我國平面新聞媒體上的大學(xué)教師形象研究.pdf

1、華中科技大學(xué)碩士學(xué)位論文我國平面新聞媒體上的大學(xué)教師形象研究姓名：王培申請學(xué)位級別：碩士專業(yè)：新聞學(xué)指導(dǎo)教師：歐陽明20060513IIAbstractThroughanalysisofthe“PeoplesDaily“newspaperoftherelevantreptsweresearchtheteacher’simagefromthemainnationalnewspapers.Thestudyfoundthatinthecurr

2、entmediarelatedeventsuniversityprofessreptedthattheUniversitysteacherisanegativeimageMeoverwiththeadvanceofthedatethenumberintensityofthenegativereptsaregrowingobjectivelyaffectthepublicmindtheimageofprofesscausingtheima

3、geofprofess“demonized.“weanalyzedthemainreasonthatwhytheprofessimageis“demonizing“Firstalargenumberofnegativereptsontheemergenceofprofesstoacertainextentmakes“profess“weremarked“bad“markhaveeitherroundeffectsmakingtheaud

4、ienceinferredfromthejudgmentofthequalityofprofessresultinginanegativeeffectSecondtheimageofprofessinthecommunityarisingfromthestereotypesaredeeprooted.Becauseofthespecialcareertheprofessdecidedtohaveanobleimagewasdefined

5、aspersonalityacultureofknowledgerichlifeexperiencetirelessmissionaryscholardoubtscategy.ThemassmediawhetherconsciouslyunconsciouslytheyprovideduswiththetypicalimageofprofessdisttourunderstingofthetrueimageofprofessThirdt

6、hemediareptsonthenegativeimageofprofessprofesscannottrulyreflecttherealsituationnowbuttoomanynegativereptsoftengivetheaudienceabiasFourisnowamongthemedia(particularlybetweendifferenttypesofmedia)increasedcompetitiveinten

7、sityPapermediatheInterhasenabledthecrisisaggravatedAtthistimetheneedfpaperbasedmediaoutletsincreasenegativereptsareaneffectivemeansofattractingtheaudienceeyeresultinginadisttedimageofprofess.Finallyonhowtofacethisphenome