大學英語6級模擬題及答案

1、 American Psychological Association (APA) urging them to declare the practice unethical. The APA is currently studying the issue.Building Brand Name LoyaltyCanadian author Naomi Klein tracks the birth of “brand” marketi

2、ng in her 2000 book No Logo.According to Klein, the mid-1980s saw the birth of a new kind of corporation—Nike, Calvin Klein,Tommy Hilfiger, to name a few—which changed their primary corporate focus from producing product

3、s to creating an image for their brand name. By moving their manufacturing operations tocountries with cheap labour, they freed up money to create their powerful marketing messages. It hasbeen a tremendously profitable f

4、ormula, and has led to the creation of some of the most wealthy andpowerful multi-national corporations the world has seen.Marketers plant the seeds of brand recognition in very young children, in the hopes that theseeds

5、 will grow into lifetime relationships. According to the Center for a New American Dream, ba-bies as young as six months of age can form mental images of corporate logos and mascots. Brandloyalties can be established as

6、early as age two, and by the time children head off to school most can recognize hundreds of brand logos. While fast food, toy and clothing companies have been cultivat-ing brand recognition in children for years, adult-

7、oriented businesses such as banks and automakersare now getting in on the act.Buzz or Street MarketingThe challenge for marketers is to cut through the intense advertising clutter ( 雜亂 ) in youngpeople’s lives. Many comp

8、anies are using “buzz marketing” —a new twist on the tried-and-true “wordof mouth” method. The idea is to find the coolest kids in a community and have them use or wear your product in order to create a buzz around it. B

9、uzz, or “street marketing,” as it’s also called, canhelp a company to successfully connect with the elusive ( 難找的 ) teen market by using trendsettersto give them products “cool” status.Buzz marketing is particularly well

10、-suited to the Internet, where young “Net promoters” usechat rooms and blogs to spread the word about music, clothes and other products among unsuspect-ing users.Commercialization in EducationSchool used to be a place wh

11、ere children were protected from the advertising and consumermessages that permeated their world—but not anymore. Budget shortfalls ( 虧空，差額 ) are forcingschool boards to allow corporations access to students in exchange

12、for badly needed cash, computersand educational materials.Corporations realize the power of the school environment for promoting their name and prod-ucts. A school setting delivers a captive youth audience and implies th

13、e endorsement of teachers andthe educational system. Marketers are eagerly exploiting this medium in a number of ways, includ-ing:● Sponsored educational materials.● Supplying schools with technology in exchange for high

14、 company visibility.● Advertising posted in classrooms, school buses, on computers in exchange for funds.● Contests and incentive programs: for example, the Pizza Hut reading incentives program in6級.indd 2–6A–2– 新東方全國