[雙語翻譯]vi商標(biāo)標(biāo)志設(shè)計外文翻譯--標(biāo)志重新設(shè)計對品牌形象影響的探討（英文）

1、Global Journal of Finance and Management. ISSN 0975-6477 Volume 6, Number 3 (2014), pp. 209-216 © Research India Publications http://www.ripublication.com An Exploration of Impact of Logo Redesign on Brand Image

2、 Navita Mahajan Amity International Business School, Amity University, Noida, Uttar Pradesh, India Abstract The simplicity in an abstract logo design makes it easy to reproduce whatever format it may require. The comple

3、xity in its message makes it appealing to customers and balancing both simplicity and intricacy is the key to the harmonious look of logo. Customers can easily distinguish an abstract logo from any other style; the re

4、ason why a certain logo stands out and recognizable even far away. This research paper has helped to find the impact of logo redesign on brand image, when the company or brand changes their existing logo or brand name

5、 to suit with the logo. Why the brand have to change the logo time to time. Through questionnaire in this study, it has been found that with customer’s favorite logo, why and for how long they have been attach with t

6、he particular brand which they love. Keywords: Logo, Brand, Design, organization, change Introduction Logos have long been the most publicly recognizable branding a company can have – many are instantly identifiable fr

7、om across a highway or grocery aisle and can heavily influence consumer behaviors. Today, to identify a firm or brand. Logos, as part of overall brand meaning, provide differentiation and influence choice. Logos help a

8、 brand two ways. First, they can be used in conjunction with the name to speed recognition of a brand. Second, a logo can be used in place of the name when there is a space or time constraint. Logos may need to be cha

9、nged due to changes in the company name, some of reasons that indicate that its time for logo renewal, are It makes people think they traveled back in time: Trends and tastes change, and that can affect perceptions of

10、 logo. What was once modern and compelling can lose its power over time. When people see a logo that looks outdated, they perceive an An Exploration of Impact of Logo Redesign on Brand Image 211 to the modification of

11、the company’s logo that represents the corporate’s business characteristics and purpose. Customer Dissatisfaction : There are times when customers have something to say about a particular business emblem. Their react

12、ion on this issue may influence a company and may also be considered. If there are major public clamors regarding this matter, then the business should tweak its corporate symbol. Definitely, logo redesign is challeng

13、ing because of its strong implications to the company’s brand image. Objectives 1. To study the impact of logo redesign on brand image. 2. To study the need of logo redesign on brand image. 3. To study the factors inf

14、luencing logo redesign on brand image. Type of Research A detailed questionnaire was designed for survey and fact-finding enquiries of different kinds. The major purpose of this kind of descriptive research was descrip

15、tion of the state of affairs, as per its existence. In social science and business research we quite often use the term Ex post facto research for descriptive research studies. The main characteristic of this method i

16、s that the researcher has no control over the variables; he can only report what has happened or what is happening. Most ex post facto research projects are used for descriptive studies in which the researcher seeks t

17、o measure such items as, for example, frequency of shopping, preferences of people, or similar data. Ex post facto studies also include attempts to discover causes even when they cannot control the variables. Sample s

18、ize: A sample size of 200 was selected for this study and range of sample includes different age groups. Data collection Both the primary and secondary sources have been used for purpose of data collection. A random s

19、ampling was done from the entire consumer in Delhi/NCR region as well as online data was collected. The questionnaire was distributed to people and was analysed how much redesign of logo effect the brand image. Analysi

20、s of Data Analysis is the process of breaking a complex topic or substance into smaller parts to gain a better understanding of it. The technique has been applied in formal concept is a relatively recent development.