農(nóng)村居民消費行為影響因素研究.pdf

1、 分類號：C93 密級：公開 UDC UDC：658 學校代碼：11065 碩士學位論文 農(nóng)村居民消費行為影響因素研究 農(nóng)村居民消費行為影響因素研究 譚洪業(yè) 譚洪業(yè) 指 導 教 師徐會奇 教授 學 科 專 業(yè) 名 稱 企業(yè)管理 論 文 提 交 日 期 2016 年 4 月 18 日 論 文 答 辯 日 期 2

2、016 年 6 月 4 日 答 辯委 員會 主席 尹煥三 教授 Abstract The promoting force of consumption to the development of China’s economy has been in the inferior position for a long time. Especially, the level of cons

3、umption expenditure of rural residents has been in a low level, which has become one of the important issues that affect the sustainable development of the national economy and society. Through comprehensive study on con

4、sumption behavior of rural residents, and summarize important factors which can influence consumption expenditure of rural residents, in order to optimize the consumption behavior of rural residents, to put forward effec

5、tive suggestions about mining the consumption potential of rural residents, which has important practical significance for improving the level of consumption of rural residents and achieving stable and balanced developme

6、nt of economy and society in China. This article is based on consumption theory , and from the view of consumption, the income and the main factors of consumption, to establish econometric model by means of national stat

7、istical yearbook data, to study the consumption behavior of rural residents, and put forward the corresponding policy suggestions according to the research results. Firstly, this paper systematically introduces the devel

8、opment of the foreign consumption theory, and reviews the domestic and foreign consumer behavior theory research status . Secondly, from two aspects of consumption and income to analysis the current consumption and incom

9、e station of rural resident, it is found that the level of consumption of rural residents is lower, consumption tendency is higher but poor stability, the consumption structure is unreasonable, low level and single sour