簡介：北京交通大學碩士學位論文春秋航空公司服務營銷策略研究姓名辛岳芹申請學位級別碩士專業(yè)工商管理指導教師歐國立20080601ABSTRACTABSTRACTHOWTOHOLDFIRMPOSITIONANDKEEPDEVELOPINGINTHEMOREANDMOREFIERCECOMPETLTLONINTHEAIRLINEPASSENGERSERVICEMARKETISTHEPROBLEMTHATALLAIRLINESHAVETOCONSID亂SEⅣICEISTHEKEYPRODUCTOFAIRLINESWHICHARECONSIDEREDSERVICE‘TYPEENT唧NSES，1SMOREANDMOREEMPHASIZEDBYMOSTAIRLINES，SERVICEECONOMYISACERTAINKINDOFCOMPETITIVEECONOMYANDTHECOMPETITIONAMONGAIRLINESHASBEENFOCUSED0NTHESERVICESUPPLIEDSERVICEISTHELIVINGBASETOAIRLINES，WHILESERVICEMARKETING1STHEETEMALMOTIVEFORCEFORAIRLINESTOMAKETHEIRPROFITSINCREASECONTINUOUSLYINOTHERWORDS，ASURVIVALSKILLTOAIRLINES1NLISTHESISANALYZEADVANTAGEANDINFERIORCONDITIONS，ANDCHANCEANDTHREATENINGOTSPRINGAIRLINESWITHMODEMMARKETINGTHEORYCOMBINEDPRACTICETOGETHERBASEDC1V1IAIRTRANSPORTATIONMARKETANDACTUALCONDITIONSOFSPRINGAIRLINESONTHECURRENTSITUATIONOFSPRINGAIRLINESITMAKESSERVICEMARKETINGTACTICSOFPASSENGERTRAFLICOFSPRINGAIRLINESBASEDONSUBDIVIDINGTOMARKETANDDEFININGGOALMARKETITEXPLAINSTHETACTICSOFSERVICEPRODUCTPRICEDISTRIBUTE，PROMOTION，PEOPLE，PHYSICAL“1DENCCPROCESSITOFFERSSOHELPFULREFERENCEINORDERTOFINDTHELOCALIZATIONANDSEEKSULMVAIINTHECRACKKEYWORDSCIVILAVIATION；SERVICEMARKETING；MARKETINGTACTICSCLASSN0F562

簡介：北京交通大學碩士學位論文S航空公司飛行員薪酬管理研究姓名胡敏申請學位級別碩士專業(yè)工商管理指導教師杜佳20080601ABSTRACTABSTRACTINTODAYSKNOWLEDGEBASEDECONOMY，WITHTHEEXTENSIVEAPPLICATIONOFINFORMATIONTECHNOLOGY，ANDFURTHERINTENSIFIEDMARKETCOMPETITION，THENATUREANDMOTIVATIONOFWORKTOSTAFFINENTERPRISESANDORGANIZATIONSBECOMEMORECOMPLICATED．PAYMENTMANAGEMENT，ASANIMPORTANTINCENTIVEANDRESTRAINTFUNCTION，ANDTHEIMPORTANTHUMANRESOURCESMANAGEMENTTOOLSWHICHCANEFFECTIVELYSUPPORTTHEIMPLEMENTATIONOFACORPORATESTRATEGY，ITHASBEENGRADUALLYINCORPORATEDINTOTHEFRAMEWORKOFSTRATEGICENTERPRISES，BECOMINGANIMPORTANTTOOLSFORBUSINESSSTRATEGYIMPLEMENTATION．INTHISPAPER，F(xiàn)OREXAMPLETHEDEPARTMENTOFAIRLINESS，TOSTUDYTHENEWSYSTEMONTHEPAYMENTMANAGEMENT，THROUGHTHEANALYSISOFPILOTSREMUNERATION，TOESTABLISHCOMPETITION，INCENTIVEANDRESTRAINTFORCES，STIMULATETHEVITALITYOFENTERPRISES，MOBILIZEWORKENTHUSIASMOFFLIGHTPERSONNEL，REDUCETHECOSTOFHUMANRESOURCES，PROMOTETHEINDUSTRIALIZATION，OPERATION,MARKETIZATION，ANDINTEMATIONALDEVELOPMENT，WHICHISONEOFTHEMAINPURPOSES．THESTUDYFORPROMOTINGTHEREFORMOFTHEPAYMENTMANAGEMENTCOMPANIESSUPPLYACERTAINPRACTICEGUIDANCEWITHVALUEINTHEORY．THISARTICLEISTAKENTOTHEMAINTHEORETICALANALYSISANDDEMONSTRATIONANALYSISASSUPPLEMENT，THROUGHOUTAFULLINVESTIGATIONONSAIRLINES，CLASSIFYANDCATEGORIZETHEPROBLEMSOFCURRENTPILOT’SSALARYAFTERANALYSIS，THEREARETHECONCLUSIONS1．PAYMENTDECISIONMAKINGISANIMPORTANTENTERPRISEMANAGEMENTACTIVITY,RELATEDTOLABORCOSTISSUE．SCCESSPAYMENTDECISIONMAKINGALLOWSENTERPRISESTOATTRACTANDRETAINOUTSTANDINGEMPLOYEEBECAUSEOFCOMPETITIVEPAYMENTPOLICYUNDERTHEPAYMENTCAPABILITY．PAYMENTMANAGEMENTSEEMSSIMPLE,INESSENCE，ITNEEDSCOMPREHENSIVEAPPLICATIONOFECONOMICS，SOCIOLOGY,PSYCHOLOGYANDLAW，ANDOTHERSOCIALSCIENCERESEARCHRESULTS．PAYDECISIONMAKINGNEEDSTOKEEPALLOPENMENTALITY,FOCUSEDONSOLVINGTHERESTRAINTINREALITYOFPAYMENT，INORDERTOBUILDTHESALARYMANAGEMENTSYSTEMWHICHISADAPTTOTHEREALITIESFORENTERPRISES．2．EQUITYISTHEINTERNALANDESSENTIALREQUIREMENTSFORPAYMENTMANAGEMENT．EQUITYISNOTONLYREFLECTEDINTHERESULTSOFTHEDISTRIBUTIONBUTALSOONTHEFAIRNESSOFTHEDISTRIBUTION．WISEMANAGERSCANENHANCESTAFFTHESENSEOFPARTICIPATIONINDECISIONMAKINGPROCESSTHROUGHREASONABLEARRANGEMENTANDBUILDUPANACCEPTANCEFORPAYMENTSYSTEMTHROUGHFAVORABLECOMMUNICATIONBYEXPLAININGPAYPOLICYTOTHEM。

簡介：南京航空航天大學碩士學位論文惡劣天氣下終端區(qū)進場航空器的改航研究姓名顧英豪申請學位級別碩士專業(yè)交通運輸規(guī)劃與管理指導教師胡明華20080101惡劣天氣下終端區(qū)進場航空器的改航研究IIABSTRACTWITHTHEGLOBALCIVILAVIATIONDEVELOPINGRAPIDLYTHENUMBEROFFLIGHTSWITHDELAYSDUETOCONVECTIVEWEATHERISINCREASINGSIGNIFICANTLYONCETHECONVECTIVEWEATHERISDETECTEDONROUTEANAIRCRAFTMAYFINDANOTHERROUTETODEVIATETHEWEATHERAHEADTHEKEYPARTOFTHISPROCESSBEINGREROUTINGMETHODSINTHISPAPERIFIRSTPRESENTAWEATHERMODELBASEDONSTATIONARYMARKOVCHAINALIMITATIONOFWHICHISTHENPOINTEDOUTTHATOPTIMALSOLUTIONSTOMARKOVDECISIONPROBLEMSMAYBEVERYSENSITIVEWITHRESPECTTOTHESTATETRANSITIONPROBABILITIESWHICHAREDEFINITELYUNCERTAINWITHHISTICALWEATHERDATAHEREALIKELIHOODMODELPROPOSEDLATERTOTHISPROBLEMISPROVEDASTATISTICALLYACCURATEREPRESENTATIONOFUNCERTAINTYTHENFAIRCRAFTREROUTINGIPROPOSETHREEFEASIBLEMETHODSWHICHAREBASEDONSTARSONAIRCRAFTFLOWSONFREEFLIGHTSBYCOMPARISONOFTHESEMETHODSIFINDTHEIROWNACTERSCONDITIONSTHEYADAPTTOFINALLYONTHEBASISOFTHEWEATHERMODELREROUTINGMETHODSICONSTRUCTASYSTEMFAIRCRAFTREROUTINGINEXPEDTERMINALAREATHEAPPLICATIONOFTHISSYSTEMWITHHISTICALFLIGHTSDATAOFARRIVALAIRCRAFTSINSHANGHAITERMINALAREADEMONSTRATESITSVALIDITYEFFICIENCYKEYWDSMARKOVWEATHERMODELLIKELIHOODMODELDYNAMICREROUTINGTERMINALAREA

簡介：浙江工商大學碩士學位論文我國航空物流體系的運作模式研究姓名陳海勇申請學位級別碩士專業(yè)產(chǎn)業(yè)經(jīng)濟學指導教師錢方明趙英軍20080101浙江工商大學碩士學位論文我國航空物流體系的運作模式研究面，論文提出了制定完善航空物流發(fā)展規(guī)劃和相應政策法規(guī)等方面的建議。本文的主要內容第一部分描述了世界航空貨運業(yè)的概況，通過縱橫數(shù)據(jù)對比，看到擁有強大物流背景的航空貨運企業(yè)，在現(xiàn)今市場全球一體化的趨勢下快速發(fā)展的現(xiàn)象。然后在一般物流原理的基礎上引申出航空物流及其體系的理論，并進行了詳細的論述。這奠定了下文的理論基礎。第二部分開篇用最新的統(tǒng)計數(shù)據(jù)列舉了我國航空貨運業(yè)的現(xiàn)狀。在運用相關的經(jīng)濟學原理進行了一般意義的定性討論后，筆者也嘗試運用我國航空運輸企業(yè)生產(chǎn)函數(shù)模型估計的結果，解析航空貨運生產(chǎn)要素的供給與產(chǎn)出關系和貨運物流化措施的本質聯(lián)系，以量化的論據(jù)深化了上文得出的結論一航空貨運必須走物流化發(fā)展道路結論。第三部分在以上分析的基礎上，本文對航空物流體系的運作模式作了理論探討。先是詳細介紹了當今主流的航空物流體系中的三種運作模式一傳統(tǒng)模式、快件模式、綜合物流模式，然后闡述了新興的供應鏈管理模式的理論及實踐狀況，結合上文提到的我國現(xiàn)實條件得出了構建我國新型的航空物流模式應該是基于物流的現(xiàn)有的航空運輸企業(yè)的轉型的結論，之后運用國內外實踐的結果和本文的研究成果，本人提出了我國航空貨運企業(yè)轉型的方向和途徑。第四部分詳細說明了建立有利于我國物流發(fā)展的政府管理體制，并對如何從法規(guī)制定、節(jié)點和信息平臺建設以及人才培養(yǎng)等方面提出了政策建議。關鍵詞航空物流；航空貨運；生產(chǎn)函數(shù)；運作模式

簡介：南京航空航天大學碩士學位論文航空公司的企業(yè)社會責任及其評價研究姓名張誠銘申請學位級別碩士專業(yè)企業(yè)管理指導教師張卓20080301航空公司的企業(yè)社會責任及其評價研究IIABSTRACTCORPORATESOCIALRESPONSIBILITYCSRHASBEENDEBATINGBYRESEARCHERSANDMANAGERS,SINCEITWASPROPOSEDIN1920SINTODAY’SCHINA,CORPORATIONSAREDEVELOPINGINAHIGHSPEEDWITHTHENATIONALECONOMYPROSPERITY,WHICHAREGOINGTOFACETHEGLOBALIZATIONACCORDINGLY,CHINESECORPORATIONSHAVETODEALWITHTHEPROBLEMSOFCSRTHISSTUDYWILLFOCUSONAIRLINESTHATAREONEOFTHECOREPARTSINTHECIVILAVIATIONINDUSTRYTHEAIRLINESHAVETHEVITALRESPONSIBILITYFORSOCIETY,REFORMANDOPENING,ANDNATIONALECONOMYBUTTHERESEARCHONCSRFORAIRLINESISLITTLEANDFINITEINCHINASOITISEXPECTEDTOHAVETHETHEORETICALSIGNIFICANCEANDPRACTICALSIGNIFICANCEFORTHEISSUEOFTHECSROFAIRLINESINCHINATHROUGHTHETHESISITISSUPPOSEDTOEXISTDIFFERENCEBETWEENAIRLINESANDOTHERINDUSTRIESONCSR,THUSTHISSTUDYINCLUDESTHEFOLLOWINGCONTENTSPRIMARILY①SUMMARIZEDTHERESEARCHINGSITUATIONOFCSRANDSTAKEHOLDERSOFAIRLINESHOMEANDABROAD②REVIEWEDTHECSRREPORTSOFAIRLINESWHICHWERETHEINTERNATIONALLEADERSINTHEINDUSTRY,THENDEFINEDSTAKEHOLDERSOFAIRLINESANDTHEIRCATEGORIESANDCONTENTSOFCSR③SELECTEDTHEDIMENSIONSANDINDEXESOFEVALUATION,THENCONSTRUCTEDTHEMODELOFEVALUATIONOFCSRBYTHEMETHODOFPRINCIPALCOMPONENTANALYSIS④EVALUATEDTHECSROFAIRLINESANDANALYZEDTHEORDINATIONOFTHECSR⑤DISCUSSEDTHESTRUCTUREOFTHECSRMODELANDSTUDIEDONTHERELATIONSHIPBETWEENTHECSROFAIRLINESANDITSINFLUENCEFACTORSSUCHASTHECOMPETITIVENESSTHISPAPERUSEDBOTHMETHODSOFQUALITATIVESTUDYANDQUANTITATIVESTUDY,SPECIALLYAPPLIEDTHEMETHODSOFPRINCIPALCOMPONENTANALYSIS,CORRELATIONANALYSISANDGREYCORRELATIONANALYSIS,WHICHBASEDONTHEREALDATAOFAIRLINESINCHINATHEREISTHEMAINCONCLUSIONOFTHETHESIS①DEFINING9DIMENSIONALITIESOFTHECSROFAIRLINESSAFETYANDSECURITY,SHAREHOLDERS,CUSTOMERS,EMPLOYEES,GOVERNMENT,SUPPLIERS,ENVIRONMENT,COMMUNITY,ANDCOMPETITORS②THECONTRIBUTIONOFFOREIGNAIRLINESISMOREEXCELLENTTHANCHINESE,ANDTHEREISDIFFERENCEINTHECSROFCHINESEAIRLINES③THEREISDIFFERENTINFECTIONFORAIRLINESBECAUSEOFTHEDIFFERENTDIMENSIONALITIESOFCSR④THEREISTHEPOSITIVECORRELATIONSHIPBETWEENTHECSRANDTHEPERFORMANCEOFAIRLINESKEYWORDSAIRLINES,CORPORATESOCIALRESPONSIBILITY,PRINCIPALCOMPONENTANALYSIS,EVALUATION,STAKEHOLDERS

簡介：重慶交通大學碩士學位論文重慶機場航空物流發(fā)展戰(zhàn)略研究姓名方進東申請學位級別碩士專業(yè)管理科學與工程指導教師張運20080301ABSTRACTIIABSTRACTAIRLOGISTICS，ACONCEPTIONOFMODERNLOGISTICS，CARGOARETRANSPORTEDMAINLYBYAIRTHEALLPROCESSOFAIRLOGISTICSINCLUDINGCARGO’SCIRCULATIONANDSTORAGESHOULDBEEXECUTEDBOTHEFFICIENTLYANDEFFECTIVELYBETWEENSHIPPERSANDCONSIGNEE’SSPOTMOREOVERINORDERTOSATISFYCUSTOMERS。REQUIREMENTS，THEALLPROCESSMUSTBEPLANED，IMPLEMENTEDANDCONTROLLEDAIRLOGISTICSISACOMPREHENSIVELOGISTICSDISPOSALCOURSECOMPRISESAIRANDGROUNDPARTSAIRPORTISANECESSARYPARTOFAIRQOGISTICS，ANDASPOTFORFORMINGAIRLOGISTICSNETWHAT’SMORE，ITISTHEPRINCIPALFACILITYFORPROMOTINGIMPORTSANDEXPORTSTRADEFORACOUNTRYAIRPORTWILLTURNINTOTHECHIEFFACTORSTRENGTHENINGANDENLARGINGITSCOMPETITIONABILITYPRESENTLYCHONGQINGAIRPORTISSTILLINELEMENTARYSTATETHEKEYISSUEFORURGENTSOLUTIONOFCHONGQINGISHOWTOINTEGRATEAIRLOGISTICSRESOURCESEFFECTIVELY，IMPROVETHECURRENTSITUATIONANDSEEKDEVELOPMENTINSHORTTIMETHEPAPERTRIESTOSEEKHOWTOEXTENDTHETRADITIONALBUSINESS，ANDIMPROVELOGISTICSINFRASTRUCTURE，TECTONICFULLYFUNCTIONALAIRLOGISTICSSYSTEMBASEDONCHONGQINGAIRPORTAIRLOGISTICSTHEPAPERDETERMINEDAIRLOGISTICSDEVELOPMENTSTRATEGYBYANGLICIZINGCHONGQINGAIRPORTENVIRONMENTTHROUGHSWOTMETHOD，DETERMINEDCHONGQINGAIRPORTSCALEOFAIRLOGISTICSBYFORECASTINGCHONGQINGAIRPORTCARGOTHROUGHPUTMOREOVER，THISPAPERALSOLISTEDCHONGQINGAIRPORTAIRLOGJISTICSDEVELOPMENTSTRATEGIESDETAILSTHEPAPER’SINNOVATIVEPOINTSARECONFIRMEDTHEAIRPORTAIRLOGISTICSSCALEBYCOMPARINGTHEDATAPREDICTEDBYMATHEMATICALMODELWITHRELEVANTAIRPORTDATA，INADDITION，CHONGQINGAIRPORTPROVIDEELECTRONICBANKINGCLEATINGFUNCTIONSBYTHIRDPARTYMONITORINGALSOHAVESOMEINNOVATIVEATTHESTANDOFCHONGQINGAIRPORT，THEPAPERSTUDIESAIRLOGISTICSFIELDANDADVISESSOMEDEVELOPMENTSTRATEGYFORITMOREOVERTHEPAPEREXPECTSTOOFFERANEWTHOUGHTFOROTHERAIRPORTSKEYWORDSAIRLOGISTICS；ENVIRONMENTALANALYSIS；STRATEGICRESEARCH；LOGISTICSINTEGRATION

簡介：西北大學碩士學位論文中國東方航空股份有限公司客運服務品牌戰(zhàn)略研究姓名王東申請學位級別碩士專業(yè)工商管理指導教師董秘剛20080601LI穩(wěn)定捉高。同時，也為我國航空運輸企業(yè)有效確立和實施旅客運輸服務品牌戰(zhàn)賂，促進民航運輸業(yè)的協(xié)調和長遠發(fā)展提供借鑒和參考。【關鍵詞】服務品牌多品牌戰(zhàn)略低成本運營高端品牌【研究類型】應用研究

簡介：C航空公司發(fā)展戰(zhàn)略研究專業(yè)名稱工商管理碩士‘申請人姓名蔡治洲導師姓名及職稱顧乃康教授答辯主席委員名答辯日期年月日毪盛嘴。磅品_口礦謗≥莓遵浮轡囂，噔毒碧哼F’盂薩嚕是F原創(chuàng)性聲明本人鄭重聲明所呈交的學位論文，是本人在導師的指導下，獨立進行研究工作所取得的成果。除文中已經(jīng)注明引用的內容外，本論文不包含任何其他個人或集體已經(jīng)發(fā)表或撰寫過的作品成果。對本文的研究做出重要貢獻的個人和集體，均已在文中以明確方式標明。本人完全意識到本聲明的法律結果由本人承擔。學位論文使用授權聲明本人完全了解中山大學有關保留、使用學位論文的規(guī)定，即學校有權保留學位論文并向國家主管部門或其指定機構送交論文的電子版和紙質版，有權將學位論文用于非贏利目的的少量復制并允許論文進入學校圖書館、院系資料室被查閱，有權將學位論文的內容編入有關數(shù)據(jù)庫進行檢索，可以采用復印、縮印或其他方法保存學位論文。一簽硅滲呵一名薇，鄉(xiāng)夠日期2008年12月6日日期2008年12月7日

簡介：高級管理人員工商管理碩士ENIBA學位論文我國民用航空維修業(yè)的發(fā)展戰(zhàn)略學號30460840西南財經(jīng)大學民用航空維修的特性，以及面臨的機會、威脅和存在的優(yōu)勢和劣勢，明確我國民用航空維修業(yè)在國際間的定位和分工，制定產(chǎn)業(yè)發(fā)展方向，提升我國民用航空維修業(yè)競爭能力，為我國民用航空維修業(yè)的發(fā)展總結一些具有可操作性的建議。希望通過此研究，為我國航空維修產(chǎn)業(yè)發(fā)展提供一些思路。本文第一章主要介紹民用航空維修業(yè)的特點和目前我國民用航空維修業(yè)的概況，第二章通過分析宏觀經(jīng)濟發(fā)展形勢和我國民用航空維修業(yè)要面臨的外部環(huán)境，說明我國民用航空維修業(yè)正是朝陽產(chǎn)業(yè)。第三章分析了我國民用航空維修業(yè)行業(yè)國際國內的行業(yè)狀況，以及現(xiàn)在、未來的市場容量。第四章通過分析我國民用航空維修業(yè)內部環(huán)境，說明我國大力發(fā)展民用航空維修產(chǎn)業(yè)已具備技術、人力等基礎條件。第五章和第六章主要是通過SWOT分析選擇我國民用航空維修業(yè)發(fā)展的戰(zhàn)略和戰(zhàn)略目標，以及實施戰(zhàn)略的方法和風險控制。關鍵詞民用航空維修；發(fā)展戰(zhàn)略；環(huán)境分析；核心技術

簡介：南京航空航天大學碩士學位論文航空物流服務商評價與選擇研究姓名高強申請學位級別碩士專業(yè)交通運輸規(guī)劃與管理指導教師朱金福20080601航空物流服務商評價與選擇研究IIABSTRACTAIRLOGISTICSISONEOFTHEFIVEMODERNLOGISTICSSUBSYSTEMS,WHICHALSOINCLUDEWATERWAY,HIGHWAY,RAILWAYANDCHANNELTRANSPORTATIONITPLAYSANINFLUENTIALROLEBECAUSEOFITSCHARACTERISTICOFSPEEDINESS,SAFETYANDPUNCTUALITYINTHEMODERNLOGISTICSSYSTEMCHOOSINGANAPPROPRIATEAIRLOGISTICSSERVICEPROVIDERWILLEFFECTIVELYCUTDOWNTHEENTERPRISESSOPERATIONCOSTANDENHANCETHEENTERPRISESOPERATIONEFFICIENCYITISSIGNIFICANTTOCONSTRUCTASERVICEPROVIDEREVALUATIONMODELSUITABLEFORTHEACTUALITYOFTHEAIRLOGISTICSANDCHOOSEANEFFECTIVEMETHODTOEVALUATETHECHOICEOFAIRLOGISTICSSERVICEPROVIDERBASEDONTHEELEMENTARYTHEORYOFAIRLOGISTICSANDTHEADVANTAGESANDDISADVANTAGESOFIT,WEANALYSETHEACTUALITYOFOURAIRLOGISTICSSERVICEANDSUMMARIZETHETRENDOFTHEAIRLOGISTICSDEVELOPMENTTRENDTHENWEANALYZETHEPRINCIPLESANDTHESTEPSOFAIRLOGISTICSSERVICECHOICE,ANDCOLLECTTHEAIRLOGISTICSSERVICEDATABYTHEWAYOFQUESTIONNAIRESURVEYTHESERVICEPROVIDERSELECTIONINDEXSYSTEMHASBEENESTABLISHEDBYTHEMETHODOFFACTORANALYSISMOREOVER,WEPROMOTEAMOREPRACTICALINDICATORSYSTEMBYTHETHEORYOFTHEFUZZYROUGHSETS,ANDDETERMINETHEFINALOUTCOMESIMPORTANCEESTABLISHMENTTHECHOICEMODELOFAIRLOGISTICSSERVICESUPPLIERHASBEENSETUPBYTOPSISFINALLY,WESUMMARIZETHECHARACTERISTICANDTHESIGNIFICANCEOFTHEMODELBYANINSTANCEKEYWORDSAIRLOGISTICS,SERVICEPROVIDERSELECTION,FACTORANALYSIS,FUZZYROUGHSETS

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簡介：北京交通大學碩士學位論文基于環(huán)境績效的公司可持續(xù)發(fā)展價值分析以CATHAYPACIFIC航空公司為例姓名CARLAANTONINI申請學位級別碩士專業(yè)工商管理指導教師馬忠20081201該方法在我國的應用。我們對公司的選擇及衡量基準進行了描述并對其合理性進行了證明提供了對數(shù)據(jù)的詳細描述提供了用于分析的環(huán)境和財務信息?；诘玫降慕Y論，本文的目的不僅在于證明傳統(tǒng)的公司報告并不能總是被理所當然的認為很好的反應了公司行為對于社會的全部影響，而且還要提供一個用于改善上述狀況的工具。關鍵詞社會企業(yè)責任；可持續(xù)性措施；環(huán)境績效；中國