長(zhǎng)安馬自達(dá)汽車4s店項(xiàng)目的可行性分析

1、汽車學(xué)院市場(chǎng)行銷專業(yè)課程設(shè)計(jì)作業(yè)課程設(shè)計(jì)題目：長(zhǎng)安馬自達(dá)汽車4S店項(xiàng)目可行性分析課程設(shè)計(jì)作者：馮文超劉海林指導(dǎo)教師：劉曉波課程設(shè)計(jì)時(shí)間：2010年12月6日2010年12月20日3目錄目錄1緒論緒論.........................................................................................................................

2、...............51.1本文研究的目的和意義.....................................................................................................51.2國(guó)內(nèi)外相關(guān)研究現(xiàn)狀.............................................................................

3、............................61.2.1國(guó)外相關(guān)研究現(xiàn)狀......................................................................................................61.2.2國(guó)內(nèi)相關(guān)研究現(xiàn)狀..............................................................

4、........................................61.2.3可行性研究的理論和內(nèi)容...........................................................................................71.2.4項(xiàng)目評(píng)估理論............................................................

5、.................................................81.2.5可行性研究報(bào)告與項(xiàng)目評(píng)估的關(guān)系.............................................................................91.3論文的結(jié)構(gòu)及主要內(nèi)容...........................................................

6、..........................................91.3.1本文的思路.................................................................................................................91.3.2本文的內(nèi)容...........................................

7、....................................................................102項(xiàng)目背景項(xiàng)目背景...............................................................................................................................102.1LY公司概況...

8、..................................................................................................................112.1.1LY公司簡(jiǎn)介.............................................................................................

9、..................112.1.2LY公司的企業(yè)發(fā)展戰(zhàn)略...........................................................................................112.2長(zhǎng)安馬自達(dá)概況.................................................................................

10、.............................152.2.1長(zhǎng)安馬自達(dá)公司簡(jiǎn)介................................................................................................152.2.2長(zhǎng)安馬自達(dá)產(chǎn)品介紹...............................................................

11、.................................163項(xiàng)目的市場(chǎng)研究分析項(xiàng)目的市場(chǎng)研究分析.............................................................................................................183.1.1國(guó)家經(jīng)濟(jì)環(huán)境............................................

12、...............................................................183.1.2西安經(jīng)濟(jì)環(huán)境...........................................................................................................193.2中國(guó)汽車市場(chǎng)分析........................

13、...................................................................................203.2.1全球汽車市場(chǎng)概況:...................................................................................................203.2.2中國(guó)汽車產(chǎn)業(yè)環(huán)境.......

14、.............................................................................................203.2.3中國(guó)汽車市場(chǎng)現(xiàn)狀....................................................................................................233.2.42011年

15、的中國(guó)車市展望........................................................................................233.3西安汽車市場(chǎng).................................................................................................................2

16、63.3.1總體汽車市場(chǎng)概況....................................................................................................263.3.2西安汽車消費(fèi)市場(chǎng)特點(diǎn).........................................................................................

17、...273.4.3長(zhǎng)安馬自達(dá)品牌西安地區(qū)優(yōu)勢(shì)分析...........................................................................283.4.4同品牌競(jìng)爭(zhēng)對(duì)手概況................................................................................................293.5長(zhǎng)安馬

18、自達(dá)汽車在西安的市場(chǎng)預(yù)測(cè).................................................................................303.5.1長(zhǎng)安馬自達(dá)的市場(chǎng)銷售預(yù)測(cè).....................................................................................303.5.2西安市場(chǎng)未來十年維修預(yù)測(cè)....

19、.................................................................................314項(xiàng)目的市場(chǎng)預(yù)測(cè)項(xiàng)目的市場(chǎng)預(yù)測(cè)....................................................................................................................324.1項(xiàng)

20、目選址計(jì)劃..................................................................................................................324.2項(xiàng)目經(jīng)營(yíng)思路..........................................................................................