企業(yè)員工健康管理服務(wù)創(chuàng)新模式

1、企業(yè)員工健康管理服務(wù)創(chuàng)新模式AnInnovativeModelofHealthCareManagementfCpateEmployees王雅玲YaLingWang醫(yī)務(wù)管理研究所關(guān)鍵詞:企業(yè)員工健康管理服務(wù)創(chuàng)新?tīng)I(yíng)運(yùn)模式Keywd:healthcaremanagementfcpateemployeesserviceinnovationbusinessmodel摘要:近年來(lái)，由於疾病演變、醫(yī)療費(fèi)用日益高漲，世界各國(guó)開(kāi)始將後端的醫(yī)療支出移到前端

2、的預(yù)防管理費(fèi)用上。而企業(yè)雇主為了降低對(duì)員工的醫(yī)療給付，紛紛幫員工進(jìn)行健康管理，希望能樽節(jié)支出。國(guó)內(nèi)，目前市場(chǎng)上的健康管理方式眾多，但目前仍無(wú)有效的營(yíng)運(yùn)模式。本研究鎖定以系統(tǒng)平臺(tái)為主的健康管理模式，從服務(wù)創(chuàng)新的角度，探討研發(fā)至技術(shù)移轉(zhuǎn)、服務(wù)提供者的應(yīng)用和最終企業(yè)使用的情形，以期完整了解目前國(guó)內(nèi)企業(yè)員工健康管理模式以及企業(yè)員工健康管理平臺(tái)的服務(wù)內(nèi)涵和流程。此外，本研究站在服務(wù)提供者角度，提出企業(yè)員工健康管理的創(chuàng)新?tīng)I(yíng)運(yùn)模式。本研究採(cǎi)個(gè)案研究法

3、，分為上、中、下游。以國(guó)內(nèi)某研發(fā)機(jī)構(gòu)研發(fā)的健康管理系統(tǒng)平臺(tái)為起始進(jìn)行研究，共有4家個(gè)案接受訪談。針對(duì)服務(wù)創(chuàng)新、技術(shù)移轉(zhuǎn)、服務(wù)傳遞和顧客價(jià)值，四構(gòu)面分析，了解目前健康管理系統(tǒng)平臺(tái)的發(fā)展?fàn)顩r。經(jīng)由本研究結(jié)果所得到幾點(diǎn)重要發(fā)現(xiàn)：【上游】1.企業(yè)員工健康管理所研發(fā)的資訊系統(tǒng)，可以加強(qiáng)與員工的健康管理互動(dòng)過(guò)程，並提高護(hù)理人力的工作產(chǎn)能。2.國(guó)內(nèi)目前發(fā)展企業(yè)員工健康管理仍存在發(fā)展困難與瓶頸?！局杏巍?.越瞭解醫(yī)療產(chǎn)業(yè)知識(shí)與趨勢(shì)則企業(yè)員工健康管理服務(wù)

4、創(chuàng)新越容易成功。2.系統(tǒng)平臺(tái)進(jìn)行技術(shù)移轉(zhuǎn)會(huì)比自行研發(fā)更容易成功、節(jié)省研發(fā)所需資金、時(shí)間。3.服務(wù)提供者有無(wú)健檢相關(guān)業(yè)務(wù)會(huì)影響後續(xù)流程規(guī)劃的設(shè)計(jì)，而企業(yè)員工健康管理服務(wù)的介入越深，則需要提供更多的獎(jiǎng)勵(lì)誘因給員工。4.發(fā)展國(guó)內(nèi)的企業(yè)員工健康管理營(yíng)運(yùn)模式，服務(wù)提供者較可行方式為採(cǎi)用B2B2C模式。【下游】1.有員工健康管理需求的企業(yè)特質(zhì)：大型、高風(fēng)險(xiǎn)、高壓力和員工福利佳。2.由於企業(yè)員工健康管理服務(wù)的績(jī)效難以衡量，所以會(huì)影響企業(yè)雇主為員工提供

5、健康管理的意願(yuàn)。3.雇主對(duì)於員工健康管理的整體績(jī)效，認(rèn)為需要長(zhǎng)時(shí)間的觀察或利用量性資料來(lái)輔助證明。Abstract:Inrecentyearsduetotheevolutionofdiseasestheraiseofmedicalcostsmostcountriesstartedtoshiftthemedicalexpenditureinbackendstagetothediseasepreventionhealthmanagement

6、expendituresinfrontendstage.Thuscpateemployerslettheiremployeesparticipatethehealthcaremanagementindertoreducethemedicalexpenditure.InTaiwantherearemanykindsofhealthmanagementmodelsonthemarketbutnoonecanwkeffectively.Thi

7、sstudywasbasedonthesystematichealthmanagementplatfm.FromtheviewpointofserviceinnovationthisstudyalsodiscussedthedevelopmentthenthetechnologytransferinITRIthesituationoftheserviceapplicationintwoserviceproviderstheusagein

8、onecpation.Thiswasindertoundersttheservicecontentprocessofthebusinesstobusinesstoconsumer(B2B2C)modeltheB2B2CplatfminTaiwan.Meoverthisstudyproposedtheinnovationwkingmodelofhealthcaremanagementfcpateemployeesfromtheviewpo

9、intofaserviceprovider.Thisstudyproceededwithcasestudiesdividedintothreeparts:upstreamstreamdownstream.Fourcaseshavebeenstudiedbyusingtheplatfmofaresearchganization’shealthcaremanagementsystem.Besidestheyhavebeenanalyzedf

10、romthefouraspectstheserviceinnovationthetechnologytransfertheservicedeliverythecustomervalueindertounderstthedevelopmentoftheplatfmofthehealthmanagementsystem.Severalimptantfindingsinthisstudy:Upstream:1.Thesystemdevelop

11、edfromthehealthmanagementplatfmfcpateemployeescouldenhancetheinteractionwithemployeesimprovethewkingefficiencyofthenursingstaff.2.Theoveralldomesticenvironmentdidnotsupptthedevelopmentofthehealthcaremanagementfcpateemplo

12、yees.stream:1.Providersthatdeeplyknewtheknowledgethetrendaboutthemedicalindustrywereeasiertosucceedsuccessfulinhealthcaremanagementservicefcpateemployees.2.Thesystematicplatfmobtainedbytechnologytransferwaseasiertosuccee

13、dthanthatbyselfdevelopmentplatfm.Bythiswayitcouldsavemefundstime.3.Itwouldaffecttheprocessdesignwhethertheprovidershadthephysicalexaminationnot.Thedeepertheinvolvementofthehealthcaremanagementthemerewardsweneededtogivefe

14、mployees.4.ThisstudysuggestedthattheB2B2Cmodelwasfeasiblefproviders.Downstream:1.Theacteristicsofthecpationthatneededthehealthcaremanagementfemployeeswerelargescalehighriskedhighpressuredwellwelfare.2.Itwouldaffectthatem

15、ployersusedthehealthcaremanagementfemployeesduetotheperfmanceofthehealthcaremanagementwasdifficulttoestimate.3.Indertoestimatetheperfmanceofthehealthcaremanagementtheemployersthoughtthatitneededlongtermobservationquantit