學(xué)校訂餐項目創(chuàng)業(yè)活動計劃書網(wǎng)絡(luò)創(chuàng)新大賽的創(chuàng)業(yè)計劃

1、易購坊項目策劃書易購坊項目策劃書參賽單位參賽單位:北京郵電大學(xué)世紀(jì)學(xué)院北京郵電大學(xué)世紀(jì)學(xué)院指導(dǎo)老師：楊興麗指導(dǎo)老師：楊興麗團隊名稱團隊名稱:勇往直前勇往直前團隊成員團隊成員:王聰玲王聰玲王宇航王宇航杜欣然杜欣然張海寶張海寶目錄目錄一、執(zhí)行概要...................................................................................................

2、.................................41.1團隊介紹..............................................................................................................................41.2公司簡介:............................................

3、.................................................................................41.3背景與機會:.........................................................................................................................41.4網(wǎng)絡(luò)背景

4、分析：..................................................................................................................51.5總結(jié)：................................................................................................

5、..................................6二、網(wǎng)站介紹....................................................................................................................................62.1網(wǎng)站的創(chuàng)建：.....................................

6、.................................................................................62.2網(wǎng)站的功能：......................................................................................................................92.4網(wǎng)站的服務(wù):.

7、......................................................................................................................10三環(huán)境分析...............................................................................................

8、...................................113.1背景分析............................................................................................................................113.2、SWOT分析........................................

9、............................................................................143.3、市場分析.........................................................................................................................15一、市場定位戰(zhàn)略...

10、...............................................................................................................15二、產(chǎn)品生命周期及其各時期戰(zhàn)略......................................................................................16三、競爭

11、戰(zhàn)略..........................................................................................................................17四、傳播戰(zhàn)略........................................................................................

12、..................................18五、聯(lián)盟戰(zhàn)略和關(guān)系營銷......................................................................................................19四、財務(wù)管理...............................................................

13、...................................................................254.1、投資預(yù)算：.....................................................................................................................254.2、資產(chǎn)說明：..............

14、.......................................................................................................26五、人力資源管理...........................................................................................................

15、.............27六、風(fēng)險分析及風(fēng)險規(guī)避..............................................................................................................286.1內(nèi)部風(fēng)險：..........................................................................

16、..............................................286.2外部風(fēng)險............................................................................................................................32附錄一：調(diào)查問卷...............................