國際工程市場進入模式分類和選擇模型研究.pdf

1、同濟大學經濟與管理學院碩士學位論文國際工程市場進入模式分類和選擇模型研究姓名：唐一中申請學位級別：碩士專業(yè)：建設工程管理指導教師：王廣斌20080301AbstractABSTRACTWiththedeepeningofeconomicglobalization，internationalconstructionindustryisenjoyingafastgrowthUnderthissituation，moreandmoreCOnS

2、tructioncompaniesbegintofocusontheinternationalprojectSelectinganappropriatemarketentrymodeisthefirstproblemtheconstructioncompaniesfacewhentheypursuingtheoverseasmarketHowever，makingthemarketentrystrategyisaverycomplica

3、tesystematicproblemBothinternalandexternaleffectneedtobetakenintoconsiderationThispaperfocusedontheconstructioncompanyandhasinternationalmarketentrystrategyasitscore，identifledanddefinedbasicentrymodesintheconstructionse

4、ctor，analyzedthedifferentcharactersandeffectsoftheseentrymodesanddevelopedanentrymodeselectionmodelfortheconstructioncompanyTheresearchprocessingcanbesummarizedasfollows：(1)thefirstsectionfocusedonreviewingthemarketentry

5、strategyfromtheconstructionperspectiveandthehistoryandtrendoftheinternationalconstructionindustryinordertoconcludetheimportanceofresearchingthemarketentrystrategyfortheconstructionindustry：(2)thesecondsectionwasbasedonth

6、etheoreticalreasoningandcasestudy，proposed10differentbasicentrymodesandanalyzedtheinternalcharacterandeffectofthesebasicentrymodes：(3)ThethirdsectiOllproposed12differenteffectswhichaffectstheconstructioncompanies’decisio

7、nbetweenpermanententryandmobileentrybasedonthedifferentschoolsofmarketentrymodeselectJontheorySomerealcaseswerecollectedforstatistictestofbinarylogisticregressioninordertodevelopamarketentryselectionmodelandfigureoutthed