網(wǎng)絡設計工作室創(chuàng)業(yè)計劃書

1、網(wǎng)絡設計工作室創(chuàng)業(yè)計劃書1網(wǎng)絡設計工作室創(chuàng)業(yè)計劃書網(wǎng)絡設計工作室創(chuàng)業(yè)計劃書3機會（0pportunity)............................................威脅（Threaten）..............................................四、工作室目標市場策略制定 ...................（一）市場細分 ........................

2、...........................1.產品市場范圍................................................2.市場細分依據(jù)................................................（二）目標顧客的選擇 .............................................（三）市場定位 .................

3、..................................1.市場機遇....................................................2.市場選擇....................................................五、工作室的營銷組合策略 ....................（一）產品策略 .............................

4、......................1.產品整體概念運用............................................2.產品組合....................................................3.主要產品展示................................................4.品牌策略........................

5、............................（二）定價策略 ...................................................1.定價依據(jù)和價格結構..........................................2.影響價格變化的因素和對策....................................（三）渠道策略 ......................

6、.............................1.網(wǎng)絡平臺渠道的選擇..........................................2.渠道管理....................................................（四）促銷渠道 ...................................................1.推廣宣傳...............

7、.....................................2.主要促銷方式................................................3.廣告........................................................六、財務分析 ..........................（一）主要財務假設 ........................