長興公司改性工程塑料的營銷策略研究.pdf

1、廣東工業(yè)大學碩士學位論文長興公司改性工程塑料的營銷策略研究姓名：彭治國申請學位級別：碩士專業(yè)：工商管理指導教師：張德鵬20090501廣東T業(yè)大學碩l：學位論文ABSTRACTModifiedplasticsarepetrochemicalproductsinthesupplychainlink，inadirectaccesstocustomersandmaterialssuppliers，isthemostmaterialendoft

2、hesupplychainOverthepast10years，Chinamodifiedplasticsindustrywithastableandhealthydevelopmentofthenationaleconomybyleapsandboundsandthedevelopmentofeconomicandtechnicalindicatorsforadecadeasignificantincreasesteadily，the

3、wholeindustryhasgrowninstrengthandChinasnationaleconomyhasbecomeallimportantindustryforthecontinuedprosperityoneModifiedengineeringplasticssincethedateofthebirthoftheindustryisconcernonthesubjectInrecentyears，theglobalch

4、emicalandengineeringplasticsbusinessinChinaoneafteranotherstartupandrapiddevelopmentofmodifiedengineeringplasticsinChinahasenteredthecompetitivephaseofthewhite—hotAlthoughChina’Spercapitaplasticconsumptionincomparisonwit

5、hthedevelopedcountriesthereisawidegapbetweenthedevelopmentofmodifiedplasticsindustryhasgreatpotential，howeverintermsofproductsandtechnologies，ormarketshare，themultinationalcompaniesoperatinginhighperformanceplasticsmodif

6、iedformuladedicatedR&Dandmanufacturingleader，andthroughtechnologicalupgradingandcontinuestointroducenewhigh—endproducts，tomoreexpansionofthemarketsThisarticleissuchanopportunityandathreattoboththeperiodofthedevelopmentof

7、Changxing’SmarketingoftheenterprisebusinessenvironmentareanalyzedinlightofthestatusquoChangxing’SmodifiedengineeringplasticstoitscompetitioninthetargetmarketselectionandrecommendationsforstrategicpositioningFinally，thefo

8、cusofmarketingChanghxing’Sproblemsandthereasonsforindepthresearch，lookingtoputforwardamodifiedengineeringplasticsmarketinthefuturecompetitiveenvironmentChangxingwillfaceaseriesofmarketingstrategyissues，includingproduct，p