社交網(wǎng)絡(luò)作為電子營銷新趨勢【外文翻譯】

1、外文翻譯SocialwkingasaNewTrendinEMarketingMaterialSource:UniversityofHoustonClearLakeAuth:T.rewYangAbstractInthewldofemarketingnewbusinessmodelsarefrequentlyintroducednewtrendshavestartedtoemerge.Onesuchlatesttrendissocialwk

2、ingwebsitesmanyofwhichhaveattractednotonlylargenumberofusersvisitsbutalsoonlineadvertisingcompaniestoplacetheiradsonthesites.Inthispaperweexpleonlinesocialwkingasanewtrendofemarketing.Wefirstexaminetheonlinesocialwkasane

3、wfmofwebbasedservicescomparesocialwkswithotherrepresentativewebbasedservicesbyusingthe7Cframewk.WethenanalyzesocialwkingfromabusinessstrategypointofviewbycreatingabusinessmodelfonlinesocialwkingsitesusingPtersFiveFcesMod

4、el.Wealsodiscusstheprimaryrevenuemodelsthatmaybeusedbyganizationscompaniesprovidingonlinesocialwkingservices.Keywds:EnterprisesocialwksMarketingcampaignmanagementValueanalysis1.INTRODUCTIONInnovationsells!Thatisespeciall

5、ytrueintheInterwld.SinceitsinceptiontherehavebeenlotsofinnovationsnewapplicationsintheInter.Thoseinnovationshavecausedmajchangesinoureverydayliveswhichcanbeeasilyfeltacrossamyriadofapplicationsincludingeducationshoppinge

6、ntertainmentlearningbankinginvestingetc.Toseehowwebbasedapplicationsserviceshaveevolvedweonlyneedtocomparethewebsitesthatexisted67yearsagototheonesthatexisttoday.Oneoftherecentinnovationsinwebbasedapplicationsistheonline

7、socialwkingservices.InTable1weexaminetheprogressofsomerepresentativewebbasedservicesfromtheearlieststaticwebpages(1995)totoday‘sonlineservicesincludingecommercesitesonlinesocialwks.Alsoshownaretherespectiveyearsofincepti

8、onexamplesitessupptingtoolsfeachoftherepresentativeservices.Ingeneralasocialwkcanbedefinedasasocialstructuremadeofnodeswhichareusually2.THE7CFRAMEWKHowthesiteisganizedhowthecontentispresentedtotheusersa.Functionalities:l

9、ayoutperfmanceb.Aesthetics(lookfeel):colschemesvisualthemes.WhatareofferedbythesiteOfferingmixisthemixofproductserviceinfmationAppealmixreferstothemixofpromotionalmessagesMultimediamixdealswiththemixofvarioustypesofmedia

10、Contenttypereferstothedegreeoftimesensitivity.Usertousercommunications:Interactive(instantmessagingmessageboardsmembertomemberemailinglists)versusnoninteractivecommunications.Thesitesabilitytotailitself(tailing)tobetaile

11、dbyeachuser(personalization)Sitetousercommunications:BroadcastInteractiveHybridTheextentoffmallinkagefromonesitetoothers:outsourcedcontentpercentofhomesitecontentpathwaysofconnectionTheinterfacethatsupptsthevariousaspect

12、sofecommercesuchasashoppingcartsecuritydertrackingetc.Eachoftheelementsrepresentsaspecificcomponentofthesystemincludingcontext(howthesiteisdesigned)content(whatinfmationarepresented)community(howuserscommunicatewitheacho

13、ther)customization(isthesitecustomizable)communication(howthesitecommunicatewiththeuser)connection(howthesiteisrelatedtoothersites)commerce(ecommercefunctionalities).Onlinediscussiongroupssocialwksappeartosharesimilaract

14、eristicswithrespecttomostofthesevenelements.Thetwotypesofserviceshoweveraredifferentwhenitcomestocontent(C2).Thefocusofdiscussiongroupsarefpeoplewithsimilarintereststoshareinfmationsothemajcontentistheinfmationofinterest

15、(discussionscommentsfiles).Ontheotherhonlinesocialwksareaplacefpeopletomakefriendssoinfmationaboutfriendsgroupsoffriendsarethemaincontent.Inadditionalthoughbothdiscussiongroupsonlinesocialwksallowtheiruserstosharephotosv

16、ideosonlinesocialwksusuallydonotofferservicesftheirmemberstosharedocumentfileswhichisanimptantfunctionofonlinediscussiongroups.Theimplicationisthatifyouwanttofmawkgroupanonlinediscussiongroupmaybeameappropriatechoicethan