創(chuàng)業(yè)策劃青草傳媒商業(yè)計劃書

1、(海量營銷管理培訓(xùn)資料下載)青草傳媒青草傳媒商業(yè)計劃書商業(yè)計劃書1THEQINGCAOMEDIAGUIDEBOOKFBUSINESSPLAN青草傳媒商業(yè)計劃書青草傳媒商業(yè)計劃書POWEREDPOWEREDBYBYJERRYJERRY|黃杰雷修訂于二零零四年八月六日(海量營銷管理培訓(xùn)資料下載)青草傳媒青草傳媒商業(yè)計劃書商業(yè)計劃書3CONTENTS目錄目錄備注：........................................

2、........................................................................................................4第一部分，摘要............................................................................................................

3、....................5第二部分，業(yè)務(wù)發(fā)展........................................................................................................................71)青草傳媒的基本情況..........................................................

4、.....................................................................72)青草傳媒宗旨及目標(biāo)...............................................................................................................................73)發(fā)展及現(xiàn)狀....

5、...........................................................................................................................................84)企業(yè)展望..........................................................................

6、.........................................................................85)內(nèi)部利益沖突..........................................................................................................................................

7、.86)專利及商標(biāo)...............................................................................................................................................87)企業(yè)及公共關(guān)系..........................................................

8、.............................................................................98)主要合作伙伴......................................................................................................................................

9、.....9第三部分，管理團(tuán)隊(duì)及組織形式..................................................................................................10一，總裁黃杰雷先生...........................................................................................

10、.................10二，高級副總裁胡祥奎先生................................................................................................11三，外腦.......................................................................................

11、...........................................12第四部分，產(chǎn)品服務(wù).....................................................................................................................13一，《青草》雜志.......................................

12、.............................................................................13二，“思考者論壇”................................................................................................................14三，“青草X產(chǎn)品”.........

13、......................................................................................................15第五部分，行業(yè)，市場競爭分析..................................................................................................16行業(yè)

14、概述..................................................................................................................................16受眾定位及其特質(zhì)分析............................................................................

15、..............................16目標(biāo)受眾的市場價值..............................................................................................................18對驅(qū)動因素的預(yù)測...........................................................

16、.......................................................18市場定位..................................................................................................................................18競爭分析.......................

17、...........................................................................................................18特點(diǎn)與差異化：........................................................................................................

18、..............19第六部分，營銷策略組合..............................................................................................................20《青草》品牌推廣策略.......................................................................

19、...................................20《青草》品牌營銷..................................................................................................................20廣告承攬策略`....................................................

20、....................................................................20發(fā)行經(jīng)營策略..........................................................................................................................20第七部分，經(jīng)營.............

21、.................................................................................................................22經(jīng)營分為[人]和[事]，分別是組織行為和業(yè)務(wù)系統(tǒng)。........................................................22組織管理：.................

22、.............................................................................................................22《青草》經(jīng)營中心設(shè)置方案.................................................................................................

23、.23業(yè)務(wù)管理：..............................................................................................................................24第八部分，風(fēng)險因素分析.........................................................................

24、.....................................25政策風(fēng)險與規(guī)避......................................................................................................................25市場風(fēng)險與規(guī)避...............................................