[雙語翻譯]消費(fèi)者權(quán)利外文翻譯--約旦消費(fèi)者對消費(fèi)者權(quán)利的看法（英文）

1、International Journal of Commerce and ManagementConsumers’ perceptions of consumer rights in Jordan Sami Alsmadi Tariq KhizindarArticle information:To cite this document: Sami Alsmadi Tariq Khizindar , (2015),“Consumers’

2、 perceptions of consumer rights in Jordan“, International Journal of Commerce and Management, Vol. 25 Iss 4 pp. 512 - 530 Permanent link to this document: http://dx.doi.org/10.1108/IJCoMA-02-2013-0011Downloaded on: 07 Fe

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5、Journal of Commerce and Management, Vol. 25 Iss 4 pp. 673-686 http://dx.doi.org/10.1108/IJCoMA-04-2013-0040. Sunil, (2015),“Trends and practices of consumers buying online and offline: An analysis of factors influencing

6、consumer’s buying“, International Journal of Commerce and Management, Vol. 25 Iss 4 pp. 442-455 http://dx.doi.org/10.1108/IJCoMA-02-2013-0012Yahya N. Al Serhan, Craig C. Julian, Zafar U. Ahmed, (2015),“Using time to gain

7、 competitive advantage: a framework and analysis of propositions“, International Journal of Commerce and Management, Vol. 25 Iss 4 pp. 456-465 http://dx.doi.org/10.1108/IJCoMA-05-2013-0043Access to this document was gran

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11、ts and additional customer resources and services.Downloaded by La Trobe University At 05:24 07 February 2016 (PT)Consumers’ perceptions of consumer rights in JordanSami Alsmadi and Tariq Khizindar Marketing Department,

12、Faculty of Economics and Administration, King Abdulaziz University, Jeddah, Saudi ArabiaAbstract Purpose – This paper aims to examine consumers’ attitudes toward marketing practices and consumer rights in Jordan, based o

13、n an empirical investigation of university students. The study refers to John Kennedy’ s bill of four consumer rights: the Right to Safety, the Right to be Informed, the Right to Choose and the Right to be Heard. Design/

14、methodology/approach – This paper depends on a convenience sample of 381 students, using a drop-off method, with a structured, self-administered questionnaire to measure consumer attitudes regarding the four basic consum

15、er rights, as listed above, utilizing a five-point Likert scale measure. Findings – The overall findings show that the current consumers’ attitudes toward marketing practices related to protection of consumer rights is n

16、ot highly favorable, indicating that more work will be needed for improvement, with more attention to consumers’Right to be Heard. The study urged marketers and public policymakers in Jordan to reconsider the way consume

17、r rights were being approached by marketing practitioners. Originality/value – The study is unique by virtue of its nature, scope and way of empirical investigation, as it explores the status of perceived consumer rights

18、 for the first time in Jordan, drawing on John Kennedy’model. The study calls upon marketers and public policymakers to pay more attention to the current status of consumer rights, with implications for better business s

19、trategies and more useful legislations pertaining to consumer protection.Keywords Consumerism, Consumer behaviour, Corporate social responsibility, Consumer rights, Marketing ethicsPaper type Research paperIntroduction T

20、oday, many consumers are abused in the market, as their basic rights are seriously threatened by unethical marketing behavior. Often, competition for custom, coupled with unclear code of marketing conduct, in some cases,

21、 create opportunities that remove barriers to act unethically, particularly when commitment to corporate social responsibility (CSR) is weak. In such a business environment, this could lead to serious abuse of consumer r

22、ights and a drift into a much dishonest marketing behavior. Examples may include, but not restricted to, misleading prices, deceptive advertising, undisclosed product side effects, harmful products, poor services to disa

23、dvantaged consumers, unclear product labeling, deceptive packaging, false promises, etc. For instance, many tobacco companies often appeal to smokers to continue smoking, usingThis project was funded by the Deanship of S

24、cientific Research (DSR), King Abdulaziz University, Jeddah, under Grant Nopolicy. (313-120/431). The authors, therefore, acknowledge, with thanks, DSR technical and financial support.The current issue and full text arch

25、ive of this journal is available on Emerald Insight at: www.emeraldinsight.com/1056-9219.htmIJCOMA 25,4512Received 6 February 2013 Revised 26 May 2013 Accepted 27 May 2013International Journal of Commerce and Management