藥材林規(guī)?；N植產(chǎn)業(yè)化項目商業(yè)計劃書

1、建設(shè)單位：富凰綠色基地有限公司建設(shè)地址：梅州市豐順縣湯坑鎮(zhèn)負(fù)責(zé)人：梁業(yè)東聯(lián)系方式：139251060882009年9月廣東梅州藥材林規(guī)模化種植產(chǎn)業(yè)化項目2目錄第一部分執(zhí)行概要....................................................41.1項目介紹.........................................................................

2、........................................41.2市場前景.................................................................................................................51.3項目經(jīng)濟(jì)評價.................................................

3、.......................................................51.4發(fā)展目標(biāo).................................................................................................................61.5項目投資價值分析................................

4、.................................................................71.6項目綜合評價........................................................................................................8第二章公司介紹.................................

5、.....................92.1公司概況.................................................................................................................92.2公司發(fā)展戰(zhàn)略....................................................................

6、...................................112.3內(nèi)部控制管理.......................................................................................................11第三章項目介紹.....................................................133.1項目背景

7、...............................................................................................................133.2項目建設(shè)內(nèi)容..................................................................................................

8、.....143.3項目地理位置.......................................................................................................15第四章市場分析.....................................................184.1國內(nèi)外市場分析...........................

9、.......................................................................184.2項目行業(yè)市場分析..............................................................................................204.3產(chǎn)業(yè)前景分析...............................

10、.......................................................................244.4市場競爭力分析...................................................................................................25第五章營銷策略.............................

11、........................275.1戰(zhàn)略規(guī)劃...............................................................................................................275.2管理機制...................................................................

12、............................................275.3公共關(guān)系...............................................................................................................285.4市場策略...............................................

13、................................................................285.5銷售策略...............................................................................................................28第六部分SWOT分析........................

14、..........................296.1優(yōu)勢分析...............................................................................................................296.2劣勢分析.................................................................

15、..............................................306.3機遇分析...............................................................................................................306.4威脅分析.............................................