001目錄

1、招商營(yíng)運(yùn)工作標(biāo)準(zhǔn)目錄招商營(yíng)運(yùn)工作標(biāo)準(zhǔn)目錄第一章?tīng)I(yíng)運(yùn)管理工作概要及模式.................................................................001第二章開(kāi)業(yè)前營(yíng)運(yùn)管理1.開(kāi)業(yè)前營(yíng)運(yùn)管理工作指引....................................................................0032.支持文件（1）萬(wàn)達(dá)廣場(chǎng)開(kāi)業(yè)前營(yíng)運(yùn)管理工作倒計(jì)

2、時(shí)計(jì)劃表.................................................0113.記錄表格（1）萬(wàn)達(dá)廣場(chǎng)開(kāi)閉店時(shí)間表報(bào)審表.............................................................013第三章現(xiàn)場(chǎng)管理1.現(xiàn)場(chǎng)管理工作指引.............................................................

3、..............0142.支持文件（1）開(kāi)閉店工作規(guī)范.........................................................................017（2）巡場(chǎng)工作規(guī)范...........................................................................020（3）晨會(huì)工作規(guī)范...............

4、............................................................0243.記錄表格（1）日常運(yùn)營(yíng)巡視記錄表.....................................................................025（2）整改通知書...........................................................

5、..................026（3）公共區(qū)域報(bào)修統(tǒng)計(jì)表.....................................................................027（4）營(yíng)業(yè)員獎(jiǎng)懲單...........................................................................028第四章商戶管理1.商戶管理工作指引...........

6、................................................................0292.支持文件（1）統(tǒng)一經(jīng)營(yíng)管理守則.......................................................................041（2）商戶手冊(cè).......................................................

7、........................048（3）商戶裝修守則...........................................................................070（4）進(jìn)退場(chǎng)工作規(guī)范.........................................................................1043.記錄表格（1）商戶進(jìn)場(chǎng)流程單....

8、.....................................................................106（2）房屋交接確認(rèn)書.........................................................................107（3）商鋪開(kāi)業(yè)檢查表....................................................

9、.....................108（4）商鋪終止合約審批表.....................................................................109（5）商戶退鋪驗(yàn)收表.........................................................................110（6）商戶退場(chǎng)流程單................

10、.........................................................111（7）裝修守則確認(rèn)書.........................................................................112（8）消防安全責(zé)任書................................................................

11、.........113（9）保險(xiǎn)承諾書.............................................................................115（10）裝修申請(qǐng)表............................................................................116（11）裝修圖紙?zhí)峤幻骷?xì)表...................

12、.................................................117（12）裝修施工流轉(zhuǎn)單........................................................................118（13）裝修檔案目錄清單......................................................................

13、119（14）裝修圖紙審核表........................................................................120（15）租用方施工方裝修期間聯(lián)絡(luò)表............................................................121第六章人員管理1.人員管理工作指引..................................

14、.........................................1872.支持文件（1）營(yíng)運(yùn)人員行為規(guī)范.......................................................................189（2）營(yíng)業(yè)員手冊(cè).............................................................................

15、1933.記錄表格（1）培訓(xùn)效果評(píng)估表.........................................................................213（2）商戶員工考勤卡申請(qǐng)表...................................................................214（3）轉(zhuǎn)崗申請(qǐng)單..................................

16、...........................................215第七章招商管理1.招商管理工作指引...........................................................................2162.支持文件（1）商品索證目錄................................................................

17、...........221（2）次主力店商鋪?zhàn)赓U調(diào)整基本原則...........................................................2233.記錄表格（1）商鋪情況動(dòng)態(tài)表.........................................................................224（2）品類經(jīng)營(yíng)現(xiàn)狀分析報(bào)表......................

18、.............................................225（3）品牌資源儲(chǔ)備表.........................................................................226（4）在場(chǎng)經(jīng)營(yíng)品牌匯總表.....................................................................227（5

19、）儲(chǔ)備商源跟蹤聯(lián)絡(luò)表.....................................................................228（6）商戶洽談?dòng)涗洷?........................................................................229（7）萬(wàn)達(dá)廣場(chǎng)步行街空鋪月報(bào)表.....................................

20、..........................230（8）租賃合同基礎(chǔ)臺(tái)賬.......................................................................231第八章多種經(jīng)營(yíng)和廣告位管理1.多種經(jīng)營(yíng)和廣告位管理工作指引...............................................................2322.支持文件（1）多種

21、經(jīng)營(yíng)點(diǎn)位和廣告位設(shè)置規(guī)范...........................................................236（2）多種經(jīng)營(yíng)促銷管理規(guī)定...................................................................239（3）多種經(jīng)營(yíng)點(diǎn)位和廣告位管理規(guī)范..............................................

22、.............241（4）活動(dòng)現(xiàn)場(chǎng)管理規(guī)范.......................................................................246（5）廣告位租賃合同.........................................................................2503.記錄表格（1）多種經(jīng)營(yíng)合同會(huì)簽單...............

23、......................................................253（2）多種經(jīng)營(yíng)創(chuàng)收月報(bào)表.....................................................................254（3）多種經(jīng)營(yíng)合同臺(tái)賬....................................................................

24、...256（4）年度多種經(jīng)營(yíng)預(yù)算表.....................................................................257（5）多種經(jīng)營(yíng)點(diǎn)位明細(xì)表.....................................................................259（6）多種經(jīng)營(yíng)點(diǎn)位預(yù)算明細(xì)表................................

25、.................................260（7）多種經(jīng)營(yíng)新增點(diǎn)位說(shuō)明...................................................................261（8）廣告位月報(bào)表..........................................................................262(9)年度廣告位預(yù)算表....