互聯(lián)網(wǎng)營銷【外文翻譯】

1、本科畢業(yè)設(shè)計（論文）外文翻譯原文：原文：MarketingontheInterWithincreasedglobalizationofthewldeconomiesfmostenterprisesmarketopptunitiesseemtobeendlessthesedays.Thisinturnofcoursecausesheightenedcompetitionamongtheplayersindertoachievebetter

2、perfmance.Consequentlydepartingfromthetraditionalcommercialstrategiestacticsinnovativemanagersarelookingfuniquewaystocompetemeeffectivelyonalocalregionalglobalbasis.Theinfmationsuperhighwayiswhatmanybusinessleaderssaywil

3、lmakethesevisionsarealityineverydaybusiness.TheinfmationsuperhighwayisbeingshapedbyadvancesindigitaltelephonewksinteractivecabletelevisionpersonalcomputersonlineservicesfinallytheInter.Thesetechnologicaladvanceswillinevi

4、tablychangethefaceofbusinessasweknowittoday.Fmostganizationstheinfmationsuperhighwayoffersanabundanceofopptunity.TheInterinparticularprovidescpateAmericawithabroadvastcommunicationswkthatisdrivingthefmationofahugeglobale

5、lectronicmarketplace.ThepurposeofthisarticleistonarratetheimpactoftheInteronthemarketingaspectsofbusinessesasoftodayitsfuturehowbusinessescanuseitsunlimitedpotentialtotheiradvantage.BackgroundTheInteralsoknownasthe“Inter

6、nationalelectronicwk”beganin1968bytheAdvancedResearchProjectsAgencyoftheDepartmentofDefense.iginallyknownastheARPAtheInterwasstartedasanexperimentallinkagebetweentheusereveryothercomputerinthewldcontaininginfmationonever

7、yexistingsubject.TheInterrepresentsthenewwaveoftechnologicalcommunicationthathasaccdingtosomeanalystsbecomethenextbestcommunicationsmediumsecondonlytotelecommunications.Therepresentsa$300billionmarket.Over30millioncompan

8、ieshouseholdsaroundthewldusetheInterasacommunicationslinkthroughemailinteractiveadvertisementbulletinboardsresearchonlinediscussiongroups.AtitsmostbasicleveltheInterservesasaseeminglyendlesscatalogofmarketingmessagesadve

9、rtisinginaninteractivefashion.OnlytwoyearsagoonewouldhavetobeacomputerveteraneventocontemplateusingtheInterfanythingbutemailbuttodayevensmallbusinessesarejumpingonthebwagonareinvestingintheirownpersonalgatewaytomarketing

10、ontheInter.MarketinganalystsarecallingtheInteratoolf“guerrillamarketing.”EvenlargecomputersoftwarecompanieslikeIBMAppleAT&TMicrosoftLotusDevelopmentareinvestingmillionsofdollarstodevelopnewstateofthearttoolsservicesaimed

11、athelpingcompaniesexpelectronicbusinessthroughtheInter.FuturegrowthopptunityInDecember1993only$100millionwthofgoodsweresoldovertheInter.Butby1995theIntermarkethadgrowntoover$300billioningoodssold(Boisseau1995).Businessis

12、rapidlyadoptingtheInterasthemeansthroughwhichitcanefficientlyeconomicallyconductmarketingresearchsuppt.Thisprocessisbeingfacilitatedbytheproliferationofsoftwarethatismeuserfriendlymakesinfmationeasilyaccessibletotheusers

13、.Withthenumberofusersgrowingmonthlyatanestimatedrateof10percentanaverageofonemillionpeopletheInteristhefastestgrowingglobaltelecommunicationswkinthewld.Analystshaveprojectedthat100millionwillbeusingtheInterbytheyear2000(