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1、Lenovo’sLegendReturns.LiuChuanzhibuiltChina’sfirstglobalcomputercompany.Nowhe’srebuildingit.AsChina’seconomygainsevergreaterglobalinfluenceitsmajcpationsdreamofconqueringinternationalmarkets.LiuChuanzhiLenovohavebeenatth
2、efefrontofthatquest.WithLiuatthehelmLenovobecameChina’sfirsttrulymultinationalcpationafterits$1.75billionacquisitionofIBMsfamedPCunitin2005.WhenthedealclosedLiugaveupthechairmanjobletthenewSinoAmericanleadershipteamtakeo
3、ver.Theacquisitionitturnedoutwastheeasypart.Lenovoeventuallybecameentangledinastruggleoverthecombinedcompany’smanagerialculture.Theinternecineintriguewouldprovecostly.Lenovo’smarketsharestagnatedbecausethecompanywasn’tad
4、aptingtonewtrendsinpersonalcomputing.Lenovo’sproblemsarealoomingchallengefcpateChinaingeneral.SincefewChineseexecutiveshavehadmeaningfulexperienceoperatingoutsidethecountrytransfmingtheirglobalaspirationsintorealitywillb
5、eadifficulttask.“GoingglobalisgoingtobeabigbigissuefChinesecompanies”saysJamesMcGregsenicounselfconsultingfirmAPCOWldwideinBeijing.Liu66intendstofixallthat.AfterfouryearsonthesidelineshetookfactyinmeliberalHongKong.WhenC
6、hina’scomputermarketwasopenedwidetofeigncompetitsinthe1990sLiuoutmaneuveredthembylaunchingaseriesoflowcosthighqualitymassmarketPCs.Backin2003LiuhismanagementteamcametothecrucialconclusionthatLenovohadnofutureasmerelyaChi
7、neseoutfitnomatterhowbigitshomemarketwasbecoming.Scalemattered–globalscale–soLenovohadtoexpitsoverseasoperations.ThatthinkingledtotheacquisitionofIBM’sPCunitwhichinstantlygaveLenovoawldwidepresenceperhapsmeimptantextensi
8、vefeignexpertiseinthefmofIBM’sexecutiveteam.LiuwiselyacceptedthathisChinesecolleagueswerenotpreparedtorunaglobalcpationbythemselvesheintegratedtheIBMveteransintothecompany’sseniranks.ThefirstpostacquisitionCEOwasanIBMer.
9、Theninlate2005LenovoappointedanAmericanexecutivefromDellWilliamAmelio.Lenovo’sofficiallanguagebecameEnglish.Liusteppedasideresigningasthecompany’schairman(thoughheremainedadirect).“Imightnothavehadenoughenergytotakecareo
10、fsuchabigbusiness”heoncesaidofhisdeparture.Liuofferedhisguidancebutthenewveryinternationalteamfloundered.Lenovohasbeenbuffetedbycultureclashesatitshighestlevelswhichhavehamperedefftsatcrectingthefirm’smajdeficiencies.The
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