商務英語2-unit 1 self-test-國開04010-參考資料

1、商務英語2Unit1Selftest國開04010參考資料請認真閱讀一下說明然后下載：學校每學期有可能都要更換題庫！請仔細核對是不是您需要的題目再下載！?。?！本文檔的說明：下載完本文檔后，請用WD或WPS打開，然后按CTRLF在題庫中逐一搜索每一道題的答案，預祝您取得好成績金！由金鋤頭賬號：qq號1072066377電大奧鵬助學團隊獨家整理！僅在金鋤頭網(wǎng)上傳!第1題—ithinkwecanusetwomekindsofmediatoge

2、therinanadvertisingcampaign.—A.It’strue.Twoisalwaysbetterthanone.B.That’squiteright.Wecanattractmepeople.C.It’sgreatidea.Weneedtoputinmemoneythen.正確答案是：That’squiteright.Wecanattractmepeople.第2題—mningdaniel.todayi’dliketo

3、discussthepromotionaleventsofourproductswithyou.—A.HiIagreewithwhatyouhavejustsaid.B.GoodmningKevin.Nicetomeetyoutoo.C.Ok.Ithinkweshoulddrawupathoughplanfirst.正確答案是：Ok.Ithinkweshoulddrawupathoughplanfirst.第3題—uhithinkonl

4、ineshoppingisverytimeconsuming.—A.WhydoyouwanttowaitshopinalonglineB.Isomewhatagreewithyoubutnotcompletely.C.Thankyoufyourtimetobewithmeftheweekend.正確答案是：Isomewhatagreewithyoubutnotcompletely.第4題—asyouknowi’mnotquitefami

5、liarwithhowtoshoponline.—it’sapieceofcake!i’llshowyouhowtodoit.A.Firstofallyoushouldfindagoodecommercesite.B.Nextaddtheitemsinyourshoppingcartplacetheder.C.Thencomparethepricesfeaturesofthegoodsyoulike.正確答案是：Firstofallyo

6、ushouldfindagoodecommercesite.第5題—great!maybefromnowonishouldtrytobuygoodsonline.—A.Ithinkyouneedtobealittlebitslower.B.That’sallright.Whatever!C.WhynotGoahead.Justgiveitatry.正確答案是：WhynotGoahead.Justgiveitatry.第6題iknowpe

7、rsonalsellingisalsoaveryeffectivetoolfbuilding______buyers’confidence.A.to4.Therushtobuyfromonlineshopshasdemonstratedagrowingconsumeracceptanceofonlinemarketing.正確答案是：BA.消費者涌向網(wǎng)店購物的行為已經(jīng)表現(xiàn)出了網(wǎng)絡營銷的不斷增長。B.消費者的網(wǎng)購熱潮說明越來越多的消費者接

8、受網(wǎng)絡營銷。C.消費者搶購網(wǎng)店顯示出他們非常接受日益增長的網(wǎng)絡營銷。5.Onlinemarketingsavestimecanbedeliveredanytimeanywhere.正確答案是：CA.線上銷售搶回了時間，可以在任何時間快遞到任何地點。B.在線營銷節(jié)省時間，可以隨時隨地發(fā)送快遞。C.在線營銷節(jié)約時間，可以隨時隨地傳輸信息。第12題二、閱讀理解：閱讀下面的短文，根據(jù)文章內(nèi)容從A、B、C三個選項中選出一個最佳選項。Develop

9、mentofOnlineMarketingWiththeintroductionoftheIntertherecamemanychangestothewayacompanymightcarryoutamarketingstrategy.Abouttenyearsagoweshoppedonlyatlocalstesinthemarketplaceusingcash.Nowanewwldhasbeenopeneduptopeoplearo

10、undtheglobethroughtheWldWideWeb.Weareabletobrowsethefanciestshopsinthewldfromhome“virtually”thatis.ThetechnologyofsecuretransactionsontheWebhasgreatlyimprovedtherushtobuyfromonlineshopshasdemonstratedagrowingconsumeracce

11、ptanceofonlinemarketing.Increasinglyonlinemarketingisnolongerjustanoption.Itisanecessity.Onlinemarketingisanelectronicallybasedindustry.InshtitreferstotheconductingofbusinessthroughtheInter.Itisawayofbuyingsellinggoodsse

12、rvicesnegotiatingtradethroughdigitalcommunications.Onlinemarketingallowsbusinessestoreachawidermarketwhilecuttingcostssavingtimeeliminatingtonsofpaperwk.Mostonlineretailersaskthecustomerstopaywithacreditcard.Regularbuyer

13、sareissuedelectronicdigitalsignatureswhichareprotectedbypasswdsenablingthemtotransactbusinesssecurelyviaInter.OnlinemarketingisstillinitsearlystagesasproblemssuchashowtodealwithcreditcardfraudontheInterstillhavetobedealt

14、with.Butitsfuturelooksrosy.Withthedevelopmentofcomputertechnologyecommercewillinevitablybecomea“must”inoureverydaylives.Thereisnodoubtecommercehascomeofage.1.__________changedthewayacompanymightcarryoutamarketingstrategy