深圳市鴻波公司品牌代理的理論與實踐.pdf

1、復旦大學碩士學位論文深圳市鴻波公司品牌代理的理論與實踐姓名：汪豐申請學位級別：碩士專業(yè)：工商管理指導教師：許曉明2000.4.1TheoryandPracticeonShenzhenHonbo’SActingAsaBrandAgentAbstractGreatchangeshappeninChinascirculationsystemafteritstransitionfromplannedeconomytomarketingecono

2、myBrandagent，asanewmodeofmarketingchannel，hasstrongvitalityanddeveloprapidlyinChinaUnderthiscircumstances，ShenzhenHonbosetitsgoaltoactasabrandagent，andsucceedafterthreeyearshardworkingFocusingonthepracticeofShenzhenHonbo

3、，thethesisprobesintohowtoactasabrandagentandrelativetheoriesFirst，thethesisintroduceshistorycurrentsituationandfutureondevelopmentofdomesticandoverseasbrandagent，andthendiscussespreconditions，implementationdirectories，pr

4、acticefoundations，successassuranceandcirculationstartingpointofactingasabrandagentonthefactsofShenzhenHonbo’smarketingpracticeofactingasabrandagentofAustralianlightningprotectionproductsThethesisindicates，withcomparisont

5、oefficiencyofseparatemanagement，thatofsocializedandspecializedcirculationarefarhigher，whichistheultimateinterestofoursocietyBasedonthefactsandusingmarketingtheories，thethesisanalyzesthefollowingquestionsofShenzhenHonbo：F

6、irst，howtofindoutbusinesschancesofhigh—techlightningprotectionproductsinviewofpopularizationofmicroelectronicequipmentinrecentyears，andhowtoseizethechancestoselectthebrandandbecomeageneralagentofLPIaftertheinspectionoffa

7、mousbrandandmarketlacunaSecond，howtofindoutmarketingchanceofAustralianlightningprotectionproductliesonlowvoltageequipmentofhighclassviatheanalysisofmacroandmicrocircumstancesThird，howtoselecttelecommunication，finance，ele

8、ctricityoilandchemistrycompaniesasitstargetmarket，andfinallypositionsitsmarketto”thehighestratioofcapacityandprice，themostperfectsettlemethods”Fonh，howtoachievepreliminarysuccessbyusingmarketingstrategy，suchas，product，di

9、stributionandmarketingcommunicationFifth，howtoachievedynamicmarketingcontrolviasummarizationandfeedbacksoastoguaranteemoregreatsuccessforbrandagentThethesisexpresssuccessforbrandagentliesinanalyzingandseizingthechances，u