[雙語翻譯]vi商標(biāo)標(biāo)志設(shè)計(jì)外文翻譯--標(biāo)志重新設(shè)計(jì)對(duì)品牌形象影響的探討

1、1800 英文單詞， 英文單詞，8700 英文字符，中文 英文字符，中文 3050 字文獻(xiàn)出處： 文獻(xiàn)出處：Mahajan N. An Exploration of Impact of Logo Redesign on Brand Image[J]. Global Journal of Finance and Management, 2014, 6(3): 209-216.An Exploration of Impact of Logo

2、 Redesign on Brand ImageNavita MahajanAbstractThe simplicity in an abstract logo design makes it easy to reproduce whatever format it may require. The complexity in its message makes it appealing to customers and balanci

3、ng both simplicity and intricacy is the key to the harmonious look of logo. Customers can easily distinguish an abstract logo from any other style; the reason why a certain logo stands out and recognizable even far away.

4、 This research paper has helped to find the impact of logo redesign on brand image, when the company or brand changes their existing logo or brand name to suit with the logo. Why the brand have to change the logo time to

5、 time. Through questionnaire in this study, it has been found that with customer’s favorite logo, why and for how long they have been attach with the particular brand which they love.Keywords: Logo, Brand, Design, organi

6、zation, changeIntroductionLogos have long been the most publicly recognizable branding a company can have – many are instantly identifiable from across a highway or grocery aisle and can heavily influence consumer behavi

7、ors. Today, to identify a firm or brand. Logos, as part of overall brand meaning, provide differentiation and influence choice. Logos help a brand two ways. First, they can be used in conjunction with the name to speed r

8、ecognition of a brand. Second, a logo can be used in place of the name when there is a space or time constraint. Logos may need to be changed due to changes in the company name, some of reasons that indicate that its tim

9、e for logo renewal, areIt makes people think they traveled back in time: Trends and tastes change, and that can affect perceptions of logo. What was once modern and compelling can lose its power over time. When people se

10、e a logo that looks outdated, they perceive an organization as out-of-touch with modern best practices. A good rule of thumb is to at least consider updating your logo once every five years.It doesn’t represent evolution

11、 we grow your organization based on opportunities and strengths. That means we may not be the same business as when you started, as a result, logo no longer accurately reflects what we do and who we do it for.It’s not in

12、 synch with rebranding May be business hasn’t changed but how we present it to the world has, through a rebranding or repositioning effort. Our logo is a brand reflection and we always want them to be on the same page. E

13、ven if we still like our logo, it’s a good idea to give it a polish as part of our overall rebranding effort.There’s no definitive time when we should redesign our logo. But we can probably take a hard look at it and int

14、uition will tell us if it’s time for an update. If we look at our logo and it just doesn’t represent who we are as an organization—today, at this very moment—we might want to think about making some changes. Having a str

15、ong image that represents our brand that people can easily visualize when someone mentions our company name certainly won’t hurt your business. On the other hand, having a generic or dusty logo that turns off potential l

16、eads just might.different age groups.Data collectionBoth the primary and secondary sources have been used for purpose of data collection. A random sampling was done from the entire consumer in Delhi/NCR region as well a

17、s online data was collected. The questionnaire was distributed to people and was analysed how much redesign of logo effect the brand image.Analysis of DataAnalysis is the process of breaking a complex topic or substance

18、into smaller parts to gain a better understanding of it. The technique has been applied in formal concept is a relatively recent development. It is the process of placing data in order form, combining them with existing

19、 information’s and extracting meaning from them. Interpretation is the process of drawing; conclusions from the gathered data in a study.? It was found that 50% is between 20-30 age, 30.6% is between 30-40 age with the s

20、urvey sample of 150.,with the majority of the Respondents are falling in the Age group of 20-30s.years.? It was found out that most of the people like Vintage with 34.67% and after vintage, sporty look follow up with 26.

21、67%. With 70% people like more traditional trends and less current trends, as found in study.? It is found during the research that more of the people they just like the Cubicle with clear word which is easier to remembe

22、r while recalling the brand name.? 40% People like more BOLD written style than the light, scripts, or even custom letter, however only 15% people like light coloured logo designs.? Asked on the question, if your favouri

23、te logo were to be redesign, what would be your first perception, 60% people accepted the new logo re-design.? The colours preference given by people was maximum to white, black, red, metallic, green, silver and golden.?

24、 It was revealed in the study that more number of respondents are attached with their respective and favourite brand logo and brand image falls in 15years+ and 10years+ attachment with the brand.The study shows that, the