騰沖旅游業(yè)發(fā)展現(xiàn)狀分析及相關(guān)建議

1、目錄摘要.......................................................................................................................................................3前言..............................................................

2、.........................................................................................41旅游發(fā)展背景環(huán)境評(píng)析旅游發(fā)展背景環(huán)境評(píng)析.............................................................................................................

3、..........51.1區(qū)位條件........................................................................................................................................51.2自然地理環(huán)境分析......................................................

4、..................................................................51.3人文環(huán)境分析................................................................................................................................61.4旅游發(fā)展現(xiàn)狀與存在問(wèn)題.

5、...........................................................................................................61.5旅游發(fā)展的SWOT分析..................................................................................................

6、................72旅游資源調(diào)查評(píng)價(jià)旅游資源調(diào)查評(píng)價(jià)...............................................................................................................................82.1旅游資源類(lèi)型分析...............................................

7、.........................................................................82.2旅游資源空間結(jié)構(gòu)........................................................................................................................92.3旅游資源評(píng)價(jià).....

8、...........................................................................................................................93旅游市場(chǎng)分析旅游市場(chǎng)分析...................................................................................

9、..................................................103.1旅游客源市場(chǎng)發(fā)育狀況..............................................................................................................103.2旅游客源市場(chǎng)定位與預(yù)測(cè).............................

10、.............................................................................113.3游客行為結(jié)構(gòu)分析......................................................................................................................123.4旅游市場(chǎng)營(yíng)銷(xiāo).

11、.............................................................................................................................134旅游業(yè)發(fā)展戰(zhàn)略旅游業(yè)發(fā)展戰(zhàn)略..............................................................................

12、....................................................154.1旅游業(yè)發(fā)展的思路......................................................................................................................154.2旅游發(fā)展的原則.........................

13、.................................................................................................164.3旅游發(fā)展目標(biāo)................................................................................................................

14、..............165旅游發(fā)展對(duì)策措施旅游發(fā)展對(duì)策措施.............................................................................................................................175.1發(fā)揮政府主導(dǎo)作用.................................................

15、.....................................................................175.2加強(qiáng)旅游產(chǎn)品的品牌建設(shè)..........................................................................................................175.3加強(qiáng)旅游宣傳促銷(xiāo)力度..............

16、................................................................................................185.4實(shí)行旅游可持續(xù)發(fā)展..............................................................................................................

17、....185.5加強(qiáng)區(qū)域聯(lián)合、實(shí)現(xiàn)資源共享..................................................................................................18參考文獻(xiàn)參考文獻(xiàn)..........................................................................................

18、.......................................................19后記...................................................................................................................................................203前言騰沖縣實(shí)施“旅游名

19、縣”戰(zhàn)略八年來(lái)，取得了較好的成績(jī)，知名度不斷提高。旅游被置于六大產(chǎn)業(yè)之首來(lái)發(fā)展。在“九五”期間共投入旅游基礎(chǔ)設(shè)施和配套服務(wù)設(shè)施建設(shè)資金2億多元；連續(xù)幾屆“云南騰沖火山熱海旅游節(jié)”的成功舉辦，宣傳效應(yīng)逐步顯現(xiàn)，特別是和順僑鄉(xiāng)被評(píng)為中國(guó)十大魅力名鎮(zhèn)，使“騰沖旅游”知名度明顯提高。形成了以騰越翡翠為龍頭，以餌絲、中成藥、茶葉、木根雕、火山石工藝品等特色旅游商品為輔助的一系列產(chǎn)品。建起了以翡翠玉石產(chǎn)品為主的“珠寶交易中心”、“珠寶城”、“騰越旅

20、游文化園”、“騰越翡翠商貿(mào)城”等旅游購(gòu)物中心。果脯、銀杏、綠茶、青龍過(guò)江湯、根雕、藤器等旅游商品加工能力初具規(guī)模。目前騰沖旅游發(fā)展存在主要的問(wèn)題有：旅游基礎(chǔ)設(shè)施和服務(wù)設(shè)施建設(shè)仍顯薄弱，制約旅游業(yè)的發(fā)展；旅游資源開(kāi)發(fā)層次不高，產(chǎn)品比較單一，產(chǎn)品品位急需提升，內(nèi)容有待豐富，游客滯留時(shí)間短；旅游產(chǎn)品線(xiàn)路和市場(chǎng)營(yíng)銷(xiāo)推廣策劃還不夠，對(duì)外宣傳促銷(xiāo)的力度和水平需進(jìn)一步提升；旅游專(zhuān)業(yè)人才匱乏，急需培養(yǎng)和引進(jìn)；旅游經(jīng)營(yíng)和管理水平急需提高；旅游整體形象不夠

21、鮮明，知名度還需擴(kuò)大。本篇論文的基本結(jié)構(gòu)這樣安排的:第一部分:旅游發(fā)展背景環(huán)境評(píng)析。從騰沖區(qū)位條件、自然地理環(huán)境、人文環(huán)境、旅游發(fā)展現(xiàn)狀與存在問(wèn)題、旅游發(fā)展的SWOT五個(gè)方面來(lái)分析。第二部分：旅游資源調(diào)查評(píng)價(jià)。對(duì)騰沖旅游資源從類(lèi)型、空間結(jié)構(gòu)、資源評(píng)價(jià)三個(gè)方面來(lái)進(jìn)行分析。第三部分：旅游市場(chǎng)分析。在騰沖旅游資源的類(lèi)型分析的基礎(chǔ)上，從旅游客源市場(chǎng)發(fā)育狀況、游客行為結(jié)構(gòu)、旅游市場(chǎng)營(yíng)銷(xiāo)等四個(gè)方面來(lái)分析騰沖旅游市場(chǎng)。第四部分：旅游發(fā)展戰(zhàn)略。主要從旅