西班牙中小企業(yè)電子商務(wù)發(fā)展現(xiàn)狀【外文翻譯】

1、外文翻譯外文翻譯原文ECommerceinSpanishSMEsMaterialSource:MarketService2010(2)Auth:InesRamirezNicholasAccdingtodetailsfromasurveyonICTeCommerceusageinbusinessfrom200809drawnupbytheSpanishNationalStatisticsInstitute(INE)11.1%ofallco

2、mpaniesiginatesalesin2008throughelectroniccommerceotheronlinewks.Thesalesvolumegeneratedwas€160.32billion:13.7%methanthepreviousyear.Intheareaofecommercepurchases20.3%ofallcompaniesacquiredsomeproductservicewhichrepresen

3、tsa6.4%increaseoverthesametimeperiod.Asthesizeofcompaniesdecreaseshoweversodoesthepercentageofcompaniesthatuseelectroniccommerce.WhythedifferenceIstheexpenseofimplementinganeCommercesolutionthemainreasonWhatsolutionsarew

4、ithintheirreachIsthesametrueinotherpartsofthewldTogetanswerstothesequestionswehavespokenwithsomeofthecountry’smostimptantecommercesolutionproviderswehavemadethisarticlebasedontheirimpressionsopinions.ReasonsfavoidingeCom

5、merceAlthoughthefiguresfcompaniesinSpainwithaccesstotheInterareamongthehighestinEuropethenumberofbusinessesthatgoonlinedailyisquitehighthereisareluctancetoactuallyuseeCommerceelectronicmarketplacestobuyselltheirproductss

6、ervices.Mostoftheelectroniccommerceplatfmcreationsolutionprovidersinterviewedagreethatoneofthereasonsisalackofknowledge.ArsysCommunicationsManagerAlbertoCalvosaysthatSMEstheselfemployedoftenbelievethattechnologicalinnova

7、tionsareverycostlymakedailyoperationscumbersome.“Thatmayhavebeentrueafewyearsagowhencostlytaileddevelopmentwasrequired”saysCalvo“buttechnologyhasevolvedthroughtheonlineapplicationscurrentlyavailableelectroniccommerceiswi

8、thinthereachofanySMEtheresourcestheywouldhavetocommittomaintaintheironlineplatfmswhereyoucanshareyouronlineshopwithotherbusinessesfapercentageofthesaleswhicharenotusuallythatdifficulttouse.OneofthebestknownexamplesiseBay

9、whereyourfirm’sproductcatalogpricesetc.areuploaded.Thedownsideisthatthereisgreatercompetitionwhichdoesnotgiveyoualltheflexibilityofacustomizedshopthebusinessownerneedsatleastminimaltechnicalknowledgetheabilitytodedicatet

10、imetotheprocedures.Whensellingtootherbusinesseselectronicmarketplacesarethebestoption.Therepresentacollectionofcompaniesinterestedinaspecificsectofferingameetingplacefexchanginginfmationconductingbusinesstransactionssear

11、chingfnewsuppliersetc.ThereisalsotheoptionofcreatingexclusivepresenceshopsastheyarecalledbyAECEMinitsElectronicCommerceWhitePaper.Theycanbedevelopedinternallyifthebusinesshasthetechnicalknowledgecapabilitiestocreateimple

12、mentaproprietaryecommercesolutiononitsontheycanbederedfromanexternaltechnologyprovidersuchasthosethathaveparticipatedinpreparingthisrept:OxatisArsysLabTresMerkasi.Thesecompaniesofferdifferenttypesoftechnologyplatfmsbased

13、ontheneedsoftheclient.Thisoptionprovidesthebenefitsofcustomizingthecontentspecificallyfthecompanythetypeofproductssold.InmanycasestheyalsooffermaintenanceservicessothebusinessownerdoesnotneedindepthITknowledgesincetheonl

14、ineshopisnotmanagedpersonallyotherthanonthepurelybusinessside.Merkasihoweverwarnsusthatitdependsonthevolumeofactivitythebusinessconducted(suchasawebsitewithahighlevelofonlinesales).Itmaybenecessarytohireateamofprofession

15、alsdividethetasks(someoneresponsiblefupdatingtheonlinecatalogfmarketingpromotionsanotherpersonresponsiblefmanagingdersetc.).Thecostdependsonthedegreeofdifficultyinvolvedinthetechnologysolutionchosenonthelevelofinvolvemen

16、tbythecompanyafterwards.Howevertherearesolutionsthatstartat€15amonthasimpletailmadevirtualshopcanbeacquiredfrom€1900.ManybenefitsAllimmediatelyagreethatoneofthemainbenefitsfSMEsistheoptionofaccessingnewmarkets.“Withelect