物流工程外文翻譯--電子商務(wù)環(huán)境下的逆向物流分析（英文）

1、Analysis on the Reverse Logistics under E-business Environment Qunli Wu, Shengcai liu Department of Business Management North China Electric Power University, Baoding071003, China Liushengcai2003@163.com Abstract With t

2、he further research of sustainable development strategy in the world, more and more enterprises have been identifying the harmonious development between economy and ecological environment. Under such background, rever

3、se logistics appears. As a new field in logistics management, reverse logistics has attracted more and more attention in the circle of business and theory. It has so many advantages as reducing production costs, incr

4、easing customers’ degree of satisfaction and enhancing competitive ability of companies, which are of great significance to our business practices. This article discusses the meaning, role of reverse logistics and its

5、 development situation in foreign countries. Starting from analyzing the process and characteristics of reverse logistics under E-business environment, the paper makes a detailed analysis on the E-business model of r

6、everse logistics and then puts forward three forms supporting the reverse logistics and suggestions to implement the reverse logistics. By using reverse logistics, enterprises can achieve the goals of sustainable dev

7、elopment and help them to compete in their industries, especially when confronting intense competition and low profit margins. So it is urgent for enterprises to implement reverse logistics. 1. Introduction According

8、 to the definition of council of logistics management (CLM), reverse logistics is a process in which a manufacturer systematically accepts previously shipped products or parts from the point for consumption for possib

9、le recycling, remanufacturing, or disposal. It has received a great deal of attention from operations managers and company executives. It includes several key links, such as: recovery, check and process, partitions an

10、d reprocessing and discarding policy. The issues have been investigated by many researchers. Increasingly, stringent environmental and packaging regulations are forcing companies to become more accountable for final

11、products, long after they sell the products [2]. In recent years, the development of reverse logistics is quite rapid, especially in the developed countries. America, Japan and other developed countries in Europe ha

12、ve gone far ahead of China in reverse logistics practice. The reverse logistics management in China is still under the poor conditions. At the end of last century in America, reverse logistics raised high attention of

13、 American logistics experts. According to a survey, all the logistics costs accounted for 10.7 percent of American economic quantity. Reverse logistics cost is about 4 percent of all logistics. In America, over thirt

14、y percent enterprises pay attention to the disposal of their products. Implementation of reverse logistics is of great importance, especially in the automobile firms, electronics manufacturing industry, publishing in

15、dustry and catalogue sales. It is estimated by automobile components and parts remanufacturing association that raw materials saved through remanufacturing could fill 155,000 wagons, which is equivalent to 1100 m

16、iles train. Therefore, economic benefit is quite considerable. Recently, many word- famous IT enterprises have regarded reverse logistics strategy as the primary means of competition advantage. For instance, Sun Mi

17、crosystems possesses an international center of components and parts retrofitting, which renews parts from Asia or Latin America and reaches the latest design; Hewlett—Packard often use the renewed or improved compo

18、nents and then resale products in different ways; Thomson, a household appliance company, transports the recoverable parts to Mexico and then retrofits these parts. 2. The operation model of reverse logistics Reverse

19、logistics, as the effective means of resource shortage and environment pollution, has been used widely in many enterprises. In the process of implementing reverse logistics, enterprises should choose the proper operat

20、ion model on the ground of the actual situation. There are mainly several operation models as follows: self-employed model, pool model, outsourcing model, etc. Enterprises should select the most suitable model, based

21、 on fully understanding the advantages and disadvantages of various kinds of models, so that they can adopt effective management strategy of reverse logistics [4]. Following is simple introduction of three models. 20

22、08 ISECS International Colloquium on Computing, Communication, Control, and Management978-0-7695-3290-5/08 $25.00 © 2008 IEEE DOI 10.1109/CCCM.2008.49 1482008 ISECS International Colloquium on Computing, Communicati

23、on, Control, and Management978-0-7695-3290-5/08 $25.00 © 2008 IEEE DOI 10.1109/CCCM.2008.49 1482008 ISECS International Colloquium on Computing, Communication, Control, and Management978-0-7695-3290-5/08 $25.00 

24、9; 2008 IEEE DOI 10.1109/CCCM.2008.49 148components. To solve this problem, in addition to the list of such products, it is possible to find potential commodities with a large number of search engines. Identification

25、of such products can also strengthen further understanding to certain crucial problem through oral communication and internet. A problem related to reproduction is prevention and beforehand maintenance of heavy industr

26、ial equipment, its operation is often geographically distant and time is urgent. The reproduction of industrial equipment is usually a closed-loop business process. In other words, Users submit their part of the indus

27、trial equipments; then reacquire reproduction equipment after some time. Strict time limits and quality assurance in production are important factors. To the problem, E-business has played a significant role. Figure

28、1 E-business model of reverse logistics [2] 3.3. Complete solution schemes for RL This model constructs a completely new business activity and operation model. For this reason, the model is less common. Complete solutio

29、n schemes for reverse logistics are particular industrial organization and operate the comprehensive reverse logistics activities. Under this model, customers have two choices: they describe the features of recovery

30、and engage in logistics activities on the base of quote and agreed price; another choice is that they have to set the reverse logistics flow. 4. Suggestion on reverse logistics for enterprises [3] Reverse logistic

31、s is developing in foreign countries; however the development of reverse logistics in China is slow. This or that questions appear while carrying out reverse logistics. The following is the corresponding countermeasur

32、es. 4.1. Every enterprise should construct reverse logistics system within the whole supply chain Reverse logistics is a fairly new concept in logistics and supply-chain management. With the products updating rapidly a

33、nd product lifecycle incessant short, reverse logistics cost has risen; the appearance of new distribution channels (TV- shopping, E-business etc) leads to high return rate and brings great pressure; supply chain man

34、agement and liberal recovery policy make recovery quantity rise and so on. Given the above factors, enterprises should pay more attention to reverse logistics. 4.2. Improve the product and packing design First of all,

35、enterprises should reduce the resource consumption in product and packing design. Therefore, a good design will decrease the amount of resource s from the beginning and it is basic means to control reverse amount. Mor

36、eover, in the course of packing and design, they should not use harmful substance. Meanwhile, they should embody environmental concept and reduce the B Recycling Collection A Selection Abandon Reuse Reproduction Resal