數(shù)碼電腦電子商務(wù)網(wǎng)站方案策劃書

1、西安做網(wǎng)站西安做網(wǎng)站西安網(wǎng)絡(luò)西安網(wǎng)絡(luò)公司西安網(wǎng)站建設(shè)西安網(wǎng)站建設(shè)西安網(wǎng)站制作西安網(wǎng)站制作，做網(wǎng)站的公司做網(wǎng)站的公司第1頁共39頁目錄目錄1.0概述概述.................................................................................................................................................

2、....32.0行業(yè)分析行業(yè)分析.............................................................................................................................................32.12.1市場(chǎng)現(xiàn)狀分析市場(chǎng)現(xiàn)狀分析............................................

3、........................................................................................32.22.2市場(chǎng)需求分析市場(chǎng)需求分析.................................................................................................................

4、...................32.32.3區(qū)域市場(chǎng)分析區(qū)域市場(chǎng)分析....................................................................................................................................42.42.4用戶結(jié)構(gòu)分析用戶結(jié)構(gòu)分析...............................

5、.....................................................................................................42.62.6市場(chǎng)競(jìng)爭(zhēng)分析市場(chǎng)競(jìng)爭(zhēng)分析....................................................................................................

6、................................42.72.7購買行為分析購買行為分析....................................................................................................................................52.82.8市場(chǎng)發(fā)展趨勢(shì)市場(chǎng)發(fā)展趨勢(shì)..................

7、..................................................................................................................53.03.0行業(yè)網(wǎng)站分析行業(yè)網(wǎng)站分析.......................................................................................

8、.............................................53.13.1主要競(jìng)爭(zhēng)對(duì)手主要競(jìng)爭(zhēng)對(duì)手....................................................................................................................................53.23.2次要競(jìng)爭(zhēng)對(duì)手次要競(jìng)爭(zhēng)對(duì)手.....

9、...............................................................................................................................63.33.3中國電子商務(wù)現(xiàn)狀中國電子商務(wù)現(xiàn)狀......................................................................

10、......................................................64.0網(wǎng)站策劃網(wǎng)站策劃.............................................................................................................................................74.14.1站點(diǎn)規(guī)劃站點(diǎn)

11、規(guī)劃............................................................................................................................................74.24.2網(wǎng)站定位網(wǎng)站定位...............................................................

12、.............................................................................74.34.3用戶定位用戶定位................................................................................................................................

13、............74.44.4信箱規(guī)劃信箱規(guī)劃............................................................................................................................................74.54.5網(wǎng)頁規(guī)劃網(wǎng)頁規(guī)劃......................................

14、......................................................................................................74.64.6首頁策劃首頁策劃.......................................................................................................

15、.....................................74.74.7欄目結(jié)構(gòu)欄目結(jié)構(gòu)..........................................................................................................................................114.84.8網(wǎng)站功能網(wǎng)站功能..............

16、............................................................................................................................154.8.1網(wǎng)站欄目管理...................................................................................

17、.......................................154.8.2產(chǎn)品信息發(fā)布..........................................................................................................................154.8.3廣告發(fā)布管理.................................

18、.........................................................................................164.8.4訪問統(tǒng)計(jì)管理......................................................................................................................

19、....174.8.5社區(qū)系統(tǒng)..................................................................................................................................185.05.0運(yùn)營方案運(yùn)營方案...........................................................

20、...............................................................................195.15.1宣傳方案宣傳方案.............................................................................................................................

21、.............195.1.1媒體選擇..................................................................................................................................195.1.2宣傳方式.......................................................

22、...........................................................................195.1.3宣傳口號(hào)..................................................................................................................................195.

23、25.2技術(shù)方案技術(shù)方案..........................................................................................................................................195.35.3推廣方案推廣方案......................................................

24、....................................................................................205.3.1網(wǎng)絡(luò)媒體.............................................................................................................................

25、.....205.3.2傳統(tǒng)媒體..................................................................................................................................215.3.3其他宣傳...............................................................

26、...................................................................215.45.4運(yùn)營方案運(yùn)營方案.........................................................................................................................................

27、.215.4.1市場(chǎng)模式..................................................................................................................................215.4.2盈利模式...................................................................

28、...............................................................225.4.2盈利預(yù)測(cè)..................................................................................................................................225.4.35.4.3市場(chǎng)策略

29、市場(chǎng)策略..................................................................................................................................22西安做網(wǎng)站西安做網(wǎng)站西安網(wǎng)絡(luò)西安網(wǎng)絡(luò)公司西安網(wǎng)站建設(shè)西安網(wǎng)站建設(shè)西安網(wǎng)站制作西安網(wǎng)站制作，做網(wǎng)站的公司做網(wǎng)站的公司第3頁共39頁1.0概述概述隨著中國互聯(lián)網(wǎng)的長足發(fā)展、

30、計(jì)算機(jī)的逐漸普及、中青年娛樂方式的改變以及大學(xué)生對(duì)時(shí)尚生活的追求，數(shù)碼產(chǎn)品正駛?cè)敫咚僭鲩L的快車道，2003年主要數(shù)碼產(chǎn)品全面飄紅，都實(shí)現(xiàn)了2位數(shù)以上的高速增長（具體數(shù)碼產(chǎn)品增長數(shù)據(jù)詳見下面的分析），此時(shí)數(shù)碼港的介入可謂正是時(shí)候，同時(shí)，由于有利可圖，新的生產(chǎn)商不斷加入，數(shù)碼產(chǎn)品將進(jìn)入軍閥混戰(zhàn)的時(shí)代，2003年數(shù)碼產(chǎn)品價(jià)格的普遍跳水就是一個(gè)明證，激烈的競(jìng)爭(zhēng)正在廠商和供應(yīng)商各個(gè)領(lǐng)域展開；由于數(shù)碼產(chǎn)品的時(shí)尚性和互聯(lián)網(wǎng)在數(shù)碼領(lǐng)域的特殊地位（網(wǎng)絡(luò)媒

31、體占用戶了解數(shù)碼市場(chǎng)信息來源的65.3%），互聯(lián)網(wǎng)已經(jīng)成為各廠商和經(jīng)銷商競(jìng)爭(zhēng)的第二戰(zhàn)場(chǎng)，數(shù)碼港作為專門經(jīng)營數(shù)碼產(chǎn)品的門戶網(wǎng)站，正是廠商和經(jīng)銷商的必爭(zhēng)之地，當(dāng)然，對(duì)于數(shù)碼港網(wǎng)站本身而言，正是獲得長足發(fā)展的良好機(jī)遇。2.0行業(yè)分析行業(yè)分析2.1市場(chǎng)現(xiàn)狀分析據(jù)賽迪顧問股份有限公司（股票代碼：HK8235）對(duì)中國主要數(shù)碼產(chǎn)品市場(chǎng)的研究，2003年中國數(shù)碼相機(jī)市場(chǎng)實(shí)現(xiàn)銷售量135.4萬臺(tái)，銷售額29.3億元人民幣，分別同比增長139.2%和61.

32、4%；數(shù)碼攝像機(jī)市場(chǎng)實(shí)現(xiàn)銷售總量55.6萬臺(tái)，銷售額31.4億元，同比增長197.3%和125.9%；MP3播放器市場(chǎng)實(shí)現(xiàn)銷量177.3萬臺(tái)，銷售額15.55億元，同比增長235.8%和130.4%；PDA市場(chǎng)實(shí)現(xiàn)銷量218.48萬臺(tái)，銷售額58.56億元，同比增長22.3%和90.4%；閃存盤市場(chǎng)實(shí)現(xiàn)銷量420.67萬臺(tái)，銷售額10.73億元，同比增長27.05%和41.74%；移動(dòng)硬盤市場(chǎng)實(shí)現(xiàn)銷量61.37萬臺(tái)，銷售額8.19億元，