民辦瀟湘職業(yè)學(xué)院招生問(wèn)題及對(duì)策研究.pdf

1、分類(lèi)號(hào)學(xué)校代碼10542密級(jí)學(xué)號(hào)2Q!!Q晝Q3QQ呈呈民辦瀟湘職業(yè)學(xué)院招生問(wèn)題及對(duì)策研究ResearchonAdmissionProblemsandCountermeasuresofXiac“gVocationalXlaoxlangVOCCollege湖南師范大學(xué)學(xué)位評(píng)定委員會(huì)辦公室二。一四年六月AbstractInChinavocationaleducationisabasiceducationsystem，whilethenati

2、onaleducationalsooccupiesanimportantpositionPrivatevocationaleducationinourcountryisinatrendofrapidgrowth，theinstitutionsalsoincreased，expandingthescaleofenrollmentInrecentyears，theincreasinglyfiercecompetitioninthepriva

3、tevocationalcolleges，theschool’Sstudentsarealsoinintense，whichappearedinawidevarietyofrecruitmentstrategiesFaced謝mfiercecompetitiondrawingandmarketingmanagementtheoryofprivatevocationalcolleges，enrollmenttailormarketings

4、trategiesinordertogetabetteradvantage，inordertoprotectthequantityandqualityofstudentsandenhancethestability，socialculturemorehighlyskilledpersonnel，tosolveproblemsofsurvivalanddevelopmentinstitutionsObjectofstudyistheXia

5、oxiangVocationalCollege，marketingtheoryandmarketingstrategyasafundamentaltheoryforavarietyofproblemsfacedandthepresenceofadmissions，throughtheuseofstatistics，surveysandanalysis，fi：omtheorytopracticeandmacroscopicphenomen

6、amicroscopicandnature，thecorrespondingenrollmentmarketingstrategyFirst，thepaperanalyzescollegeenrollment，andfortheconductofXiaoxiangVocationalCollegeAdmissionsproblemanalysis，whichfoundinsufficientenrollment，enrollmentag

7、entdoesnothaveanegativenorm，theuseofteachersandstudentsinschoolenrollment，publicityandothernonstandardproblems；subsequently，thecausesoftheseproblemsareanalyzed；Furthermore，fordomesticandintemationalexperienceandinspirati

8、onvocationalcollegeadmissionsanalysis，includingJapan，Germany，theUnitedStatesandothercollegeadmissionsexperienceofforeignoccupation，aswellasdomesticShanghai，Chongqing，Hebei，Tianjinvocationalschoolsandotherplacesofadmissio