綠色購買中的消費者“態(tài)度—行為意向”的實驗研究【畢業(yè)論文+任務書+開題報告+文獻綜述+外文翻譯】

1、綠色購買中的消費者“態(tài)度—行為意向”的實驗研究1畢業(yè)論文畢業(yè)論文（20_20__屆）屆）綠色購買中的消費者綠色購買中的消費者“態(tài)度態(tài)度—行為意向行為意向”的實驗研究的實驗研究所在學院商學院專業(yè)班級工商管理學生姓名學號指導教師職稱完成日期年月日綠色購買中的消費者“態(tài)度—行為意向”的實驗研究3AbstractWiththecontinuousdevelopmentofhumancivilizationresourceshtagedeteri

2、ationoftheenvironmentfhumansurvivaldevelopmentposesaseriousthreattohealthsafetyconsumerisconstantlyincreasingdemeconomicdevelopmentoftheenvironmentalimpactofcontradictionunceasinglyhighlighting.Consumersofgreenproductisr

3、isingdemoverallwithpositiveattitudebutthepityisthatconsumerspurchasingbehavimodeldoesntconsistentwithattitudenamelyinfactthereisan“attitudebehaviintention“gapbetweenthem.Thisstudyinvestigatesthegapbetweenfavableattitudet

4、owardsGreenconsumptionbehavialintentiontopurchasegreenproduct.TroughaempiricalstudybasedonmanipulationofkeyvariablestheuseofquestionnaireIndependentTtestwefoundthatInvolvementwithGreenconsumptioncertaintyPCEhaveasignific

5、antpositiveimpactonattitudetowardsbuyingwhichinturncrelatesstronglywithintentiontobuy.Lowperceivedavailabilityexplainswhyintentionstobuyremainlowwhileattitudesmightbepositive.inspiteofrathernegativepersonalattitudessocia

6、lpressurefromothers(socialnm)explainsintentionstobuyOurfindingsindicatesthatmeGreenconsumptioncanbestimulatedthroughincreasinginvolvement，certaintyperceivedavailabilityPCEsocialnms.KeyWds：Attitude；Purchasingbehaviintenti