mba論文寧夏城鄉(xiāng)居民消費觀念與消費結(jié)構(gòu)比較pdf

1、寧夏大學(xué)碩士學(xué)位論文寧夏城鄉(xiāng)居民消費觀念與消費結(jié)構(gòu)比較姓名：黃立輝申請學(xué)位級別：碩士專業(yè)：應(yīng)用心理學(xué)指導(dǎo)教師：石文典2011-03IIAbstract Ningxia is located in the western part of our country. Due to the dualistic structure of city and town with regard to ecomomy and politics,there

2、 is a remarkable gap between the consumption level and consumption structure of urban residents and rural residents. Since the implimentation of reform and opening-up policy,this gap has always existed and shows a tend o

3、f further expansion. Therefore,probing into and analyzing the reason of the gap,discussing the policies to narrow the gap, guiding and promoting the urban and rural residents to increase their consumption level and consu

4、mption quality are of great imporance to the ecomonic development of Ningxia . Firstly, the paper surveyed 283 people’s consumption concept in urban and rural areas such as Yinchuan, Zhongwei and Guyuan by adopting a que

5、stionnaire about residents’ consumption concept both in urban and rural areas of Ningxia. It processed data by virtue of some statistical softwares such as SPSS11.5 and discussed the differences and characteristics of th

6、e consumption concept. Then, based on consumption economy theory, the paper analyzed the consumption level and structure of urban and rural residents in Ningxia by adopting contrastive and empirical research method resea

7、rch approaches and the data used in Ningxia statistical almanac from 2001 to 2010.The research result indicates that . 1. The revised“ Ningxia consumption idea questionnaire of urban and rural residents“ , which has good

8、 credibility and benefit degrees . The total table Karen Bach a coefficient for 0.844.On the “consumer value target“ and “consumption value means“ to conduct reliability testing of two questionnaires showed that Cronbach

9、 a coefficients were 0.868 and 0.698. 2. There exist seven dimensions in symbolic, experiential , sensibility , functional advanced , conservative , and traditional, for the consumption concept of urban and rural residen

10、ts, which will be affected by demography variables influence . 3. There have eight classes differences in the consumption structure of urban and rural residents, such as food costs , clothing expenslitures , communicatio

11、n expenditures , entertainment education spending , spending on health ,family equipment spending , living expenses , sundries . 4. The consumption idea will affect consumption structure . This study aimed to explore urb

12、an and rural residents in Ningxia consumption concept of consumption structure of the characteristics and relationship ,and for enterprises and government in market economy the decision to put forward the corresponding p