太仆寺旅游開(kāi)發(fā)區(qū)可行性研究報(bào)告-06-05-31全文完整版

1、太仆寺旅游開(kāi)發(fā)區(qū)項(xiàng)目建設(shè) 太仆寺旅游開(kāi)發(fā)區(qū)項(xiàng)目建設(shè)可行性研究報(bào)告 可行性研究報(bào)告北京 北京綠澤 綠澤投資顧問(wèn) 資顧問(wèn)有限公司 有限公司二零零六年五月九日 二零零六年五月九日2.4.3 資源與市場(chǎng)吸引力匹配分析............................................................252.5 太仆寺旅游開(kāi)發(fā)區(qū)競(jìng)爭(zhēng)分析....................................

2、.................................262.5.1 總體競(jìng)爭(zhēng)優(yōu)勢(shì)分析............................................................................262.5.2 總體競(jìng)爭(zhēng)劣勢(shì)分析............................................................................2

3、72.5.3 五個(gè)典型的競(jìng)爭(zhēng)對(duì)手比較分析........................................................282.6 市場(chǎng)分析小結(jié)..............................................................................................302.6.1 目標(biāo)客戶.......................

4、.....................................................................302.6.2 產(chǎn)品定位............................................................................................313. 項(xiàng)目建設(shè)方案..................................

5、....................................................................333.1 商務(wù)功能區(qū)..................................................................................................333.1.1 “英格”酒店 ..........................

6、..............................................................353.1.2 海星酒吧街........................................................................................353.2 度假休憩區(qū)............................................

7、......................................................363.2.1 馬文化博物館....................................................................................363.2.2 馬術(shù)俱樂(lè)部.....................................................

8、...................................373.3 生態(tài)文化區(qū)..................................................................................................383.3.1 文化活動(dòng)區(qū).............................................................

9、...........................383.3.2 娛樂(lè)體驗(yàn)區(qū)........................................................................................403.3.3 精品購(gòu)物區(qū).............................................................................

10、...........423.3.4 公共設(shè)施區(qū)........................................................................................424. 土地利用規(guī)劃...............................................................................................

11、........435. 資金籌措方式.......................................................................................................445.1 融資模式......................................................................................

12、................445.2 招商流程......................................................................................................445.3 招商注意事項(xiàng)..............................................................................

13、................455.4 承包模式......................................................................................................466. 營(yíng)銷策略.................................................................................