053業(yè)務計劃書

1、機密1業(yè)務計劃書業(yè)務計劃書機密3目錄目錄1概述.................................................................................................................................................................51.1產品概要............................

2、.............................................................................................................51.2市場機遇.......................................................................................................

3、..................................51.3產品策略一致性.............................................................................................................................52市場策略計劃..........................................

4、.....................................................................................................62.1市場概觀...............................................................................................................

5、..........................62.2目標市場.........................................................................................................................................72.3市場策略.........................................

6、................................................................................................82.3.1產品策略..................................................................................................................

7、...............82.3.2銷售策略.................................................................................................................................82.3.3價格策略........................................................

8、.........................................................................82.3.4競爭策略.................................................................................................................................82.3.5產品

9、發(fā)布、公關與宣傳策略.................................................................................................92.3.6產品生命周期與服務策略：...............................................................................................

10、..92.3.7產品組合銷售策略.................................................................................................................92.4競爭分析...................................................................................

11、......................................................92.5市場計劃.......................................................................................................................................102.5.1銷售人員計劃..........

12、.............................................................................................................102.5.2生命周期內目標銷售收入（份額、覆蓋率、增長率）...................................................102.5.3按銷售渠道的行銷與營銷計劃：詳細的銷售生命周期

13、...................................................112.5.4為支持各個渠道的銷售計劃，每個渠道的營銷與行銷所需要的資源...........................112.5.5制訂初步的行業(yè)及市場準入需求和計劃...........................................................................123產品（研

14、發(fā)）策略計劃概述.....................................................................................................................123.1目前我司開發(fā)或市場銷售版本情況...........................................................................

15、................123.2產品需求特性及其優(yōu)先級定義.................................................................................................133.3產品需求分析..............................................................................

16、.................................................133.4產品開發(fā)對公司產生的內部需求...............................................................................................143.5技術需求和對策.............................................

17、..............................................................................144制造策略計劃.....................................................................................................................................

18、........154.1電子裝聯(lián)策略...............................................................................................................................154.2整機策略.................................................................

19、......................................................................154.2.1包裝策略...............................................................................................................................154.2.2發(fā)貨策略.

20、..............................................................................................................................154.2.3物流策略...................................................................................

21、............................................154.3質量策略.......................................................................................................................................164.4成本策略.......................

22、................................................................................................................165采購策略計劃...................................................................................................

23、..........................................175.1供應商選擇策略...........................................................................................................................175.2價格策略..................................

24、.....................................................................................................175.3采購方式策略............................................................................................................