>　　With the development of network economy, e-commerce plays an important role on new economy stage as the key part

41、of network economy. For the time being some online exhibitions emerge. Although they have not grown up and are not consummate, they show their comparative advantages such as low cost, high efficiency, continuance of exhi

42、bition time, increase of business opportunity, roominess for exhibit, universality of audience, timely feedback, automatic statistics and evaluation. Many people have </p><p>　　According to the author, it is

43、 unnecessary. Online exhibition is developing fast, but it has born limitations such as: confine of the scale of exhibit (for example, some particular operations like spinning machine should be watched with one’s own eye

44、s), uncertainty of audience, warp of information statistics, difficulty of effective communication (you cannot sense the atmosphere of the exhibition exhibit, clients and competitors all round. So online exhibition will

45、not threaten the real exhibiti</p><p>　　It is reported that sale online and online exhibition business grow very quickly. But the exhibition industry expands against this. According to the statistics from Ge

46、rman trade exhibition association, the exhibitors of 2000 German trade exhibition increased 3 percent, therein, foreign exhibitors increased by 4.5 percent. As for show area, 2000 German trade exhibition occupied 70,000,

47、000 m2, with an increase of 3 percent when compared with the previous year. Germany’s exhibition hall is still ex</p><p>　　Certainly, it does not mean that traditional exhibition should break away from e-com

48、merce. In contrast, the new economy, whose key part is network E-commerce and exhibition industry economy, changes human’s production and living manner not only in width but also in depth. As a fresh industry which promo

49、tes trade, business and culture communication, exhibition industry requires to absorb and utilize network and e-commerce technology to improve the pattern and technology of exhibition. This is for</p><p>　　3

50、 Part II. How will exhibition industry apply e-commerce?</p><p>　　E-commerce means digitalization of information flow. It specializes in transferring, exchanging and processing information and data amazingl

51、y quickly, which promotes communication, increases information transparency and decreases bargaining cost. The exhibition’s essence is to spread information. So e-commerce and exhibition industry chime in easily. Exhibit

52、ion industry becomes a stage that gives full play to e-commerce. In detail, exhibition industry can apply e-commerce comprehensively and eff</p><p>　　3.1 Exhibition guild</p><p>　　At present, we

53、 need a unitive exhibition guild, which is one of the main reasons for low quality and inferiorly repetitious exhibitions. Without authoritative and impactful industry criterion, exhibition in-house competition appears d

54、isorder. This is against the healthy development of exhibition and results in resource decentralization and bad-ordered industry. Even some international exhibitions with high reputation have been struck by similar exhib

55、itions, which resulted in exhibitors’ distribu</p><p>　　(1) Publicize detailed criterion and bylaw, make clear that organization with what kind of qualification can hold exhibition of which administrative le

56、vel and what kind of content and exhibitor should meet what kind of industry standard etc. This will realize management standardization and avoid resource waste matters like inferiorly repetitious exhibitions.</p>

57、<p>　　(2) List exhibition schedule held home and abroad (as to overseas exhibition schedule, you can refer to a Germany “Exhibition and Exposition calendar” in English, French and Germany or “Exposition Report” by

58、Landon exposition information center). Enterprises will have steady anticipation and prepare for attending the exhibition or visiting the exhibition. All this will ensure the exhibition quality.</p><p>　　(3)

59、 Set-up a forum where all kinds of opinion and suggestions about each exhibition are allowed to release. With these opinions, experts are invited to evaluate each exhibition. The supervision will improve the exhibition q

60、uality. This marketable and dynamic evaluation and authentication to the exhibition quality and organizer’s aptitude are propitious to create an open, impartial and equitable exhibition environment and competitive system

61、, which will accelerate our exhibition industry to catch </p><p>　　(4) Organize online trade communication to exchange experience and share information.</p><p>　　3.2 Exhibition organizer</p&g

62、t;<p>　　(1) Exhibition organizer should establish its Web site, which should be registered in the exhibition guild’s homepage. Each exhibition (whether professional exhibition or exposition) should publicize all t

63、he specific requirements of the exhibition so that exhibitors can understand the rules, exhibition time, service content and the requisite procedure, which is for the smooth and high-quality conduct of exhibition. While

64、the real exhibition is held, exhibition organizer can report rapidly, effec</p><p>　　(2) Under the pressure of sharp competition, exhibition organizer and exhibitor should establish long-term cooperation rel

65、ationship. Organizers’ long-term intention is to deepen and reinforce their relationship with the exhibitors. They will obtain exhibitors’ trust only if they meet their needs. Exhibitors’ needs are different. The most ef

66、fective method to know their needs is asking them directly by online questionnaire or e-mail. This is only the first step. The most important thing of establi</p><p>　　In conclusion, once e-commerce is going

67、 along, do not forget customers’ basic requirements. It should be borne in mind that:</p><p>　　.do not waste customers’ time,</p><p>　　.ensure your service is pleasant, and</p><p>　

68、　.act according to actual circumstances.</p><p>　　(3) Look for new ways to settle the problem of e-commerce infrastructure in the exhibition hall. Currently, the demand of show spot for Internet technology i

69、s increasing and numerous attendees and organizers ask for Internet access. This is potential market demand. Some national exhibition halls have considered access problem especially those which have just finished constru

70、ction and which will complete shortly. Because of great difference of exhibition platform in different exhibitions, complic</p><p>　　3.3 Exhibitor</p><p>　　Referring to the experience of attendi

71、ng overseas exhibitions, there are several aspects which can apply e-commerce as follows.</p><p>　　Before 12 months, you should set down your exhibition plan for the whole year and keep in touch with the org

72、anizer or its agent online to make sure whether there are trade barriers about your exhibits. If there are, your exhibit is meaningless unless you have long-term program. You should ask them for primary information inclu

73、ding prevenient achievements, analysis report for exhibitors, exhibit catalogue, how many attendees come from target market and how many from our company’s main service mar</p><p>　　Before 9 months, you shou

74、ld obtain the design permit from the organizer. Contact your actual and potential customers by e-mail and invite them to visit your stand. Practice has shown that those who invite customers actively can achieve better ex

75、hibit and trade effect than those who are passively waiting for customers. Recent research has shown that 83 percent of the most successful exhibitors (in terms of business generated and leads collected) had mailed their

76、 customers and prospects before the</p><p>　　Six months back, carry through promotion and pay for spatial charge and other service in advance (you can choose online bank), speak for advertising promotion fro

77、m service contractors and organizer. Most companies have their own Web sites, and these are increasingly being used by visitors to plan their visit and maximize their time at show. Since more and more exhibition sponsors

78、 provide links between exhibitors and exhibition Web Pages, </p><p>　　exhibitors can improve their companies’ and Web Pages’s reputation and visitors can put technology question online or make an appointment

79、 with exhibitors. In order to make full use of this promotion opportunity, exhibitors can put product photograph and list their exhibition schedule on Web Pages. The photograph can also help visitors to recognize exhibit

80、ors on spot. At the same time, exhibitors can upload product demonstration for visitors to know their product first and go to exhibition hall t</p><p>　　to your own site. Exhibitions should be treated as an

81、integral part of your marketing effort not as isolated events on the marketing calendar. Use the event to re-enforce themes running in all media; put “see us at stand. . .” flashes on existing advertising. The essentials

82、 to ensure the exhibit effect is “choose carefully, decide timely, prepare cannily and consummate follow-up”.</p><p>　　Before 3 months, track product promotion activities.</p><p>　　During the ex

83、hibition period, by reason of the fact that the product security system is in the charge of exhibitors and organizer does not answer for any accident that will happen in the exhibition hall like theft, pilferage, fire an

84、d so on, and exhibitors should insure that all the products are in transit or on exhibit. Transit of products can be consigned to transportation companies. These can be completed on the net. The exhibit listing that is s

85、ent to custom in duplicate, the inspection and </p><p>　　After exhibition, exhibitors may send thanks card by e-mail. The exhibition may be over, but the job is only two-thirds done. Enquiries must be follow

86、ed-up, leads tracked, results measured and performance evaluated if you want to ensure a good return on your investment and improve your participation next time around.</p><p>　　4 Conclusion</p><

87、p>　　It is concluded here that the combination of e-commerce and exhibition industry is certain because of their respective character that is mutually supplementary. In detail, exhibition industry can apply e-commerce

88、comprehensively and effectively from three aspects: exhibition guild, exhibition organizer and exhibitor. By using e-commerce, exhibition industry can settle business problem effectively, to improve management, to decrea