電子供應(yīng)鏈管理在企業(yè)營銷【外文翻譯】

1、本科畢業(yè)論文（設(shè)計(jì)）外文翻譯原文：原文：ESupplyESupplyChainChainManagementManagementininBusinessBusinessMarketingMarketingManagementAManagementACaseCaseStudyStudyofofAUXAUXAbstractAbstract：ThispapersafamouselectricitymetermanufactureNingboA

2、UXGroupLtdftheresearchonE—Supplychainmanagementinbusinessmarketingmanagement.Theresearchstartswithanoverviewofthecompany，followedbyacriticaldeionofqualitativemethodologyofin—depth，personalinterview，theparticipantsNext，en

3、vironmentanalysismainlyfrommacromicroaspectsisconductedAfterthat，thesupplychainmanagementareexaminedfromthetheyofValueChain，includinginboundlogistics，operating，outboundlogistics，marketingsales，service，procurement，selling

4、，technologydevelopmenthumanresourcemanagementthesenineaspectsKeyKeyWdsWds：E—supplychainmanagement；Businessmarketingmanagement；Valuechain；Casestudy1IntroductionIntroductionBusinessmarketersservethelargestmarketatall：Thedo

5、llarvolumeoftransactionsintheindustrialbusinessmarketsignificantlyexceedsthatoftheultimateconsumermarketHowever，specialchallengesopptunitiesconfrontthemarketerwhointendstoservetheneedsofganizationsratherthanhouseholdsThu

6、sbusiness—to—businesscustomersrepresentalucrativecomplexmarketwthyofseparateanalysis(Hutt&Speh，2004)AChinesecompany，NingboAUXGroupLtdisedfthisresearchonESupplychainmanagementinbusinessmarketingmanagementThereasonisthatth

7、eauthwantstogaininsightsofhowthiscompanydevelopedfromsuchasmallcompanywithapproximatelyRMB200，000debtseightstaffstobeagiantwithtotalassetsofRMB25billionstaffsofaround1500within18years2OverviewOverviewofofAUXAUXNingboAUXG

8、roupLtdisoneofthetypicalenterprisesinChinaElectricitymeterindustrywithtotalassetsofRMB2.5billionstaffsofaround1500In2003AUXwasawardedChinaTopBrIn2005AUXhad￥425millionsalesfromelectricitymeter，takingupTable1Therespondents

9、RespondentsMrZhengJianjiangPresidentofNingboAUXGroupLtdMrChenDimingVice—PresidentofNingboAUXGroupLtdMrsWangZongyinSalesAdministratofNingboAUXGroupLtdMrLeeXiaolongMarketingManagerofNingboAUXGroupLutMrXiongXvqiangPresident

10、ofNingboYinyiRealEstateCo，Ltd4BusinessBusinessmarketingmarketingenvironmentenvironmentanalysisanalysis41MacroenvironmentMacroenvironmentanalysisanalysisFourmacroenvironmentfacts，includingpolitical，economical，socialtechni

11、calaspects，havetheirimpactsonAUXFirstly，therearesomepoliciesrelatedtoconsumptionofelectricityelectricitymeter0neis“PowerDevelopmentPolicy”：Thepolicyofurban&ruralwkconstruction&innovationcomestotheendinthefollowingyearsth

12、enextis“ElectricityMeterPolicy”：“Oneelectricitymeterfeachresidentialfamily”wasimplementedfromyearof1998thelastoneis“ElectricityPricePolicy”：“F1exibleTariffScheduling”wasimplementedfromtheyearof2003Thedevelopmentofpowerin

13、dustryisverysensitivetothemacro—economyThisisparticularlytrueinChinawherethreequartersoftheelectricityconsumptioncomesfromindustrialdemGenerally，thefasterofGDPgrowth，thehighertheneedsofenergyconsumptionIn2006，China’sGDPg

14、rowthgrewat106％to27trillionUSdollarsaccdingtotheNationalBureauofStatisticsrankingfourthinthewldafterUnitedStatesJapanGermanyChinahasbecomethewld’ssecond1argestcountryinpowercapacityconsumptionsince2001Whilefromtheyearof2

15、003someprovincesinChinaexperiencedshtagesofelectricitytheproblembecameevenwsein2005TwentyfiveofChina’sprovincesautonomousregionspronouncedrunningshtofelectricityThegovernmentencouragesindustrialscommercialstoshiftproduct

16、iontoeveningsweekendsindertoavoidshtagesofelectricityduringtheperiodofpeakdemMulti—tariffseriesmultifunctionalseriesofelectricitymeteraredevelopedtomeetchangedconsumptionstyleofelectricityThetechnologyofdigitalmeterisimp