長(zhǎng)興公司改性工程塑料的營(yíng)銷策略研究.pdf

1、廣東工業(yè)大學(xué)碩士學(xué)位論文長(zhǎng)興公司改性工程塑料的營(yíng)銷策略研究姓名：彭治國(guó)申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：工商管理指導(dǎo)教師：張德鵬20090501廣東T業(yè)大學(xué)碩l：學(xué)位論文ABSTRACTModifiedplasticsarepetrochemicalproductsinthesupplychainlink，inadirectaccesstocustomersandmaterialssuppliers，isthemostmaterialendoft

2、hesupplychainOverthepast10years，Chinamodifiedplasticsindustrywithastableandhealthydevelopmentofthenationaleconomybyleapsandboundsandthedevelopmentofeconomicandtechnicalindicatorsforadecadeasignificantincreasesteadily，the

3、wholeindustryhasgrowninstrengthandChinasnationaleconomyhasbecomeallimportantindustryforthecontinuedprosperityoneModifiedengineeringplasticssincethedateofthebirthoftheindustryisconcernonthesubjectInrecentyears，theglobalch

4、emicalandengineeringplasticsbusinessinChinaoneafteranotherstartupandrapiddevelopmentofmodifiedengineeringplasticsinChinahasenteredthecompetitivephaseofthewhite—hotAlthoughChina’Spercapitaplasticconsumptionincomparisonwit

5、hthedevelopedcountriesthereisawidegapbetweenthedevelopmentofmodifiedplasticsindustryhasgreatpotential，howeverintermsofproductsandtechnologies，ormarketshare，themultinationalcompaniesoperatinginhighperformanceplasticsmodif

6、iedformuladedicatedR&Dandmanufacturingleader，andthroughtechnologicalupgradingandcontinuestointroducenewhigh—endproducts，tomoreexpansionofthemarketsThisarticleissuchanopportunityandathreattoboththeperiodofthedevelopmentof

7、Changxing’SmarketingoftheenterprisebusinessenvironmentareanalyzedinlightofthestatusquoChangxing’SmodifiedengineeringplasticstoitscompetitioninthetargetmarketselectionandrecommendationsforstrategicpositioningFinally，thefo

8、cusofmarketingChanghxing’Sproblemsandthereasonsforindepthresearch，lookingtoputforwardamodifiedengineeringplasticsmarketinthefuturecompetitiveenvironmentChangxingwillfaceaseriesofmarketingstrategyissues，includingproduct，p