趙鼎生著西方報(bào)紙編輯學(xué)（簡(jiǎn)本）

1、121世紀(jì)新聞傳播學(xué)系列教材西方報(bào)紙編輯學(xué)西方報(bào)紙編輯學(xué)趙鼎生著目錄第一章西方報(bào)紙概論..........................................................6第一節(jié)西方報(bào)紙概念的由來(lái)................................................6第二節(jié)西方報(bào)紙的辦報(bào)方針.............................................

2、...7一、報(bào)道新聞..........................................................7二、警醒世人..........................................................7三、解釋新聞..........................................................7四、教育.................

3、.............................................7五、樹立社會(huì)偶像......................................................8六、引導(dǎo)..............................................................8七、勸說(shuō)........................................

4、......................8八、提供論壇..........................................................9九、灌輸..............................................................9十、把門.............................................................

5、.9十一、娛樂(lè)............................................................9十二、服務(wù)于政治.....................................................10十三、服務(wù)于經(jīng)濟(jì).....................................................10第三節(jié)西方報(bào)紙的社會(huì)責(zé)任..............

6、.................................10一、讀者知聞權(quán)利與編者控制權(quán)力.......................................11二、捍衛(wèi)客觀性.......................................................11三、社會(huì)的信息臺(tái)與向?qū)?..............................................12第二章西方

7、各國(guó)報(bào)紙的特點(diǎn)...................................................13第一節(jié)西歐各國(guó)報(bào)紙的特點(diǎn)...............................................13一、德國(guó)報(bào)紙.........................................................13二、瑞士報(bào)紙............................

8、.............................13三、英國(guó)報(bào)紙.........................................................14四、法國(guó)報(bào)紙.........................................................15五、意大利報(bào)紙....................................................

9、...16六、西班牙報(bào)紙.......................................................17七、西歐報(bào)業(yè).........................................................17第二節(jié)大洋洲各國(guó)報(bào)紙的特點(diǎn).............................................183四、西方通訊社稿件的來(lái)源.............

10、................................57第二節(jié)西方通訊社稿件內(nèi)容分析...........................................57—、西方通訊社稿件的類型............................................57二、西方通訊社稿件的內(nèi)容.............................................58第三節(jié)西方報(bào)紙如何采

11、用通訊社稿件.......................................58一、報(bào)紙選擇通訊社稿件的機(jī)制.........................................59二、報(bào)紙選用通訊社稿件的黃金原則.....................................59三、報(bào)紙編輯通訊社稿件的方式.........................................59第四節(jié)西

12、方報(bào)紙巧用通訊社稿件一例.......................................60第七章稿件編輯.............................................................62第一節(jié)改稿應(yīng)注意的環(huán)節(jié).................................................62第二節(jié)編輯技巧舉要..........................

13、...........................63第三節(jié)刪除脂肪.........................................................64第四節(jié)編輯：—道警戒線.................................................66第五節(jié)西方報(bào)紙導(dǎo)語(yǔ)的種類...............................................66第六

14、節(jié)導(dǎo)語(yǔ)的修改.......................................................70第七節(jié)硬新聞的處理.....................................................71—、硬新聞的特點(diǎn).....................................................71二、硬新聞的處理步驟....................

15、.............................72第八節(jié)軟新聞的處理.....................................................73第九節(jié)西方編輯評(píng)改稿件一例.............................................74第八章標(biāo)題............................................................

16、.....76第一節(jié)標(biāo)題的作用.......................................................76第二節(jié)標(biāo)題寫作原理.....................................................77一、通向好標(biāo)題的六個(gè)步驟.............................................77二、標(biāo)題制作的傳統(tǒng)習(xí)慣..............

17、.................................78三、讓標(biāo)題適合版面...................................................79第三節(jié)標(biāo)題的標(biāo)準(zhǔn).......................................................79第四節(jié)標(biāo)題的特色..................................................

18、.....80第五節(jié)標(biāo)題的要點(diǎn).......................................................81第六節(jié)標(biāo)題的種類.......................................................82第七節(jié)新聞標(biāo)題與特寫標(biāo)題...............................................92一、新聞標(biāo)題................

19、.........................................92二、特寫標(biāo)題.........................................................93第八節(jié)提高標(biāo)題的質(zhì)量...................................................93第九節(jié)標(biāo)題常見的毛病.......................................

20、............94一、標(biāo)題經(jīng)常與新聞反映的事實(shí)有出入...................................94二、標(biāo)題經(jīng)常選錯(cuò)角度.................................................95三、標(biāo)題時(shí)常不夠精確.................................................96四、標(biāo)題有時(shí)會(huì)夸大其辭...................

21、............................96五、標(biāo)題帶著命令的口吻...............................................96六、標(biāo)題枯澀得讓人想睡覺(jué).............................................96七、標(biāo)題丟失了具有重要性的內(nèi)容.......................................97八、標(biāo)題站錯(cuò)了立場(chǎng)......