免費贈送--星耀五洲2008年度營銷總綱

1、打造中國地產(chǎn)最具增值價值的整合運營專業(yè)機構(gòu)星耀五洲星耀五洲20082008年度營銷總綱年度營銷總綱至道地產(chǎn)至道地產(chǎn)二0000八年三月八年三月打造中國地產(chǎn)最具增值價值的整合運營專業(yè)機構(gòu)目錄目錄序言...........................................................................................................................

2、.....4第一章目標篇............................................................................................................5一品牌目標..............................................................................................

3、............51、企業(yè)品牌....................................................................................................................52、項目品牌..............................................................................

4、......................................5二、銷售目標..........................................................................................................6１、2008年度目標：.........................................................

5、..............................................6２、整體戰(zhàn)略目標..........................................................................................................6三、價值目標....................................................

6、......................................................61、2008年目標：............................................................................................................62、整體戰(zhàn)略目標：.....................................

7、...................................................................6第二章策略篇.............................................................................................................8一定位策略...............................

8、...........................................................................8１客戶群定位..............................................................................................................8２產(chǎn)品定位......................

9、...........................................................................................10３、推廣定位.................................................................................................................11二推廣策略.

10、.......................................................................................................13１核心指導思想——堅持一個核心不動搖.....................................................13２、一條副線：企業(yè)品牌塑造線............................

11、...................................................14３、實現(xiàn)雙城互動........................................................................................................14４、編織一張銷售網(wǎng)——一張實現(xiàn)全方位覆蓋的營銷推廣網(wǎng)......................14５、整

12、合三個平臺........................................................................................................15三、銷售策略.......................................................................................................