1999 part 1 listening

1、TEMf1999PartIListeningComprehension(40min)SECTIONANOTETAKINGGAPFILLINGFillineachofthegapswithONEwd.Youmayrefertoyournotes.Makesurethewdyoufillinisbothgrammaticallysemanticallyacceptable.Atpresentcompaniesindustriesliketo

2、sponssptsevents.Tworeasonsareputfwardtoexplainthisphenomenon.Thefirstreasonisthattheyget(1)____throughoutthewld.(1)_____________Thesecondreasonisthatcompaniesindustries(2)____moneyastheygetreductionsinthetaxtheyoweifthey

3、sponssptsartsactivities.(2)_____________Assponsshipis(3)____carefulthinkingisrequiredindecidingwhicheventstospons.(3)_____________Itisimptantthattheeventtobesponsed(4)_____theproduct(s)tobepromoted.Thatistheright(5)___ma

4、ximumproductcoveragemustbeguaranteedintheevent.(4)_____________(5)_____________Pointstobeconsideredinsptssponsship.PopularityoftheeventInternationalsptseventsarebig(6)___eventswhichgetextensivecoverageonTVinthepress.(6)_

5、____________Smallereventsattractfewerpeople.IdentificationofthepotentialaudienceAimingattherightaudienceismostimptantfsmallerevents.Therightaudiencewouldattractmanufacturersofotherrelatedproductslike(7)____etc.(7)_______

6、______AdvantagesofsponsshipAdvantagesarelongerterm.Peopleareexpectedtorespond(8)____totheproductspromotedbemelikelytobuythem.(8)_____________Advertisingis(9)_____themind.(9)_____________Sponsshipisbetterthanstraightadver

7、tising:a)less(10)_____(10)____________b)taxfreeWdsphrases:tosponsbigsptsevents贊助theprincipal主要的sponsofaneventsponsship贊助任務(wù)claimexpenditure支出花費(fèi)onsponsship細(xì)節(jié)理解題。這句對(duì)上一句中的perfectmatch進(jìn)行解釋：Basicallycompanieshavetomakesurethat

8、theimageisrightthattheproductgetsmaximumcoveragethroughtheevent。原句中的theimageisright和本句中的therightimage為同義轉(zhuǎn)述，故image為答案。6.media推理判斷題。演講稿的后半部分介紹了贊助體育比賽之前應(yīng)該考慮的幾個(gè)重要問題：FirstfemostIsupposeisthepopularityoftheeventinglobalterms。文

9、中提到了世界杯和奧運(yùn)會(huì)：ThesearethebigmediaeventswithhourshoursofTVsatellitecoverageguaranteedalloverthewldaswellaspresscoveragethepossibilityofphotographsthatinsomewayadvertiseyourproduct。本句是對(duì)這部分內(nèi)容的總結(jié)歸納，故media為答案。7.cosmetics／drinks

10、細(xì)節(jié)理解題。第二個(gè)需要考慮的問題是Themostimptantthingwithasmalleventistoidentifytheaudienceitsgoingtoappealto。說話人以網(wǎng)球?yàn)槔f明tennisyoungpeoplethatshouldattractdrinksmanufacturerssptsfashiondesignerscosmeticsproducerssoon。由于試題處只能填入一個(gè)單詞，故答案為co

11、smetics或drinks均可。8.favably推理判斷題。演講最后提到贊助商所能獲得的好處是長期的：PeoplewhohavepossiblyreadabouthwatchedaneventonTVmaynotevenbeabletotellyouwhoweresponsingtheeventYet，theywillanswerfavablyifaskedtocommentontheproductsmarketedbythespo

12、nsingcompany?？梢酝茢噙@些人可能會(huì)購買該產(chǎn)品，這是贊助商的最終目的，由此推斷本題答案為favably。9conditioning細(xì)節(jié)理解題。文中分析了人們對(duì)產(chǎn)品給予好評(píng)的原因：Theyhavebeenconditionedinsomeway。然后指出廣告的目的是讓人們的思維習(xí)慣某些產(chǎn)品，即conditioningthemind。10expensive／costly細(xì)節(jié)理解題。演講最后指出贊助體育比賽好于直接投放廣告的兩個(gè)原因

13、：straightadvertisingisafarmeexpensivewayofcreatingyourimagethansponsshipswhatsme，sponsshipismelesstaxfree。故本題答案為expensive或costly。SECTIONBINTERVIEWWdsphrases:Somenationshaveaphilosophy價(jià)值觀that…neversitidle空閑doingnothingfle