[雙語翻譯]溝通外文翻譯--溝通在可持續(xù)性和可持續(xù)戰(zhàn)略中的重要性

1、2400 英文單詞， 英文單詞，14400 英文字符，中文 英文字符，中文 4050 字文獻出處： 文獻出處：Genç R. The Importance of Communication in Sustainability Gender and Cultural Differences1. IntroductionNeedless to say, communication is essential almost in e

2、very field of life, from home to work. Although people are trained in particular specialization areas, in economics, in management, or whatever it is, they do not acquire any communication skill directly. It is a social

3、process that starts from babyhood to death for us as human beings.In any sustainable plan or strategy communication plays a vital role, both internally and externally. In order to make plans and create applications for s

4、ustainable acts people need to express themselves internally within their organization. After completing the internal function, expression of oneself outside of the organization is also crucial. In short in order to plan

5、 and develop sustainability and sustainable strategies people need to express themselves internally and externally by using appropriate mode(s) of communications.Some jobs need less communication capability, as computer

6、programming or truck driving, some need more, as being a receptionist or hotel administrator. For instance in an international hotel setting, that is generally an international setting, in every step of the work if you a

7、re not a good communicator you have little chance to be successful. Smithson presents that, in the book, Business Communication Today, managerial success builds on good communication [1]. In spite of its importance, many

8、 of the workers in hotel business overlook this point in practical world. It is something that is talked about much but done little.Despite the fact that there are many different definitions of communication, they share

9、some common points, as “transferring”, “interaction” and “sharing with others”. Baguley defines communication as “the process that occurs when ideas, information and feelings are conveyed between individuals or groups of

10、 individuals for deliberate purposes” [2]. It is not only about transformation of information but also that of feelings, thoughts, needs and observations. Business communication is defined as “the communication required

11、of an organization in both its internal and external environments” [3]. In business internal Fig. 1. Key terms in the definition of communication as an organizing processAccording to Figure 1, exchange of messages affect

12、s meaning and expectations at the individual level and at the same time meaning and expectations coming from individuals affect the exchange of messages. Moreover, the meaning created within the minds of individuals affe

13、cts the organizational intelligence at the level of organization and this organizational intelligence also has an impact on the meaning creation process of the individuals. Also, the expectations of individuals affect th

14、e organizational integration at the level of organizations and similarly, organizational integration affects the expectations of individuals at the level of individual.2.1. Communication & ProductivityAlthough the am

15、ount of the effect differs according to type of the business, or job design, or conceptualization of productivity, employees present a relationship between communication in job environment and their productivity [9]. The

16、 study showed that successful businesses were those which “more frequently provide channels for upward communication and listen to what their employees say” [10]. In addition, successful businesses are better at downward

17、 communication patterns because of the fact that employees are more informed appropriately just in time, as well as they achieve “better understanding of organizational goal” [11].Kress suppose five points of explanation

18、 to enlighten the relationship between productivity and communication [12]:? Demonstrating the organization's investment in employees? Educating employees about how payment is determined? Reinforcing reward-and-reco

19、gnition programs? Recognizing contributions in noncash ways? Soliciting employee feedback on issues that affect job performance2.2. The Relationship of Communication with Sustainable DevelopmentThe concept of Sustainable

20、 Development was defined by the Brundtland Commission in 1987 as ‘development that meets the needs of the present without compromising the ability of future generations to meet their own needs’ [13]. Previous researches

21、have underlined the importance of communication for sustainable development, such as in the achievement of Millenium Development Goals [14] in strategies of OECD and UNDP [15], and also in manufacturing [16]. Although co

22、mmunication for sustainable development is similar to other communication approaches in many ways, it is particularly effective in building bridges across numerous stakeholder groups [17].However, there are still some ch

23、allenges that have not been overcome. For instance, the application of communication in sustainable development is not achievable due to the properties of current media and message design, the practices adopted for the a