我是糕手營(yíng)銷(xiāo)策劃方案

1、1大學(xué)生營(yíng)銷(xiāo)策劃大賽之大學(xué)生營(yíng)銷(xiāo)策劃大賽之“我是糕手我是糕手”營(yíng)銷(xiāo)策劃書(shū)二零一五年四月二十一日3（三）渠道建設(shè)....................................................................................................................181.體驗(yàn)店..........................................

2、..............................................................................182.校園加盟店.................................................................................................................183.中央生產(chǎn)配送一體化基地.....

3、..................................................................................18（四）價(jià)格定制....................................................................................................................19（五）促銷(xiāo)策略....

4、................................................................................................................191.人員推銷(xiāo)....................................................................................................

5、................192.廣告宣傳....................................................................................................................193.營(yíng)業(yè)推廣........................................................................

6、............................................194.公共關(guān)系....................................................................................................................20（六）營(yíng)銷(xiāo)創(chuàng)意活動(dòng).........................................

7、....................................................................20(七)市場(chǎng)規(guī)劃........................................................................................................................211.初級(jí)市場(chǎng)規(guī)劃.............

8、................................................................................................212.潛在市場(chǎng)....................................................................................................................

9、213.市場(chǎng)概況....................................................................................................................21五、線上app營(yíng)銷(xiāo)推廣策略.................................................................................

10、........................22（一）app設(shè)計(jì).....................................................................................................................22（二）App平臺(tái)內(nèi)容.........................................................

11、.....................................................221.禮品商城....................................................................................................................22（1）自營(yíng)商城..................................

12、.....................................................................22（2）大學(xué)生開(kāi)店...................................................................................................222.甜品小屋..................................

13、..................................................................................233.蛋糕眾籌平臺(tái).............................................................................................................234.夢(mèng)想計(jì)劃——微力量......

14、...........................................................................................245.熱門(mén)話題留言板.........................................................................................................246.興趣部落.....

15、...............................................................................................................247.高手俱樂(lè)部....................................................................................................

16、.............248.逆時(shí)光影集.................................................................................................................259.手機(jī)排行榜搶購(gòu)..........................................................................

17、...............................25（三）app推廣渠道..............................................................................................................251.內(nèi)容策劃...........................................................

18、.........................................................252.品牌基礎(chǔ)推廣.............................................................................................................253.論壇，貼吧推廣.................................

19、........................................................................264..微博推廣...................................................................................................................265.微信推廣................

20、....................................................................................................266.PR（公共關(guān)系）傳播.................................................................................................277.口碑傳播.

21、...................................................................................................................288.付費(fèi)推廣.................................................................................................

22、...................289.數(shù)據(jù)庫(kù)推廣.................................................................................................................29（四）APP線上推廣策略.................................................................

23、.....................................291.用日常稿件保持穩(wěn)定的曝光.....................................................................................292.維護(hù)好已有的媒體資源，積極擴(kuò)展新資源............................................................