我國(guó)汽車(chē)零部件企業(yè)分銷渠道沖突問(wèn)題研究.pdf

1、東北財(cái)經(jīng)大學(xué)碩士學(xué)位論文我國(guó)汽車(chē)零部件企業(yè)分銷渠道沖突問(wèn)題研究姓名：王留兵申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：企業(yè)管理指導(dǎo)教師：王偉婭20071201ABSTRACTIABSTRACTThisarticleelaboratedthedomesticandforeignrelatedtheoriesaboutthemarketingchannelconflictindetail，ithasanalyzedourcountryautomobilespa

2、repartenterprises’marketstructureandthechannelstructuretoo，andyethavemadeathoroughresearchOilthepresentfituafionandthereasonforitsgenerationofthechannelconflictofoutcountryautomobilesparepartenterprisesInthisfoundationth

3、isarticleprovidedoppositionalstrategiesandsuggestionsfortheautomobilesparepartenterprisestocon打olandsolutethechaunelconflictwhichhavebeenpoimedoutThefulltextaltogetherCallbedividesintosb6eqenpartschaptersThefirstchapteri

4、stheintroductionpartThischaptermainlyintroducedtheselectedtopicbackgroundtheresearchsignificancetheresearchcontent，theresearchmentalityandtheresearchtechniqueThesecondchapteristherationalepartofthisretideThischapterbrief

5、lyintrodueodtheconflictconcept，theconflictandthecompetitiontherPAkqon$forthechannelconflicttherelationshipbetweenthechannelconflictandthechannelefficiencyaswellasthemanagementstrategiestothesolutionofthechannelconflietTh

6、elllirdchapteristhepartforthediscoveryoftheproblemThischaptermainlyanalyzedthepresentsituationoftheehaundconflictof0111“countryautomobilesparepartenterprises，comprehensivelyelaboratedtheautomobilesparepartenterprises’mar

7、ketmechanismandthechannelstructure，andintroducedtheconcretemanifestationofthechannelconflictoftheautomobilesparepartenterprisesindetailtooTheFourthchapteristhepartforquestionanalyzesThischaptercomprehensivelyexplainedthe