開印龍商業(yè)中心項目投資決策與風險控制研究.pdf

1、東南大學碩士學位論文開印龍商業(yè)中心項目投資決策與風險控制研究姓名：張樹平申請學位級別：碩士專業(yè)：工商管理指導教師：吳清烈20040601AStudyOntheInvestmentDecisionMakingandtheriskcontrolfortheProjectofTianyinDragonShoppingmallGraduate：ZhangshupingSupervisor：WuqinglieSoutheastUniversity

2、AbstractAsrealestateinvestment(REI)ischaracteristicofhighyieldandhighrisk，itbringsforthhighyieldtoinvestors，butmeanwhileitlaysahard—topassobstacletoinvestorsTomakeasuccessinvestment，investorsshallhaveeconomicmindandstrat

3、egicinsightwithwellinformedmarketinformationandvelatedoperationalexperienceandskillToconductREIriskanalysis，it’srepuiredthatinvestorsusepersonalandgroupknowledgeandcapabilitytoinvestigateallrestrictionfactorsonfullscale，

4、toensurearelativelyhighyieldforinvestmentThemainresearchinthistextanitemforprintingdragonshoppingmallinvestmentanalyzestocontrolwithrisktheresearchThesisfirstfromanalyzethesquarerealstrenghtinaninvestmentforprintingthedr

5、agonshoppingmallbackgroundtocommencewiththebasiccircumstanceinitem，affectthemarketenvironmentfactorofthebusinessrealestateitemdevelopmenttoproceededtoexpatiatetheanalysisdetailedlywiththepolitics，economicenvironment；Then

6、，passtoanalyzetheexploitationofthemodelwithSWOTtotheanalysisoftherival，studytodiscovertheadvantagethatthisitemfacewhendevelopping，badsituation，opportunitywiththreatencertainafixedpositionofitem、Ⅳimindustryfunctiondividet

7、heline；Immediatelyafteranalyzetheitemdevelopthepossibilityofthedegreeofprogresswiththebusinessrealestateinvestmentcost，proceedingtheanalysistovariousfinancesindexsignthatinvestThroughthefinanceevaluationthatthisitemdevel

8、opwithanticipantfinancialincome，systemargumentthepossibilitythatthisiteminvestment；Combinetheriskofthecombinativeitemanalysiswithcontroltheresearch，putforwardthesuggestionthatriskcontrolwiththewayThesislastmakeaconclusio

9、ninthetextFrombutbecomethetheoriesframeofasetofperfectanalysisbusinessrealestatedevelopmentwithpracticethefoundation，forNankingriverratherhighschoolincityinuniversityindustrygroupandotherrealestatesdevelopthecompanyproce