職業(yè)團(tuán)隊(duì)體育聯(lián)賽轉(zhuǎn)播權(quán)交易模式研究——國外經(jīng)驗(yàn)及國內(nèi)現(xiàn)狀.pdf

1、上海大學(xué)碩士學(xué)位論文職業(yè)團(tuán)隊(duì)體育聯(lián)賽轉(zhuǎn)播權(quán)交易模式研究——國外經(jīng)驗(yàn)及國內(nèi)現(xiàn)狀姓名：余李平申請學(xué)位級別：碩士專業(yè)：產(chǎn)業(yè)經(jīng)濟(jì)學(xué)指導(dǎo)教師：巫景飛20081201I：海人學(xué)碩十學(xué)位論文ABSTRACTProfessionalteamsportisacompetitivesportwhichthetwoteamsthroughtheteamcompetitionforvictoryAndprofessionalteamsportsleagueis

2、thatanumberofthesametypeofprofessionalsportsclubsthrougheachbetweenthetwoteamshomeandawaymatchestodeterminethefinalwinnerbythepointssystemorknockoutsystem。Asthemostexcitingsportingevents，therighttobroadcastofprofessional

3、teamsportsleagueincreasinglyfavorbymajorbroadcastingagencies(includingthetelevisionmedia，broadcastmediatheInternetrepresentedbythenewmedia)。thepurchasecostofbroadcastrightsaboutthewell—knownmajorleagueprofessionalsportsi

4、salsoamultipleofgeometricgrowth。Thisgrowthisnotonlytobringprofessionalteamsportsindustryhugeeconomicbenefits，butalsotobringmorebusinessopportunitiesinthebroadcastingagencies。Inrecentyears，majorintemationalprofessionaltea

5、msportsleaguesinChinahavestartedtobroadcast，F(xiàn)orexample，NBA，EnglishPremierLeague，SerieAleaguematchesandothermajorleaguesbroadcastinChinaasanoldfriend，andtheUSNationalFootballLeague(NFL)，theUSMajorLeagueBaseball(MLB)，Europ

6、eanChampionsLeaguehavealsoenteredtheChinesemainstreammediaIntheearlyperiodoftheseprofessionalleaguestoenterChina，inordertoopenuptheChinesemarket，thecostofcoveragewasnothigh，andsomewereevenfreeHoweverwhenthemarkethasbecom

7、emoresophisticated，thecostofcoverageisalsoacorrespondingriseIndomestic，Chinesemostprofessionalteamsportsleagueshavebeensetup，buttheyarealmostingrowTherehavebeenmoreorlessproblemsintherightofbroadcastmatchesInthearticle，t

8、hroughthecomparativeanalysisoftwotransactionmodelsofprofessionalteamsportsleaguebroadcast，themodeloforganizeexchangeisthemostreasonableatthisstageofthetransactionmodelinconcludeInaddition，inaccordancewithinternationalwel